Fireside Chat Replay: General Mills and Mindshare

Recently, Jim Tricarico, President of Sales and CRO at Cadent led a fireside chat with Jay Picconatto, Global Commerce and Media Lead at General Mills, and Jaime Martin, Shop+ Commerce Lead at Mindshare. As part of the Brand Innovators Marketing Innovation Summit, their conversation focused on how CPG brands are leveraging audience-based targeting and finding new ways to engage consumers on their path to purchase. Discover how today’s technology is changing the CPG landscape – for both consumers’ in-store shopping experiences and advertisers.

Watch the full discussion below.