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Key Takeaways
  1. Consumer behavior is changing, with audiences engaging with more content and longer-form content, making 30-second impressions even more valuable.

Key Takeaways

  1. Consumer behavior is changing, with audiences engaging with more content and longer-form content, making 30-second impressions even more valuable.

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Recently, Lindsay Teague, VP, Advanced TV Solutions at Cadent led a fireside chat with Stephen Murphy, VP, Media, MarTech & Medicaid Marketing at Aetna for CVS Health. Their conversation focused on CVS Health’s approach to emerging media, measurement, and agency relationships for their health, pharmaceutical, and insurance-focused customers. From creating channel-specific advertising to the challenges of building audiences for programmatic media, learn how CVS Health is reaching today’s consumers across the evolving media landscape.

Watch the full discussion below.