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Point of View

Fireside Chat Replay: Henkel’s Melinda V. Johnson and Cadent’s Lauren Treinen

Thought Leadership
By Cadent Staff
07/13/21 < 1 minute READ

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Last week, Cadent Account Executive, Lauren Treinen hosted a fireside chat with Henkel Director of Marketing, Hair, Melinda V. Johnson as a part of the Brand Innovators’ Women in Retail Marketing livecast. Their conversation focused on Melinda’s experience as a leader in the CPG sector, how the beauty industry has responded to shifting consumer attitudes and behaviors in light of the pandemic, and how she brings a multicultural perspective to each of her brands.   

Watch the full discussion below. 

Latest
Ad Tech
TV Ad Tech 101: Let’s Talk About Delivery Device & Method
CTV
4 Tips to Elevate Your CTV Strategy
Consumer Trends
CPG, PBT, and TV — A Winning Audience Combination for 2022
Want more insights?

Subscribe to our monthly update to get at all the latest from Cadent.

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