Effective Date: July 1, 2023

Cadent, LLC and its subsidiaries and affiliates (collectively, “Cadent,” “we,” “us,” or “our”), have designed this Cadent Website Privacy Policy (this “Website Privacy Policy”) to help you understand how we may collect, use, and share information in relation to our corporate website, https://cadent.tv (this “Website”). This Privacy Policy is part of the terms and conditions set forth in our Terms of Use located at https://cadent.tv/terms-conditions-of-use/. Any defined terms not defined herein shall take their meaning from our Terms of Use, unless otherwise stated in this Website Privacy Policy.

1. Information Collected through this Website and How We Use It.

   1. Information You Directly and Voluntarily Provide to Us. If you are a visitor to this Website, we collect information, including any personal information (e.g., name, email address), that you provide to us when you communicate with any of our departments, such as customer service, technical services, or media inquiries, or when filling out the fields on our Contact Us page. This information is used to respond to, and follow up regarding, your inquiries, provide you with requested information, and may be stored into our customer relationship management databases (CRMs) for purposes such as sales and marketing. We may also process your email address and password when logging into our client-facing portal (including any collection of such information via our registration process).
      
      We may also use the email address that has been provided to us (e.g., through a marketing sign-up list on our Website, by providing your email address to a salesperson, through a social media platform, signing up to an online event) to send you information about the products and services that Cadent offers (or may offer in the future).
   2. Information Automatically Collected Through this Website.
      We may automatically collect information about you when you use this Website.
      

      Web logs: Our web servers keep log files that record data every time a device accesses those servers. As such, when you access this Website, we will automatically collect information such as your browser type and version, device and connection information, the Internet Protocol (IP) address used to connect your device to the Internet, and standard web log information. This may be used for security, optimization, or other operational purposes.

      Cookies and Pixel Tags: We may automatically collect information about you on this Website via “cookies.” Cookies are small data files stored within your device’s browser. They are created by pixel tags, which are essentially lines of JavaScript code that will collect information about you in relation to your website visit and also read and write information into the cookie (such as a cookie ID, discussed further below).

      Upon subsequent visits (either within the same browsing session or across separate browsing sessions), these cookies are read by its corresponding pixel tags so that the same browser can be recognized again, either on our Website or on other websites that have the same pixel tag. Cookies that are stored by us are called “first-party cookies” and cookies that are stored by third parties (via their own pixel tags) are called “third-party cookies.”

      In general, cookies and pixel tags are used for purposes such as remembering your log-in preferences, counting open rates and connecting URL clickthroughs from emails to our Website, analytics, development of this Website, providing targeted or interest-based advertising, and understanding the effectiveness of advertising campaigns (e.g., ads measurement, attribution, fraud detection, brand safety). Cookies generally do not identify you directly but, rather, have a pseudonymous “cookie ID” associated with it (e.g., a random alphanumeric string of characters). However, we, and our partners, may connect such cookie IDs with other identifiers to assist in advertising, measurement/attribution, or analytics-related purposes.

      Please see the follow link for more information about our use of cookies and how to make certain choices in relation to such use, please click the icon of a cookie near the bottom corner of our website.

      Self-Regulatory Opt-Outs: To opt-out of Google Analytics, please see the following opt-out provided by Google: https://tools.google.com/dlpage/gaoptout. To the extent we use Google, Facebook, LinkedIn, or Twitter for advertising purposes, please see these links provided by these respective companies to understand some of their related opt-out choices.

      More broadly, the online advertising industry also provides websites from which you may opt out of receiving certain interest-based ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative or the Digital Advertising Alliance (including for mobile apps at https://youradchoices.com/appchoices). Please note you must separately opt out in each browser and on each device; if you clear cache or cookies, be sure to reset your preferences as applicable (such as in the browser context).

      We are not responsible to the extent any such opt-outs are not honored by any advertising technology companies, as opt-out preferences provided by such companies are not under our control.

      Browser Settings: Further, you can set your browser to reject cookies or to notify you when you are sent a cookie. However, if you reject all cookies, you may not be able to log in to this Website. To find out more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

      Do Not Track:  We do not respond to web browser “Do Not Track” signals or other mechanisms at this time, except for Global Privacy Control (discussed further below).

2. How We Share Your Information with Third Parties.
   In addition to any sharing described elsewhere in this Privacy Policy, Cadent may share your information with third parties in some circumstances as follows:

1. 1. To our service providers that store or process data or otherwise perform services on our behalf, such as technical or operational services. This includes those that assist in operating and supporting this Website, analyzing data, or performing marketing or consulting services.
   2. To investigate or prevent potential or actual fraud, fake traffic, malicious activity, or other similar harmful activity.
   3. In response to lawful requests by public authorities, including to meet national security, law enforcement requirements, or otherwise complying with legal process or regulatory investigations (e.g., a subpoena, court order).
   4. Where we believe in good faith it is necessary to comply with applicable law, enforce or apply our Terms of Use and other agreements, or protect the rights, property, or safety of Cadent and its employees or others.
   5. In the event of a merger, dissolution, reorganization, or similar corporate event, or the sale of all or substantially all of our assets, or any due diligence relating thereto. In such case, the information that we have collected may be transferred to, acquired by, or otherwise controlled by a third party.
   6. In aggregate or otherwise anonymized form to third parties or publicly.
   7. To any other third party, where otherwise permitted by your consent or via notice to you.

