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Cadent Named to Ad Exchanger’s 2024 Top 50 Programmatic Power Players List
05/08/24
< 1 minute READ
Fireside Chat Replay: The Kansas City Chiefs and Unilever
03/13/24
< 1 minute READ
Dstillery Integrates Trailblazing Ad Targeting Solutions with Cadent
02/15/24
2 -MIN READ
Why Programmatic Deals Are the Driving Force Behind the CTV Renaissance
09/25/23
4 -MIN READ
Fireside Chat Replay: Mattel, Rare Beauty and Thrive Market
09/22/23
< 1 minute READ
Converged TV Pioneer Cadent Acquired by Novacap
08/09/23
2 -MIN READ
Cadent and Experian Expand CTV Collaboration to Include Automotive Data
06/27/23
3 -MIN READ
How Marketers Are Proving Performance in a Fragmented TV Ecosystem
06/26/23
< 1 minute READ
Fireside Chat Replay: GroupM’s Mike Fisher and Cadent’s Lindsay Teague
05/03/23
< 1 minute READ
Allen Media Group Selects Cadent to Expand Addressability of TV Inventory
04/18/23
3 -MIN READ
How Brands Can Effectively Activate in the Cross-Screen TV Ecosystem
04/05/23
< 1 minute READ
Life at Cadent: Emily Toner, Advanced Reporting Manager
04/03/23
3 -MIN READ
Life at Cadent: Meagan Thal, Director of Client Success
01/31/23
4 -MIN READ
Do You Know Where Your Ads Are? Revisiting the Benefits of Linear TV Advertising
12/21/22
< 1 minute READ
How to Drive Spring Break Success with Advanced TV Advertising
12/08/22
3 -MIN READ
Fireside Chat Replay: General Mills and Mindshare
09/28/22
< 1 minute READ
Fireside Chat Replay: CVS Health’s Stephen Murphy and Cadent’s Lindsay Teague
09/08/22
< 1 minute READ
Give Your Clients the Gift of Data-Driven TV this Holiday Season
09/07/22
3 -MIN READ
Cadent Partners with Tunnl to Launch Audiences for Advanced TV Advertising
07/14/22
2 -MIN READ
Webinar Replay: Get Ahead of the Next TV Revolution with Catalina and Cadent
06/14/22
< 1 minute READ
Women at Cadent: Sofia Poonawala, Senior UX Designer
03/18/22
3 -MIN READ
Women at Cadent: Bonnie Fisher, VP, New York Sales Lead
03/11/22
2 -MIN READ
Women at Cadent: Nawal Kabir, UX Designer
03/04/22
3 -MIN READ
Fireside Chat Replay: AB InBev’s Vitória Bina Monteiro and Cadent’s Rick Beispel
03/03/22
< 1 minute READ
Black History Month at Cadent: DiShawn Vance
02/24/22
6 -MIN READ
Black History Month at Cadent: Shomar Lowe
02/10/22
4 -MIN READ
Fireside Chat Replay: Intuit’s Lara Balazs and Cadent’s Rick Beispel
01/19/22
< 1 minute READ
Why Automation & Collaboration Will Scale Addressable TV
11/16/21
3 -MIN READ
Veterans Day at Cadent: James Bentley, Senior Cloud Manager
11/11/21
2 -MIN READ
Hispanic Heritage Month at Cadent: Patricia Van Nostrand
10/15/21
3 -MIN READ
Hispanic Heritage Month at Cadent: Joan Gonzalez-Delia
10/08/21
5 -MIN READ
Hispanic Heritage Month at Cadent: Erin Minjares
10/05/21
3 -MIN READ
Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV
09/28/21
< 1 minute READ
Fireside Chat Replay: Citi’s Mike Venables and Cadent’s Jim Tricarico
09/23/21
< 1 minute READ
Livecast Replay: Women Leaders Shaping the Basketball & Sports Marketing Landscape
08/17/21
< 1 minute READ
TV Ad Tech 101: Let’s Talk About Delivery Device & Method
08/09/21
2 -MIN READ
TV Ad Tech 101: Let’s Learn About Distribution Partners
08/02/21
2 -MIN READ
TV Ad Tech 101: Let’s Learn About Media Types
07/27/21
3 -MIN READ
Life at Cadent: John Dragan, Senior Manager, AMO Operations
07/23/21
5 -MIN READ
TV Ad Tech 101: Let’s Learn About Viewing Experience
07/19/21
2 -MIN READ
TV Ad Tech 101: Let’s Learn About Premium Content
07/19/21
2 -MIN READ
Fireside Chat Replay: Henkel’s Melinda V. Johnson and Cadent’s Lauren Treinen
07/13/21
< 1 minute READ
TV Ad Tech 101: Let’s Learn About Campaign Objectives
07/12/21
3 -MIN READ
Fireside Chat Replay: Headspace’s Valerie Kaplan and Cadent’s Paul Alfieri
07/08/21
< 1 minute READ
Pride at Cadent: Jordan Dunnigan, Human Resources Generalist
06/21/21
6 -MIN READ
Women at Cadent: Deepti Goyal, Senior Director of Quality Assurance
03/30/21
