This Week in #TVNews: Attribution, FilmStruck and Political TV Ads

This week, we’re looking at a wide breadth of TV news, from the demise of a classic movie streaming channel to new guidelines for attribution in advanced TV. Read the latest:

IAB lifts the haze around advanced TV attribution. The IAB released an Advanced TV guide on attribution in the realm of Advanced TV. Topics in the ebook include single-touch versus multi-touch attribution, data collection methods, what to look for an in attribution partner and operating in a cookie-less environment (which Addressable TV and OTT/CTV do). (IAB)

The latest streaming numbers. Streaming TV services, like Hulu Sling TV, and PlayStation Vue, have seen a 292% increase in plays and a 212% increase in viewing hours. (TechCrunch) Consumers will be happy to hear that streaming quality is improving, with a 22% decrease in video start failures, a 7% shorter wait time for video to start playing and 25% higher picture quality, according to Conviva.

Classic movie streamer is set to shut down. FilmStruck, the classic movie streaming channel from Turner Classic Movies and the Criterion Collection library, closes shop at the end of November. The service offered almost 2,000 classic movies. Check out The New York Times’ list of titles to watch before the channel retires, including Czech comedy “Daisies” and dark comedy “Withnail and I.”

Get out the vote (to people over 37). According to an Adobe survey of 2,000 Americans, many voters younger than 38 aren’t seeing political TV ads. Almost half of likely voters 18-37 said they hadn’t seen a political ad leading up to the midterms, compared to 5% of respondents 73 or older who said they hadn’t seen any political ads. (Adweek)

See TV news from last week.