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This Week in TV News: Video Ad Growth and Beverage Innovation

By Cadent Staff
10/25/19 2 MIN READ

This week we’re talking about the growing video advertising market, compliance framework for CCPA provided by the IAB and IAB Tech Lab, and how Anheuser-Busch InBev is thinking about its portfolio in light of changing consumer behavior. 

Video advertising is growing fast. A report from the IAB and PwC U.S. found that U.S. digital advertising spend for the first half of this year came to nearly $58 billion, an all-time high for the first six months of a year. Video advertising saw the fastest level of year-over-year growth at 36%, totaling $9.5 billion. (The Drum)

CCPA compliance framework is open for comment. In another IAB-related news, the organization and the IAB Tech Lab released a first draft of a compliance framework for the The California Consumer Privacy Act (CCPA). The draft is open to public comment through Nov. 5. The IAB Compliance & Privacy Unit will provide “information, solutions, and resources to get ready for CCPA,” according to its site, which has a clock counting down (to the second) how long until the legislation takes effect. (AdExchanger)

Rethinking the role of the beer giant. Anheuser-Busch InBev’s innovation arm ZX Ventures, with acquisitions like Babe Wine, is “focused on finding the new big thing before it becomes a thing,” according to Pedro Earp, the group’s global CMO. In an interview with Adweek, Earp talks about building on the beverage giant’s portfolio of brands to “drive increased sales uplift, efficiencies and simplification.” Read more in Adweek.

Spooky shows you shouldn’t watch alone. Or should you? If you’re brave and very into Halloween, Screenrant made a list of scary TV shows, with “Walking Dead” and “American Horror Story” on the list. “The Twilight Zone” is the oldest show on the list, as did newcomers “Into the Dark,” “The Terror” and “Black Summer.”

Read last week’s TV news.