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Fireside Chat Replay: AB InBev’s Vitória Bina Monteiro and Cadent’s Rick Beispel

By Cadent Staff
03/03/22 < 1 MIN READ
Key Takeaways
  1. As a marketer, you need to understand new formats, new channels, new possibilities, and be willing to test, test, test!

Key Takeaways

  1. As a marketer, you need to understand new formats, new channels, new possibilities, and be willing to test, test, test!

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Subscribe to our monthly update to get at all the latest from Cadent.

Recently, Rick Beispel, SVP, Sales and Strategy at Cadent led a fireside chat with Vitória Bina Monteiro, Head of Global NA Bev Connections at AB InBev. Their conversation focused on AB InBev’s global non-alcoholic beverage marketing and how the organization uses first- and third-party data. From experimenting with TikTok to activating their Creativity Lab, learn how this multi-national business is finding unique ways to engage audiences.

Watch the full discussion below.