How Marketers Are Proving Performance in a Fragmented TV Ecosystem

In a recent interview between Lindsay Teague, SVP of Advanced TV Solutions & Sales at Cadent, and Devon T. Smith, Studio 30 Contributing Editor at Ad Age, they explore how marketers can make holistic TV ad planning, buying, and measurement easier, smarter, and more efficient – and prove their ROI. Lindsay offers her perspective on the challenges brands experience when executing cross-screen TV campaigns. Their discussion touches on the disruption taking place across the advertising landscape and what marketers must do to make the most of their media investment.

To learn more about how marketers can improve the results of their linear and CTV advertising campaigns in our converging TV ecosystem, watch Lindsay and Devon’s full conversation below.

Original Broadcast