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This Week in TV News: TV Shows to Binge and Coke’s Times Square Ad

By Cadent Staff
03/26/20 < 1 minute READ

This week, we’re talking about Jimmy Kimmel’s show resuming production (from his house to maintain social distancing), a Times Square OOH ad from Coca-Cola and the list of TV shows you should consult if you find yourself at home with lots of time on your hands.

The TV binging list you need right now. The LA Times rounded up 51 TV shows, so you can responsibly practice social distancing while settled comfortably on your couch with great and/or binge-able television. The list has something for everyone, from “Call the Midwife” (on PBS and Netflix) to “Cheers” (available on Netflix, Hulu and CBS All Access). (LA Times)

Coke’s Times Square message. Coca-Cola changed the kerning on its famous script logo with a message: “Staying apart is the best way to stay united.” The lettering reflects social distancing, the practice of preventing the spread of coronavirus by staying 6 feet or more away from others. A coke spokesperson told Ad Age the ad is one of the brand’s “most iconic pieces of out-of-home that we could turn over to help get the message out.” (Ad Age)

If alcohol labels made hand sanitizer lines. What would it look like if White Claw manufactured hand sanitizer in its beloved black cherry flavor? A freelance creative director and founder of the Denver Ad School decided to find out, mocking up designs of hand sanitizer bottles in the styles of famous alcohol brands including Bud Light, Boulevard and Fat Tire. (In reality, Anheuser-Busch has shifted some production capacity to creating hand sanitizer for the American Red Cross.) (Adweek)

Jimmy Kimmel Live and Desus and Mero return to production. Filmed remotely from the hosts’ homes, of course. Kimmel’s guests for next week include Samuel L. Jackson, Jennifer Aniston and Jeff Tweedy. (Variety)

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