4 -MIN READ
Women at Cadent: Nina Keinberger, Vice President of Research
03/25/21
4 -MIN READ
Women at Cadent: Camille Marcos Napa, Senior Counsel
03/23/21
4 -MIN READ
Women at Cadent: Alex Grier, Senior Director of Broadcast Media Buying
03/19/21
4 -MIN READ
Women at Cadent: Sarah Collie, Technical Project Manager
03/15/21
3 -MIN READ
The Rising Tide of CTV, OTT and Addressable TV
03/10/21
2 -MIN READ
Women at Cadent: Akhila Gourishetty, Product Manager, DSP
03/04/21
3 -MIN READ
Cadent Celebrates Women in Science Day
02/11/21
2 -MIN READ
Cadent Announces Expansion of TV Identity Graph Partnership with Premion
02/02/21
2 -MIN READ
What’s the Right Way to Get Started with CTV and OTT?
12/04/20
3 -MIN READ
Cadent’s Future of TV Summit: Watch Sessions On-Demand
12/02/20
< 1 minute READ
Define This for Me: Device Graph
11/27/20
2 -MIN READ
Maximize Your TV Reach with Strategic Broadcast Buys
11/24/20
3 -MIN READ
Define This for Me: Unduplicated Reach
11/16/20
3 -MIN READ
Define This for Me: Advanced TV
11/13/20
2 -MIN READ
Three Keys to Approaching Fragmentation in TV
10/30/20
3 -MIN READ
Why Broadcast TV Is More Relevant than Ever
10/30/20
5 -MIN READ
Reaching Fragmented Audiences with OTT and CTV
10/29/20
3 -MIN READ
The Future of Reaching TV Audiences Will Be About Adaptability
10/29/20
3 -MIN READ
Fireside Chat Replay: Danone’s Surbhi Martin and Cadent’s Jes Santoro
10/09/20
< 1 minute READ
A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico
09/21/20
< 1 minute READ
Congrats to Cadent’s Rachel Hudson, a Cynopsis Top Woman in Media
08/14/20
4 -MIN READ
King Arthur Baking Company’s Pandemic Story and MLB’s Short Season
07/24/20
< 1 minute READ
Webinar: Cadent’s Jes Santoro Explores Shifts in Viewer Behavior
07/24/20
< 1 minute READ
‘Hamilton’ and Mobile Shopping During the Pandemic
07/17/20
< 1 minute READ
Hyundai’s Road Trip Series and a Cable News Rating Record Quarter
07/02/20
< 1 minute READ
Dos Equis Makes a Social Distancing Cooler and Fornite Hosts Movie Nite
06/26/20
< 1 minute READ
Trust and Flexibility Define Strong Partnerships
06/22/20
3 -MIN READ
Budweiser’s Father’s Day T-shirts and P&G Creative
06/19/20
< 1 minute READ
Retail Foot Traffic Increases and Brands Get Involved in Social Justice
06/11/20
< 1 minute READ
TikTok and a Lord of the Rings Reunion
05/29/20
< 1 minute READ
Why Uber Believes in the Power of Humanity in Marketing
05/28/20
3 -MIN READ
Cinematic Shows and John Krasinski’s Show
05/22/20
< 1 minute READ
How Barbie Keeps Audiences Engaged, 61 Years Later
05/21/20
6 -MIN READ
This Week in TV News: a Parks and Rec Reunion and the NFL Draft
04/30/20
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This Week in TV News: SNL Is Back and DTC Brands Give Back
04/09/20
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This Week in TV News: Video Fitness Classes and the Best Creative of the Moment
04/02/20
< 1 minute READ
Reach Sports Fans, Wherever They’re Watching
03/30/20
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This Week in TV News: TV Shows to Binge and Coke’s Times Square Ad
03/26/20
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This Week in TV News: Late-Night Shows Go Audience-Free
03/19/20
2 -MIN READ
How Addressable TV Is Changing Auto Marketing
03/10/20
4 -MIN READ
This Week in TV News: TikTok Users and Jif’s GIF Peanut Butter
02/27/20
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This Week in TV News: A Moldy Whopper and the Brands Gen Z Likes Best
02/20/20
2 -MIN READ
This Week in TV News: The Oscars Viewership and Sprite Ginger
02/12/20
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John Tigg Joins Cadent as VP and Managing Director of EMEA
02/10/20
< 1 minute READ
This Week in TV News: Top Super Bowl Ads and Planters’ Baby Nut
02/06/20
2 -MIN READ
Congrats to Cadent’s Angelica Rivera, a Cynopsis Rising Star
02/06/20
4 -MIN READ
This Week in TV News: Megxit and Mr. Peanut
01/23/20
