FOR MEDIA PLANNERS & BUYERS

Targeting

Understand your audience, and reach them wherever they watch.

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Planning & Optimizing

Maximize reach, optimize campaigns in-flight, and deduplicate audiences with the help of machine learning.

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Reporting

Connect reporting back to business KPIs and performance metrics.

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For Media Owners

Advertising Management

Streamline the way you sell and orchestrate data-driven campaigns across your media properties.

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The tech behind the platform: Cadent Viewer Graph

Cookieless and fully privacy compliant, Cadent Viewer Graph precisely defines TV audiences and ties them back to their data and devices—so you can finally make the cross-screen connections your brand requires. See how it works:

1. Household-to-IP Mapping

We establish an anonymized household targeting ID by connecting 104 million ZIP-11 codes and 300 million IP addresses.

2. CRM Onboarding & Data Marketplace

We help brands upload and anonymize their CRM data, then enrich it with behavioral and demographic data from our curated TV marketplace.

3. Device Data

From there, we connect the anonymized data across every screen that members of a household might watch.

4. Planning Algorithms

Using algorithms that predict screen preference and viewing behaviors, we create plans that find the right audiences across networks, dayparts, and services.

5. Optimization Algorithms

Finally, we use KPI-based planning and geographic affinities to optimize the delivery of campaigns and deduplicate audiences across linear and CTV to best reach each household.

With Cadent we have expanded our multi-channel network across TV to help our brand customers bridge linear television and next-generation TV.”

Kevin Hunter, EVP and Chief Commercial Officer, Catalina

TV adverting is complex. We make it simple.

Cadent was made to take on the challenge of TV advertising, with the tech and the expertise to help you drive awareness, traffic, and sales—today.

Learn about Cadent