Effective Date: July 27, 2021
1. Information Collected through this Website and How We Use It.
A. Information You Directly and Voluntarily Provide to Us. If you are a visitor to this Website, we collect information, including any personal information (e.g., name, email address), that you provide to us when you communicate with any of our departments, such as customer service, technical services, or media inquiries, or when filling out the fields on our Contact Us page. This information is used to respond to, and follow up regarding, your inquiries, provide you with requested information, and may be stored into our customer relationship management databases (CRMs) for purposes such as sales and marketing. We may also process your email address and password when logging into our client-facing portal (including any collection of such information via our registration process).
We may also use the email address that has been provided to us (e.g., through a marketing sign-up list on our Website, by providing your email address to a salesperson, through a social media platform, signing up to an online event) to send you information about the products and services that Cadent offers (or may offer in the future).
B. Information Automatically Collected Through this Website. We may automatically collect information about you when you use this Website. This information is often considered “pseudonymous data” (as opposed to “personal information”), as this information is typically tied to your computer or other device, rather than identifying you directly.
Web logs: Our web servers keep log files that record data every time a device accesses those servers. As such, when you access this Website, we will automatically collect information such as your browser type and version, device and connection information, the Internet Protocol (IP) address used to connect your device to the Internet, and standard web log information.
Upon subsequent visits (either within the same browsing session or across separate browsing sessions), these cookies are read by its corresponding pixel tags so that the same browser can be recognized again, either on our Website or on other websites that have the same pixel tag. Cookies that are stored by us are called “first-party cookies” and cookies that are stored by third parties (via their own pixel tags) are called “third-party cookies.”
In general, cookies and pixel tags are used for purposes such as remembering your log-in preferences, counting open rates and connecting URL clickthroughs from emails tour Website, analytics, providing targeted or interest-based advertising, and understanding the effectiveness of advertising campaigns (e.g., ads measurement, attribution, fraud detection, brand safety). Cookies generally do not identify you directly but, rather, have a pseudonymous “cookie ID” associated with it (e.g., a random alphanumeric string of characters). However, partners like advertising technology companies may use such cookie IDs and connect it to other identifiers to assist in ad campaigns and related measurement activities.
Self-Regulatory Opt-Outs: To opt-out of Google Analytics, please see the following opt-out provided by Google: https://tools.google.com/dlpage/gaoptout. To the extent we use Google, Facebook, or Twitter for advertising purposes, please see these links provided by these respective companies to understand some of their related opt-out choices.
More broadly, the online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative or the Digital Advertising Alliance (including for mobile apps at https://youradchoices.com/appchoices). Please note you must separately opt out in each browser and on each device; if you clear cache or cookies, be sure to reset your preferences as applicable (such as in the browser context).
We are not responsible to the extent any such opt-outs are not honored by any advertising technology companies, as opt-out preferences provided by such companies are not under our control.
Browser Settings: Further, you can set your browser to reject cookies or to notify you when you are sent a cookie. However, if you reject all cookies, you may not be able to log in to this Website. To find out more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
Do Not Track: We do not respond to web browser “Do Not Track” signals or other mechanisms at this time.
2. How We Share Your Information with Third Parties.
A. To our service providers that store or process data or otherwise perform services on our behalf, such as technical or operational services. This includes those that assist in operating and supporting this Website, analyzing data, or performing marketing or consulting services. These companies are authorized to use your personal information only as necessary to provide these services to us to assist us in our business activities.
B. To investigate or prevent potential or actual fraud, fake traffic, malicious activity, or other similar harmful activity.
C. In response to lawful requests by public authorities, including to meet national security, law enforcement requirements, or otherwise complying with legal process or regulatory investigations (e.g., a subpoena, court order).
E. In the event of a merger, dissolution, reorganization, or similar corporate event, or the sale of all or substantially all of our assets, or any due diligence relating thereto. In such case, the information that we have collected may be transferred to, acquired by, or otherwise controlled by a third party.
F. In aggregate or otherwise anonymized form to third parties or publicly.
G. To any other third party, where otherwise permitted by your consent.
3. Information You Share on Third-Party Digital Properties.
This Website may include links to third-party websites, social media services, or other digital properties where you will be able to post comments, stories, reviews, or other personal information (collectively, “Third-Party Websites”). Your use of these Third-Party Websites may result in the collection or sharing of personal information about you by these Third-Party Websites. We have no control over, and, as such, are not responsible for, the privacy practices or the content of any such Third-Party Websites. We encourage you to review the privacy policies and settings on the Third-Party Websites which you interact to make sure you understand the information that may be collected, used, and shared by such Third-Party Websites.
We have implemented security measures intended to protect the information that you send us. This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
6. How to Contact Us.