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This Week in TV News: Academy Awards and Presidential Campaign Ad Spend
01/16/20
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Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer
01/13/20
2 -MIN READ
This Week in TV News: Jeopardy! and CES Trends
01/09/20
2 -MIN READ
This Week in TV News: The Witcher and a New Spot from TurboTax
01/03/20
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This Week in TV News: Best Shows of the Decade and TV Execs’ 2020 Priorities
12/19/19
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Jes Santoro Joins Cadent Senior Sales Leadership
12/18/19
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This Week in TV News: Best Ads of the Year and Baby Yoda
12/13/19
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This Week in TV News: Cyber Monday and a Peloton Ad
12/05/19
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This Week in TV News: Friendsgiving and Super Bowl Ads
11/27/19
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This Week in TV News: the Spanish Christmas Lottery Ad and Disney Plus
11/21/19
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This Week in TV News: A New Star Wars Xbox Ad and Spongebob Gets a New Series
11/15/19
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Cadent Recognized for Leadership in Addressable TV Advertising
11/12/19
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This Week in TV News: New Holiday Creative and Apple TV Plus Shows
11/07/19
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This Week in TV News: Halloween Pizza Ads and Game of Thrones
10/31/19
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This Week in TV News: Video Ad Growth and Beverage Innovation
10/25/19
2 -MIN READ
This Week in TV News: a Walter White Pop-Up and an Increase in OTT Subscriptions
10/11/19
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This Week in TV News: New Fall Shows and Phoebe Waller-Bridge
09/27/19
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Advanced TV Offers CPG Marketers the Precision and Scale They Require
09/25/19
3 -MIN READ
This Week in TV News: Tinder’s Streaming Series and a Cheez-It and Pizza Hut Collab
09/20/19
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Advanced TV Marketing Strategies for QSR Success
09/18/19
2 -MIN READ
This Week in TV News: Customer Trust and Historic Emmy Nominations
09/13/19
2 -MIN READ
Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media
09/10/19
4 -MIN READ
Closing the Addressable TV Household Gap with SpotX and Cadent
09/09/19
3 -MIN READ
This Week in TV News: New Standards from the MRC and Heinz Creative
09/06/19
2 -MIN READ
This Week in TV News: Sandwich Wars and Leslie Jones
08/30/19
2 -MIN READ
Why Addressable Advertising Is a Core Component of Smart Pharma Marketing
07/18/19
3 -MIN READ
How Data-Driven TV Connects Auto Marketers with Their Audiences
07/16/19
3 -MIN READ
This Week in TV News: ‘Stranger Things’ Returns and the Women’s World Cup
07/03/19
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How Marketers Will Reach Their Audiences Amid Marketplace Challenges
05/07/19
4 -MIN READ
How Our Values Drive Us to Give Back
04/12/19
2 -MIN READ
How Unexpected Events Impact On-Demand Viewing
03/11/19
2 -MIN READ
This Week in TV News: SXSW and Brands’ Audience Data Spend
03/08/19
< 1 minute READ
Meet Cadent’s Data Science Team
03/07/19
2 -MIN READ
LiveRamp RampUp Wrap-Up: Advanced TV Opportunities
03/01/19
3 -MIN READ
This Week in TV News: Oscars Ratings Improve and Nike Dreams Crazier
03/01/19
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This Week in TV News: Oscars Creative, ‘Green Eggs and Ham’
02/22/19
< 1 minute READ
Don’t Buy Addressable TV Until You Answer These Questions
02/21/19
3 -MIN READ
This Week in TV News: Howard the Duck and Jesse Pinkman Return
02/15/19
< 1 minute READ
Which On-Demand Titles Compete with New Releases?
