Want more insights in your inbox?

Subscribe to our monthly newsletter.


* indicates required

Thank you for signing up for Cadent Insight's monthly recap. Please let us know if you'd like additional information about Cadent.

By clicking subscribe you are agreeing to receive Cadent's email newsletter plus additional marketing emails if selected above. Our newsletter will be sent no more than once per week. You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website: https://cadent.tv/website

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Recently, JC Kawalec, SVP of West Coast Sales at Cadent led a panel with Amina Pasha, CMO of Thrive Market, Jason Horowitz, SVP of U.S. Marketing/Global Head of Media & Digital at Mattel, and Katie Welch, CMO of Rare Beauty. As part of the Brand Innovators Sports and Culture Summit hosted by the LA Rams, the discussion focused on the importance of tentpole marketing strategies. Amina, Jason, and Katie shared how their organizations plan around key tentpoles, create their own tentpole moments, and use marketing activations throughout the customer journey. Learn more about how Thrive Market, Mattel, and Rare Beauty approach event marketing campaigns and what other brands should consider when it comes to tentpole marketing.

Watch the full discussion below.