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Key Takeaways
  1. Danone is using their Two Good brand to create a purpose-driven connection with consumers.
  2. Through a shopper marketing program, Danone is calling attention to their initiative to help solve food waste in America.

Key Takeaways

  1. Danone is using their Two Good brand to create a purpose-driven connection with consumers.
  2. Through a shopper marketing program, Danone is calling attention to their initiative to help solve food waste in America.

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This week, Cadent SVP, Advanced TV and Video Jes Santoro hosted a fireside chat with Danone VP of Marketing Surbhi Martin. They discussed Surbhi’s exciting work with Danone’s Two Good yogurt brand, Danone’s commitment to “walking the talk around purpose” and how the brands Surbhi serves are responding to changes in consumer behavior during COVID and beyond.

Watch the full conversation below.