02/14/19
3 -MIN READ
This Week in TV News: Super Bowl Ads and a final season of ‘Modern Family’
02/08/19
< 1 minute READ
Congrats to Cynopsis Rising Star Allison Smith
02/06/19
3 -MIN READ
This Week in TV News: the Criterion Channel and Pause Screen Ads
02/01/19
< 1 minute READ
This Week in TV News: Sundance, Oscars and Super Bowl Creative
01/25/19
2 -MIN READ
How Oscar Wins Give In-home Entertainment the Golden Seal of Approval
01/22/19
2 -MIN READ
This Week in TV News: a Hostless Oscars and Fyre Fever
01/18/19
< 1 minute READ
The Role of Television in the Modern Customer Journey
01/16/19
2 -MIN READ
This Week in TV News: ‘Bird Box’ and an IMDB Streaming Service
01/11/19
< 1 minute READ
How TV Fosters Customer Advocacy
01/08/19
3 -MIN READ
This Week in TV News: The Oscars, Roku and Bob Einstein
01/04/19
< 1 minute READ
The Road to More Relevant, More Privacy-Compliant Advertising in 2019
01/03/19
3 -MIN READ
This Week in TV News: Charlie Brown and “Die Hard”
12/21/18
2 -MIN READ
Building to the Purchase Stage of the Customer Journey
12/21/18
2 -MIN READ
This Week in TV News: ‘Today,’ Selena Quintanilla and Streaming
12/14/18
< 1 minute READ
Cultivating Preference in the Digital Age
12/12/18
3 -MIN READ
This Week in TV News: Ad Fraud, Award Show Season and ‘Friends’
12/07/18
< 1 minute READ
Liberty Global Selects Cadent to Deliver Addressable TV Ad Platform
12/04/18
3 -MIN READ
This Week in TV News: NFL Ratings, YouTube Originals and Consumer Trust
11/30/18
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This Week in TV News: the Macy’s Thanksgiving Day Parade and A24
11/21/18
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This Week in #TVNews: Elton John, Smart TVs and Mobile Ad Spend
11/16/18
2 -MIN READ
Creating Awareness in the Digital Age
11/13/18
3 -MIN READ
TV Advertising and the Customer Journey
11/12/18
3 -MIN READ
This Week in #TVNews: the Midterms, ‘Breaking Bad’ and Ed Norton
11/09/18
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Cadent Launches Next-Gen National Addressable TV Platform
11/07/18
2 -MIN READ
Perception Versus Reality: What’s Possible with Addressable TV Today
11/05/18
3 -MIN READ
This Week in #TVNews: Attribution, FilmStruck and Political TV Ads
11/02/18
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This Week in #TVNews: Jamie Lee Curtis, Apple and What Young People Watch
10/26/18
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How ATSC 3.0 and HbbTV 2.0 Will Enable Better TV Advertising
10/23/18
2 -MIN READ
This Week in #TVNews: Lady Gaga, Tom Hardy and Streaming Platforms
10/12/18
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Advertising Week 2018: Embracing Technology, Consistency and Optimization
10/08/18
2 -MIN READ
This Week in #TVNews: Ad Week, Nintendo and Will Smith
10/05/18
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This Week in #TVNews: Gritty, Burger King Ads and Social Video Spend
09/28/18
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Driving Addressable Tune-in Campaigns with Smart Data Strategy
09/26/18
4 -MIN READ
This Week in #TVNews: the Emmys, Fire TV Recast and OTT Revenue
09/21/18
2 -MIN READ
Standardized Addressable Reporting Creates Smarter Marketing
09/12/18
3 -MIN READ
Navigating the New TV Landscape
08/23/18
2 -MIN READ
How Smart Strategy and Insights Ramp Up Movie Rentals
08/08/18
2 -MIN READ
A Simplified, Unified, TV Industry Will Help Marketers Win
07/30/18
2 -MIN READ
One for TV
07/25/18
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5 Takeaways from Our 2018 Upfront
07/13/18
2 -MIN READ
2018 Cannes Lions: Bringing Creative, Data & Tech Together
06/27/18
2 -MIN READ
Why I Joined the Cadent Team
06/26/18
2 -MIN READ
Beyond the Upfronts
06/20/18
3 -MIN READ
The Enduring Power of Sight, Sound, and Motion
06/13/18
< 1 minute READ
Introducing the Cadent Blog
06/13/18
< 1 minute READ
The Next Chapter of TV Is Just Beginning
06/10/18
2 -MIN READ