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Reach Audiences Wherever They Watch

Connect advertiser data with actual U.S. TV-viewing households, and easily build plans that reach those audiences across all channels, faster and more accurately. Orchestrate your campaigns across screens to maximize reach and frequency.

Smarter National TV Buys

Use advanced TV datasets to optimize your linear cable or broadcast TV buys against specific networks or dayparts, then buy across 90+ national cable networks and 210 local broadcast DMAs. Leverage our advanced reporting algorithms to discover the optimal reach, frequency, and exposure rates to meet campaign goals.

One for TV

Cadent works across walled gardens and siloed data to deliver a unified view of audiences and campaigns. Plan against all of TV—national cable, local broadcast, household addressable, and CTV—and connect with your audience no matter where, when, or on what device they watch.

Tools for


Connect with high-value audiences and measure performance across any screen.

Our Converged TV DSP lets you create and run CTV, digital, and linear campaigns, all in one place—thanks to the powerful identity intelligence of Aperture Viewer Graph.


Optimize traditional GRP media schedules using data-driven techniques.

Powered by historical buying data, the Aperture platform allows you to take planning to the next level: optimize media schedules and predict efficiencies across TV network channels. Plan for future inventory availability. Deduplicate audiences, manage frequency, centralize trafficking, and maximize core target reach within pricing thresholds.


Leverage premium, curated supply from top publishers across CTV and digital.

Aperture Media Exchange (MX) seamlessly connects advertisers to premium supply across both the CTV and digital landscape – simplifying cross-screen audience activation across devices, channels and ad formats to maximize value for advertisers.


Cadent’s Next Step in Fulfilling the Cross-Channel Pr...

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Why Cadent is Embracing Automation and Digital Tools fo...

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Ad Solutions

Reaching Fragmented Audiences with OTT and CTV

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What we’ve done with CTV is really become more targeted, both with the audience and the message… We spend a lot of time trying to understand not just who the ‘who’ is, but what it is they want to hear.”

TD Dixon, Chief Growth Officer, Post Consumer Brands,
in conversation with Rick Beispel, SVP, National Sales & Strategy, and Steve Lanzano, President and CEO of the TVB