While the TV landscape continues to fragment and audiences shift toward OTT/CTV platforms, you wouldn’t know it based on the sky-high ratings of live sports. In fact, according to Sports Illustrated, 23 of the top 25 most-watched broadcasts in 2021 have been NFL games. Further, the Tokyo Olympics snagged 16 spots within the top 100, while events like the NCAA’s March Madness Final Four, the NBA […]