Performance Tackling Privacy and Cross-Screen Audience Targeting for a Medical Device Company Pharma By Caroline Marx 08/15/24 2 -MIN READ
Performance Boosting Online Sports Betting Success with Cross-Screen TV Advertising Sports By Aliana Heffernan 07/29/24 3 -MIN READ
Performance Unlock the Power of Performance TV in Your Omnichannel Marketing Strategy Measurement By Aliana Heffernan 05/01/24 3 -MIN READ
Performance Revolutionizing TV Measurement for Publishers with Outcome-Based Solutions Measurement By Matt Lantier 02/07/24 2 -MIN READ
Performance Jägermeister Brings the Holiday Spirit with CTV and In-Store Ads CPG By Aliana Heffernan 11/17/23 2 -MIN READ
Performance Stuffed Puffs Toasts to 58% Lift in Sales With Strategic CTV CPG By Aliana Heffernan 10/10/23 2 -MIN READ
Performance Make the Most of Measurement: In the Battle Over Currency, Don’t Lose Sight of Outcome Measurement By Grafton Connor 09/13/23 3 -MIN READ
Performance How Marketers Are Proving Performance in a Fragmented TV Ecosystem Measurement By Cadent Staff 06/26/23 < 1 minute READ
Performance How a Craft & Home Décor Store Expanded Reach to Drive In-Store Shopping Measurement By Aliana Heffernan 05/09/23 2 -MIN READ
Performance The Addressable TV Guide: Brand Success Stories Addressable TV By Aliana Heffernan 03/23/22 2 -MIN READ
Performance The Addressable TV Guide: Proving Your ROAS Addressable TV By Aliana Heffernan 03/16/22 2 -MIN READ
Performance How Does a Theatrical Run Impact a Movie’s VOD Debut? Consumer Trends By Kevin Biggs 01/27/20 3 -MIN READ
Performance Genre Matters When You’re Planning a Smart Strategy for On-Demand Rentals Data By Marc Greenblatt 08/15/19 3 -MIN READ