Want more insights in your inbox?

Subscribe to our monthly newsletter.


* indicates required

Thank you for signing up for Cadent Insight's monthly recap. Please let us know if you'd like additional information about Cadent.

By clicking subscribe you are agreeing to receive Cadent's email newsletter plus additional marketing emails if selected above. Our newsletter will be sent no more than once per week. You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website: https://cadent.tv/website

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

This Week in TV News: New Brand Creative from Potbelly, Busch and Burger King

By Cadent Staff
04/17/20 2 MIN READ

This week, we’re talking about more brands using TV advertising to communicate to their audiences; the best brand creative that’s coming out of the quarantine; and a Busch sweepstakes aimed at couples who had to cancel their wedding plans this year.

Brands embracing creativity during quarantine. In-person production might not be possible right now, but that isn’t stopping brands from producing impactful creative. From Burger King’s “Stay Home of the Whopper” to Jeep’s “Same Day,” this period of time is anything but unproductive for brand marketing. Sandwich chain Potbelly posted a video showing their marketing team on a Zoom call, with a creative director “tossing” sandwiches to his colleagues on the call. (Adweek)

About 26% more brands are using TV than a year ago. In fact, 1,247 more brand marketers are advertising on TV this year, according to data company iSpot.tv. Data used in the study looked at 6,126 different brands using national TV advertising between March 14- April 12. (Ad Age)

Sports viewers go elsewhere for content. What are sports fans watching with all the major sporting events cancelled or postponed? Nielsen data found they’re watching more movies, news and SVOD content. Heavy sports viewers are watching a lot of movies, growing from about 12.5% of total time spent watching TV in early March to 17% in the following weekends. (The Hollywood Reporter)

Busch offers sweepstakes to couples with cancelled weddings. The beer brand launched its #BuschWeddingGift sweepstakes with a video from its spokesperson, Busch Guy, who says that despite a grim-looking wedding season, “As someone with unlimited access to unlimited beer, there might be one way I can try to help.” Two-hundred and fifty winners will get $300 prepaid debit cards to buy Busch beer for up to one year. Friends and family of couples are encouraged to participate in the social campaign as well. (Adweek)

Read the most recent TV news