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This Week in TV News: TikTok Users and Jif’s GIF Peanut Butter

By Cadent Staff
02/27/20 < 1 minute READ

This week we’re talking about presidential campaign ad spend insights, explosive TikTok user growth and the news medium U.S. consumers trust most.

Jif takes on the pronunciation of GIF. The peanut butter brand released a special jar in partnership with GIF site Giphy. Created with Publicis’ PSOne agency in New York, the word GIF got the Jif logo treatment in an effort to spread awareness that GIF is actually pronounced with a hard G, setting it apart from the peanut butter brand pronunciation. (Adweek)

Presidential advertising spend, explained. Ad Age writer Simon Dumenco sums up nine insights into the presidential campaign advertising competition. Bloomberg is in a league of his own, and if he were to be added to the Ad Age Leading National Advertisers ranking, Dumenco says, “he’d land at No. 118—above Heineken, Kraft Heinz Co. and Hershey Co.” Dumenco also suspects Bernie is faring well on Reddit, which has 430 million active users and hasn’t shared political ad spending yet. (Ad Age)

TikTok users quickly growing in the U.S. After growing 97.5% in 2019, TikTok’s user base will grow 21.9% to 45.4 million by the end of this year, eMarketer says. eMarketer principal analyst Debra Aho Williamson said some users, primarily young people, are spending multiple hours on the app, but it hasn’t caught on with older people yet. (Adweek)

Local broadcast TV is the most trusted news source in U.S. According to a study from GfK and TVB, 75% of adults 18 and older agree that local broadcast is the medium they trust most for new info, compared to local TV news websites/apps (64%), radio (68%), cable TV (56%) and social media (25%). Another key finding: consumers spend more time with TV than any other ad-supported media platforms. (Press release)

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