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As many marketers know all too well, the next TV revolution has arrived, and with it has come an endless stream of both challenges and opportunities. Recently, Cadent VP of Advertising Solutions, Andrew Horlick, and Catalina VP of Omnichannel Media Solutions Jessica Lan spoke with Adweek about how the convergence of data-driven linear TV, addressable TV, and connected TV is changing the face of omnichannel marketing.   

Watch the full conversation below. 

Adweek Webinar: Get Ahead of the Next TV Revolution

Latest
Thought Leadership
Fireside Chat Replay: Galderma at SXSW
Women in Media
Fireside Chat Replay: Women in Marketing Leadership at SXSW
Women in Tech
Women’s History Month: Inspiring Inclusion 
Want more insights?

Subscribe to our monthly update to get at all the latest from Cadent.

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