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Recently, Lindsay Teague, VP of Advanced TV Solutions at Cadent led a fireside chat with Mike Fisher, Executive Director of Investment Innovation at GroupM during the spring Brand Innovators Media Buying Summit. Their discussion focused on the change in consumer TV and video viewership, how to reach these audiences as their behaviors shift, and the importance of accountability across the end-to-end media buying transaction. Learn more about GroupM’s approach to fluidity, emerging consolidations within the TV space, and targeting and measurement.  

Watch the full discussion below.