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Recently, Lindsay Teague, SVP of Client Solutions at Cadent, led a panel discussion featuring Leslie Miller, Chief Digital & Communications Officer, Ice Cream & Nutrition at Unilever and Lara Krug, EVP, Chief Marketing Officer at The Kansas City Chiefs during the Brand Innovators Sports Marketing Upfronts: Super Bowl LVIII. Their discussion focused on growing female fandom, the “celebrity effect,” and how we are entering a new era of sports marketing. Leslie, Lara, and Lindsay explored the opportunity presented by women increasing their viewership of sports and the importance of women taking on bigger roles in sports-related sponsorships – both as athletes and executive brand marketers. Learn more about how The Kansas City Chiefs and Unilever brands like Hellman’s and Dove approach their marketing efforts around the Big Game.  

Watch the full discussion below.