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Livecast Replay: Women Leaders Shaping the Basketball & Sports Marketing Landscape

By Cadent Staff
08/17/21 < 1 minute READ

Last week, Cadent Account Executive, Lauren Treinen hosted a panel with Christy Hedgpeth, COO, WNBA for NBA/WNBA, Kate Johnson, Director and Head of Global Sports & Entertainment Marketing Partnerships, Content and Media for Google, and Lisa Woodward, Director, Sponsorships for AB InBev as a part of the Brand Innovators’ Sports Marketing Upfronts livecast series. Their conversation focused on the growth of women’s basketball, the importance of women leaders in sports, and how their personal experiences shaped their professional journeys.

Watch the full discussion below.