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Fireside Chat Replay: CVS Health’s Stephen Murphy and Cadent’s Lindsay Teague
09/08/22 < 1 minute READ
Key Takeaways
- Consumer behavior is changing, with audiences engaging with more content and longer-form content, making 30-second impressions even more valuable.
Key Takeaways
- Consumer behavior is changing, with audiences engaging with more content and longer-form content, making 30-second impressions even more valuable.
Latest
Recently, Lindsay Teague, VP, Advanced TV Solutions at Cadent led a fireside chat with Stephen Murphy, VP, Media, MarTech & Medicaid Marketing at Aetna for CVS Health. Their conversation focused on CVS Health’s approach to emerging media, measurement, and agency relationships for their health, pharmaceutical, and insurance-focused customers. From creating channel-specific advertising to the challenges of building audiences for programmatic media, learn how CVS Health is reaching today’s consumers across the evolving media landscape.
Watch the full discussion below.
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