Want more insights in your inbox?

Subscribe to our monthly newsletter.

Subscribe

* indicates required

Thank you for signing up for Cadent Insight's monthly recap. Please let us know if you'd like additional information about Cadent.

By clicking subscribe you are agreeing to receive Cadent's email newsletter plus additional marketing emails if selected above. Our newsletter will be sent no more than once per week. You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website: https://cadent.tv/website

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

King Arthur Baking Company’s Pandemic Story and MLB’s Short Season

By Cadent Staff
07/24/20 < 1 minute READ

This week, we’re talking about Twitch’s boost in popularity, the IAB’s State of Data report, baseball’s short season and more.

Baseball’s short season is doing numbers. It’s no surprise that sports enthusiasts are excited to have live games back, and the short MLB season is setting TV ratings records for ESPN. The Yankees played the Nationals, and an audience of 4 million viewers tuned in, according to Nielsen, making it the largest audience for an opening night game on record. (The Hollywood Reporter)

The IAB 2020 data report. Get the download on advertising data trends this year, including the impact of COVID on marketing tactics, including data-driven ones. (IAB)

Twitch’s vloggers draw big audiences. With 5 billion hours streamed in Q2 this year, a 2,662% increase year-over-year, the platform known for gaming channels is growing in popularity. Its “Just Chatting” channels are the most-watched Q2, with 498 million hours streamed, a 175% upswing year-over-year. (Ad Age)

King Arthur Baking Company’s pandemic story. In an interview with AdExchanger, the brand’s marketing VP talks about a rebrand after 230 years; demand for flour this year; and an increase in content production for customers. (AdExchanger)

Read the most recent TV news