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Key Takeaways
  1. Virtual communication has allowed marketers to be more present when meeting with colleagues.
  2. The pandemic has pushed large organizations to work together not just locally, but globally.
  3. Finding ways to foster a creative and collaborative environment in a virtual work setting will remain a challenge for marketing teams.

Key Takeaways

  1. Virtual communication has allowed marketers to be more present when meeting with colleagues.
  2. The pandemic has pushed large organizations to work together not just locally, but globally.
  3. Finding ways to foster a creative and collaborative environment in a virtual work setting will remain a challenge for marketing teams.

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Last week, Cadent CMO, Paul Alfieri hosted a Cannes fireside chat with Headspace CMO, Valerie Kaplan. They discussed Kaplan’s experience joining a company remotely, the wins and losses of leading a marketing team during the pandemic, as well as how Headspace is responding to changes in consumer opinion and behavior around mental health and wellness.

Watch the full conversation below.