3. Information You Share on Third-Party Digital Properties.
   This Website may include links to third-party websites, social media services, or other digital properties where you will be able to post comments, stories, reviews, or other personal information (collectively, “Third-Party Websites”).  Your use of these Third-Party Websites may result in the collection or sharing of personal information about you by these Third-Party Websites. We have no control over, and, as such, are not responsible for, the privacy practices or the content of any third parties or Third-Party Websites.  We encourage you to review the privacy policies and settings on the Third-Party Websites or otherwise by any such third party to make sure you understand their information collection, use, and sharing practices.

4. Your Data Rights
   This Website is B2B in nature and focuses primarily on the U.S. market. We provide the following rights to all U.S. residents only, except for those visitors visiting this Website in a commercial or employment capacity unless such visitors reside in California. Subject to applicable law, we may limit or otherwise qualify how and to what extent we provide certain rights depending on the state of the U.S. resident in our discretion (e.g., reasonable fees that may be charged in the case of repeat requests within a twelve (12) month period, exceptions where consent may not be required, methods for submitting requests) and reserve the right to make further limitations or qualifications.

   Right of Access

   You may request access to the personal information that we have collected and maintained about you.

   For purposes of the California Consumer Privacy Act (CCPA), for the personal information we collect from users within the preceding twelve (12) months, and the business and commercial purposes for use of this information (including related disclosures), please see the relevant sections above. The personal information described in such sections generally correspond to the following categories of personal information under the CCPA: Identifiers, commercial information, internet or other electronic network activity, geolocation data, electronic, visual, or similar information, inferences, and “sensitive” personal information (i.e., account log-in and password).

   Right to Correction

   You may request that any inaccuracies in your personal information be corrected, taking into account the nature of the personal data and the purposes of processing your personal information.

   Right of Deletion

   You may request that we delete the personal information collected and maintained about you. Note that the deletion of your personal information may be subject to certain exceptions (e.g., required for legal purposes, may infringe our or a third party’s rights, have compelling legitimate interests to keep, an exception set forth under applicable U.S. state privacy laws).

   Right to Opt-Out of “Sales,” “Shares,” and “Targeted Advertising”

   Certain U.S. state privacy laws, provide a right to opt-out of “sales” and “shares” of personal information to third parties and, more broadly, processing for “targeted advertising” purposes. Though the scope of these rights differs slightly depending on the state privacy law, you can exercise these rights with respect to this Website collectively for your convenience as set forth under Exercising Your Rights below.

   More specifically, we “sell”/“share” personal information, and process personal information for “targeted advertising, in connection with this Website by making available identifiers (e.g., cookie ID, email addresses or other contact information) browsing/view/click data, “event” data (desired actions taken on this Website), analytics data, and similar data to third-party adtech and analytics companies for our B2B marketing-related purposes or analytics purposes. For purposes of the CCPA, this personal information would generally correspond to the following categories of personal information under the CCPA: identifiers, commercial information, internet or other network information, electronic, visual, or similar information, inferences, and “sensitive” personal information.

   We do not have actual knowledge of “selling” or “sharing” any personal information of anyone under sixteen (16) years of age.

   Exercising Your Rights

   We do not use any information that you submit for your data rights request for any other purpose besides our verification and fraud prevention process and to otherwise resolve your request. A record of your request may be kept for legal compliance purposes.

   For Access, Correction, and Deletion Requests: To make requests for access, deletion, or correction, as such rights are described above, please submit a request to us by emailing us at [email protected].

   For Opting Out of “Sales,” “Shares,” and “Targeted Advertising”: For opt-out of “sales,” “shares,” and “targeted advertising,” please do any of the following:

   (1) Click the icon of a cookie in the bottom corner of our Website and opt-out of all cookies;

   (2) visit this Website with the Global Privacy Control activated (learn more about GPC at https://globalprivacycontrol.org/); or

   (3) Click the “Your Privacy Choices” link in the footer of this Website and then, at the bottom of that page (where it says “Note: …”), click the link to our cookie opt-out mechanism, and then opt-out of all cookies.

   Authorized Agents: You may have the right to designate an agent to make requests to exercise your rights described above. In that case, we will take steps both to verify the identity of the person seeking to exercise their rights as listed above and to verify that the corresponding agent has been authorized to make a request on that person’s behalf, such as by providing us with a signed written authorization. Agents must provide information demonstrating that they have been duly authorized to our email address above before submitting any request to us.

   Response Timing: We aim to resolve any request described herein in forty-five (45) days or less (unless otherwise required by applicable law), though we may extend for another forty-five (45) days when reasonably necessary and as permitted under applicable law. Please note that we may charge a reasonable fee or refuse to act on a request if such request is excessive, repetitive, or manifestly unfounded.

   Non-Discrimination and Appeals: Under certain laws, you have the right to not receive discriminatory treatment for exercising the rights set forth above.

   In the event we decline to take action on a request exercising one of your rights set forth above, you may have the right to appeal our decision under Colorado, Connecticut, and Virginia’s respective state privacy laws only.

5. Security and Retention.
   We have implemented security measures intended to protect the information that you send us.  This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, while we use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

   We will retain your information as long as it reasonably serves the purposes for which it was collected as stated in this Website Privacy Policy. This information may also be stored in backups.

6. Changes to this Website Privacy Policy.
   From time to time, we may revise this Website Privacy Policy to reflect changes to this Website or for other reasons.  Therefore, it is important to check this Website Privacy Policy periodically. It is the obligation of those visiting this Website to learn of changes to this Website Privacy Policy since their last visit.  Any change to this Website Privacy Policy shall be effective once the modified Website Privacy Policy is made available on this website, and we will update the “Effective Date” accordingly.

7. How to Contact Us.
   Please also feel free to contact us at [email protected] if you have any questions about this Privacy Policy with the subject line, “Website Privacy Policy”.