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Nick Troiano

With more than 20 years of operations and investment experience in technology and media, Nick has led Cadent…

Chief Executive Officer

With more than 20 years of operations and investment experience in technology and media, Nick has led Cadent to become a global provider of end-to-end, data-driven advertising, technology, and media solutions for the rapidly changing video marketplace. Previously, Nick was CEO of BlackArrow, now part of Cadent. Nick has held senior positions in business development at Yahoo, Maven Networks (acquired by Yahoo in 2008), and ClearStory Systems.

Chief Executive Officer

Nick Troiano

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Jonathan Batt

Jonathan is responsible for directing all finance and accounting functions at Cadent. Previously, Jonathan served...

Chief Financial Officer 

Jonathan is responsible for directing all finance and accounting functions at Cadent. Previously, Jonathan served as Senior Vice President of Finance at TeleAmerica and was instrumental in its growth and acquisition by Cross MediaWorks in 2008. Earlier in his career, Jonathan managed the finance department of Fox Rothschild LLP, a national legal firm.

Chief Financial Officer 

Jonathan Batt

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Jim Tricarico

Jim brings more than three decades of media sales and management experience to Cadent. Previously, he manage...

President and Chief Revenue Officer, Sales

Jim brings more than three decades of media sales and management experience to Cadent. Previously, he served 12 years at Nickelodeon Networks—most recently as Executive Vice President of Sales and Marketing—leading television ad sales for Nickelodeon, [email protected], Nick Jr., TeenNick, Nicktoons Network, and its video-on-demand offerings. Prior to this, Jim was Chief Revenue Officer at Screenvision, and he has held senior sales management positions at media organizations including The New York Times, Dow Jones and Barron’s.

President and Chief Revenue Officer, Sales

Jim Tricarico

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Jamie Power

Jamie believes in the power of data to drive precision audience-targeting across screens. Before Cadent, she cofounded one2...

Chief Data Officer and COO of Advanced TV

Jamie believes in the power of data to drive precision audience-targeting across screens. Before Cadent, she cofounded one2one Media, and she was a founding member and Managing Partner at MODI Media, GroupM’s Advanced Television group. Jamie began her career at GroupM’s MEC. She has received many TV and advertising industry honors, including Multichannel News Wonder Woman and Digital All-Star, GABBCON Media Executive of the Year, and Cynopsis Top Women in Digital.

Chief Data Officer and COO of Advanced TV

Jamie Power

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Paul Alfieri

Paul Alfieri oversees marketing strategy for the company’s portfolio of advanced advertising technology solutions. Prior...

Chief Marketing Officer 

Paul Alfieri oversees marketing strategy for the company’s portfolio of advanced advertising technology solutions. Prior to joining Cadent, Paul was Senior Vice President of Marketing at Turn, a software platform for audience planning, media execution, and real-time analytics. Paul’s previous experience includes corporate marketing, communications, and investor relations at Limelight Networks, as well as communications and marketing for the mobile device and cable infrastructure divisions at Motorola. Paul serves on the Ad Council’s Board of Directors.

Chief Marketing Officer 

Paul Alfieri

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Les Carter

Les brings years of expertise in next-generation, cross-channel TV, particularly in leading the development of carrier-grade…

Chief Technology Officer 

Les brings years of expertise in next-generation, cross-channel TV, particularly in leading the development of carrier-grade applications and scalable high-frequency transaction architectures. At Cadent, Les oversees all engineering and leads the development of data-driven advertising solutions across cable, broadcast, addressable set-top video, OTT, and CTV. Most recently, Les was Vice President of Advertising Engineering at Hulu, where he led technology development for the streaming company’s advertising solutions.

Chief Technology Officer 

Les Carter

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Mark Murata

Mark brings more than 30 years of human resources experience to the Cadent People team, where he focuses on develo…

Chief People Officer

Mark brings more than 30 years of human resources experience to the Cadent People team, where he focuses on developing collaborative teams, fostering company culture, and attracting and retaining talent. Most recently, Mark was EVP, Chief Talent Officer at Omnicom agencies Organic, Atmosphere Proximity, and Sparks & Honey. During his tenure, the attrition rate decreased to single digits. Previously, Mark was SVP of Talent, Digitas.

Chief People Officer

Mark Murata

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Christopher Poindexter

Chris has served as general counsel for Cadent for nine years. Prior to joining Cadent, he worked in the Advertising and...

General Counsel 

Chris has served as general counsel for Cadent for nine years. Prior to joining Cadent, he worked in the Advertising and Media Group at Davis & Gilbert LLP, a law firm serving the marketing communications industry. Previously, Chris was an associate at O’Melveny & Myers LLP, in the Private Equity and Mergers & Acquisitions practice groups.

General Counsel 

Christopher Poindexter

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Eoin Townsend

Eoin brings more than 20 years of experience leading global technology companies, including DoubleVerify, DoubleClick...

Chief Product Officer 

Eoin brings more than 20 years of experience leading global technology companies, including DoubleVerify, DoubleClick, and FloNetwork. Most recently, Eoin was with multiscreen ad company Collective, where he led product technology and marketing teams in support of the company’s programmatic advertising offering. Prior to that, Eoin was Chief Strategy Officer at MediaMath, a leader in programmatic marketing technology, where he led product strategy and business development.

Chief Product Officer 

Eoin Townsend

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Rachel Hudson

Rachel leads cable operations, pricing and inventory strategies and partnerships across cable, addressable, and digital at...

SVP, Pricing & Inventory, Network Ops

Rachel leads cable operations, pricing and inventory strategies and partnerships across cable, addressable, and digital at Cadent, where she has served for nearly 15 years. Rachel began her career specializing in retail merchandising as a buyer at Macy’s and QVC. She was named a Cynopsis Top Woman in Media in 2020, and she serves as an advisory council member to The George Washington University School of Business.

SVP, Pricing & Inventory, Network Ops

Rachel Hudson

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Susan Simmons

As Chief of Staff at Cadent, Susan leads business planning and transformation. In this role, she is responsible...

Chief of Staff, SVP Business Planning

As Chief of Staff at Cadent, Susan leads business planning and transformation. In this role, she is responsible for strategic planning, operational improvement and organizational transformation initiatives, including all corporate development. Prior to Cadent, Susan served as a strategy consultant to Fortune 100 telecommunications, media and technology clients for more than 20 years, specializing in growth and transformation through data-driven management, operational excellence and M&A.

Chief of Staff, SVP Business Planning

Susan Simmons

Board of Directors

  • Nick Troiano

    CEO

    Cadent

  • Barry Baker

    Senior Advisor

    Lee Equity Partners

  • Robert Wright

    Senior Advisor

    Lee Equity Partners

  • Joel Berman

    Founder

    Wavelength Media

  • Yoo Jin Kim

    Partner

    Lee Equity Partners

  • Ryan Fosella

    Principal

    Lee Equity Partners

  • Rino Scanzoni

    Advisor

  • Michael J. Pohl

    Advisor

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