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Recently, Jim Tricarico, President of Sales and CRO at Cadent led a fireside chat with Jay Picconatto, Global Commerce and Media Lead at General Mills, and Jaime Martin, Shop+ Commerce Lead at Mindshare. As part of the Brand Innovators Marketing Innovation Summit, their conversation focused on how CPG brands are leveraging audience-based targeting and finding new ways to engage consumers on their path to purchase. Discover how today’s technology is changing the CPG landscape – for both consumers’ in-store shopping experiences and advertisers.

Watch the full discussion below.