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Today we’re announcing that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand: Cadent.

Our new identity reflects our vision for the industry – to restore simplicity to the TV industry for all stakeholders so marketers can reach their audiences at scale, wherever they consume content. Cadent is now one for TV.

We’re proud to be a partner in the TV landscape. Visually, you’ll notice our logo icon represents the TV screen and our newly unified businesses, as well as all the aspects of TV that we do–network, addressable, and indexed. There are references to television’s rich legacy of innovation, as well as bright, energetic colors that allude to the promise of TV’s data-driven future. Building on Cadent’s rich legacy of innovation, we’ve chosen bright, energetic colors that allude to the promise of TV’s data-driven future.

As a newly unified company, we have a lot to share. Here on our blog, we’ll talk about the evolution of the TV ecosystem, the influence of data and opportunities that come from it, and a variety of topics relevant to the industry. We’ll also use this space to share about our culture, technology, partnerships and more.

For more, read a blog post from our CEO Nick Troiano on the future of TV.