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The Latest Media types Find your audience Performance Point of view Culture
Finding Sports Fans Across the Fragmented TV Landscape
Find your Audience

Finding Sports Fans Across the Fragmented TV Landscape

While the TV landscape continues to fragment and audiences shift toward OTT/CTV platforms, you wouldn’t know it based on the sky-high ratings of live sports. In fact, according to Sports Illustrated, 23 of the top 25 most-watched broadcasts in 2021 have been NFL games. Further, the Tokyo Olympics snagged 16 spots within the top 100, while events like the NCAA’s March Madness Final Four, the NBA […]

Sports By Aliana Heffernan
11/18/21 2 -min READ
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Find your Audience

CPG, PBT, and TV — A Winning Audience Combination for 2022

Consumer Trends By Tom Eaton
12/01/21 2 -MIN READ
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Why Automation & Collaboration Will Scale Addressable TV

Addressable TV By Cadent Staff
11/16/21 3 -MIN READ

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