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A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico

By Cadent Staff
09/21/20 < 1 minute READ
Key Takeaways
  1. Through their innovation accelerator, Ignition Labs, Mars is finding ways to prepare for the future of media.
  2. Ignition Labs researches emerging media platforms, explores new ways to develop content, determines how to implement efficient media, drives agile ways of working, and looks how to scale to other similar platforms.

Key Takeaways

  1. Through their innovation accelerator, Ignition Labs, Mars is finding ways to prepare for the future of media.
  2. Ignition Labs researches emerging media platforms, explores new ways to develop content, determines how to implement efficient media, drives agile ways of working, and looks how to scale to other similar platforms.

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Last week, Cadent President of Sales and CRO Jim Tricarico hosted a fireside chat with Mars Director of Global Media Partnerships Heather Stuckey. They discussed Heather’s exciting work with Ignition Labs, an innovation group within Mars, as well as how Mars is embracing digital transformation and data as a brand serving its customers during unprecedented times.

Watch the full conversation below.