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We are excited to share that Angelica Rivera, Senior Analyst, Platform Analytics, was named a Cynopsis Rising Star for her contributions building Cadent’s addressable analytics business, as well as the energy and enthusiasm she brings to taking on challenges and learning new skills.
This honor is given to outstanding innovators, hard workers and future leaders in all areas of the media industry.
“Angelica made a major transition in the past year moving from Cadent’s operations team to an addressable analytics role. Addressable analytics is an exciting field to enter right now, but entering any emerging field comes with challenges and rapid changes. Angelica has proven she’s more than up to the task of keeping up, playing a key role in growing Cadent’s analytics business and finding opportunities to learn and grow her skillset in the process. Angelica has a warm personality and an infectious positive energy. She keeps an objective lens at all times, always while smiling and making work more enjoyable for the entire team.” – Rachel Herbstman, VP, Platform Analytics
Here’s a brief interview with Angelica on her approach to leadership, why curiosity is key and what comes next for her.
Why did you choose to move from an operations to an analytics role?
Being in operations, I was able to understand the components of managing a successful addressable campaign and naturally, I became more inquisitive about the key insights and what was driving the most meaningful results. How did different audience segments influence purchase intent? How can viewing environment affect sales lift? Did the creative messaging resonate with our target audience? I decided to become a part of the Analytics team because interpreting data and understanding its impact was challenging. I enjoyed being exposed to different methodologies and understanding different data cuts we can hone in on and how those relate to campaign performance. I’m inquisitive, and the role in Analytics was a perfect fit.
My passion for professional growth is fueled by my genuine interest about addressable data and understanding what drives results for our clients. My goal is to always find the key takeaways so we can optimize future campaigns. I attribute a lot of my success to my Cadent team. Although I didn’t have an analytics background, I wanted to diversify my career within the addressable media group at Cadent.
My goal is to always find the key takeaways so we can optimize future campaigns. I attribute a lot of my success to my Cadent team.
You’ve successfully recommended several new hires for Cadent. What makes you enthusiastic about working here?
I’ve worked at many places and formed friendships with colleagues along the way. If someone I know could be an asset to Cadent – whether it’s their work ethic, skillset or experience within the industry – I want them to be a part of this amazing and thriving organization.
Cadent’s different groups are hyper-focused on driving results for our clients and making it easy for them to understand and interpret data. If my colleagues or referrals share the same drive and passion as I do, it encourages me to onboard great people to join our family at Cadent.
Describe your approach to working on a team.
I love to be part of a collaborative and proactive work environment. The common misconception about people in analytics is that we’re all introverted, and I want to change that. I’m someone who will speak up in a room full of people. If I’m confused, and others are too intimidated to ask a “silly” question, I’ll be the one to ask the question if it means my team and I will understand the concept better.
I’m someone who will speak up in a room full of people. If I’m confused, and others are too intimidated to ask a “silly” question, I’ll be the one to ask the question if it means my team and I will understand the concept better.
What’s your approach to leadership?
Being a leader is about understanding the strengths and weaknesses of those around you and empowering them to learn and continue to evolve. I always encourage communication around what’s working successfully and where we see an opportunity to improve. Being a leader is about offering continuous support, giving confidence and uplifting those around you.
Leadership is also about being articulate and communicating with clarity. Leaders who are approachable and take time to share information create a great culture and promote growth. I’ve been fortunate to learn from some amazing leaders and mentors at Cadent.
One thing that sticks out about you is your positivity and enthusiasm in the workplace.
Energy is contagious. Working alongside people who bring positivity every morning, even when we work in such a high paced environment is key. Self-awareness is a powerful skill to possess. Those who approach challenging situations with a mile make a vital difference in resolving issues. It allows others to think clearly and logically. It’s important to surround myself with people who have the same approach in addressing issues head on.
What’s next for you?
I’m still honing in on my current goal of being able to present data insights to clients, making it digestible for all parties. Coding is another skillset that has piqued my interest. Taking on new skills has been important in proving to myself that I’m adaptable and flexible and can learn on the fly. My goal is to keep seeking out new skills and concepts to bring to my team and continue making valuable improvements to our current reporting workflow. This unique skillset will help elevate my career to the next level and provide me with a new challenge I know I can excel in.
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