Bullseye
Quick to Market
Our cookieless viewer graph matches IDs to the larger TV viewing ecosystem in minutes, not weeks, so you can plan smarter and get campaigns on the air sooner.
Accuracy at Scale
Unlike aggregators that rely on partners for device and inventory info, our data comes straight from the source, allowing us to deliver over 90% match rates—2x as accurate as other platforms.
Fully Unified
Access our entire toolset—onboarding, campaign management, reporting, and insights—in one sleek, easy-to-use interface integrated with the larger data marketplace.
Modular Architecture
Leverage our tools and services as much or as little as you like. Take advantage of the full capabilities of our viewer graph—or just the elements you need. Use our fully managed services or license our graph for in-house use. Tap into our onboarding capabilities or pull from our vast data marketplace connections.
Tools for
TARGETING
CADENT VIEWER GRAPH
Take advantage of a graph made for today’s TV landscape—and tomorrow’s.
Cadent Viewer Graph brings together data from across the TV ecosystem to create single, anonymized, targetable IDs that work with any data management, CRM, or customer data platform. Now, you can build out highly specific, carefully curated audiences and segments knowing they’ll work in a cross-screen TV environment.
IDENTITY RESOLUTION & ONBOARDING
Onboard data 6x faster, and apply it across the entire TV ecosystem.
Our end-to-end platform ingests data, scrubs any PII, and creates unique identifiers for building audience segments. We onboard IDs up to 6x faster than competitors—in minutes, not days—so your campaign can be in market that much sooner.
TV DATA MARKETPLACE
Enrich your data with segments and info curated for TV from 100+ partners.
Access more than 50,000 audience segments, all mapped onto the larger TV inventory ecosystem, so your audience can be targeted across all TV screens. Go beyond simple demographic buying and reach viewers who’ll take action, tapping into data that’s directly tied to sales at the register.
Everything we’re doing on the backend with detailed attribution and understanding data, everything that tells us how our media is performing all the way across channels—it continues to be the foundation of all we do. It’s incredibly important to how we service our brands.”
Cathy Shaffner, Chief Investment Officer of Empower,
in conversation with Cadent CRO and President of Sales Jim Tricarico