Want more insights in your inbox?

Subscribe to our monthly newsletter.

Subscribe

* indicates required

Thank you for signing up for Cadent Insight's monthly recap. Please let us know if you'd like additional information about Cadent.

By clicking subscribe you are agreeing to receive Cadent's email newsletter plus additional marketing emails if selected above. Our newsletter will be sent no more than once per week. You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website: https://cadent.tv/website

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Acxiom

Acxiom provides data-driven solutions that help marketers better understand their customers, create superior experiences, and drive business growth. A leader in customer data management, identity, and the ethical use of data, they help clients and partners globally create stronger customer experiences. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc.

Adstra

Adstra provides a comprehensive suite of portable, future-proofed identity and data solutions.  Their flexible subscription-based models activate identity management and data capabilities and allow brands to get the maximum value from their data. Adstra bridges the gaps between personally identifiable information and anonymized data with uniform speed, flexibility, cost-effectiveness, and frictionless portability across media.

Affinity Solutions

Affinity Solutions delivers purchase-based insights and marketing solutions, providing visibility to consumer marketers on the purchase behavior of their customers and prospects outside their businesses, table stakes in today’s consumer economy. Affinity also provides purchase-based audiences, measurement, and optimization designed to dramatically improve marketing productivity, enhance customer experience, and help businesses retain and grow their market share. Affinity’s Purchase-Based Media Scoring media commerce solution uses purchase signals from over 100 million US credit and debit cards received daily from over 3,000 financial institutions to score the presence of buyers and level of spend for video, TV and digital media properties and audiences, across a range of advertiser categories.

Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Cadent Aperture Platform is powered by our patented Viewer Graph and is purpose-built for TV screens and devices. Our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

Aperture Pixel lets you gain audience and campaign intelligence by securely capturing critical data.

Catalina

Catalina personalizes the shopper journey, with shopper intelligence and highly targeted in-store, TV, radio and digital media. Powered by a rich real-time shopper database, they help consumer packaged goods brands, retailers, and agencies optimize every stage of media planning, execution, and measurement.

Claritas

Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.

Comscore

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is a third-party source for reliable and comprehensive cross-platform measurement.

Cuebiq

Cuebiq, a mobility intelligence and consumer insights company, empowers businesses to collect actionable insights and better understand the offline consumer journey using its database of accurate, precise U.S. location data. Their data-neutral ecosystem and intelligence platform, Cuebiq Workbench, provides offline location analytics, real-time campaign optimization, and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting.

Data Axle

Data Axle provides data, data-driven marketing, and real-time business intelligence solutions to enterprises, small businesses, nonprofits, and political organizations. The company’s solutions enable clients to acquire and retain customers and enhance user experiences through proprietary business and consumer data; artificial intelligence/machine learning models; innovative software applications; and professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services.

DataLab

DataLab USA is a nationally recognized data and analytics-based addressable marketing consultancy. Leveraging a unique, fully linked, and installed set of national and niche 3rd party data sources, both FCRA and demographic, DataLab optimizes campaigns for relevance, value, and accuracy, helping clients identify and reach relevant prospects across all distribution channels. The advantages of this fully integrated solution also drive their CRM solutions, allowing clients to both retain and expand relationships with their most valuable customers. In combining its underlying assets with cutting edge technical knowledge, speed to market, and an intrinsic understanding of marketing to consumers and businesses, DataLab delivers innovative, customized, and cost-effective solutions for direct marketers.

Dataline

Dataline uses their large, multi-dimensional consumer and business databases to provide quality marketing information, digital audiences, custom modeling, and analytic services. Their clients include major publishers, large financial institutions, major insurers, non-profit organizations, and well-known catalogers. They help companies improve customer interactions using their data mining technology and an analytical approach,  optimizing their database to provide clients with highly targeted prospects and showing them how to unlock their customer engagement potential.

DISH Network

DISH Network Corporation is a connectivity company driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming SLING TV services.

Dynata

Dynata is a first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata provides precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata acquired 0ptimus Analytics in December, 2021.

Epsilon

Epsilon enables outcome-based marketing that’s built on proof. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, an accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs.

Equifax

Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Their unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward.

Experian

Experian is a leading global information services company. During life’s big moments, they empower consumers and our clients to manage their data with confidence. Experian helps individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

Fanatics

Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFTs, and online gambling and iGaming.

Fluent

Fluent is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging their proprietary first-party data asset of opted-in consumer profiles, Fluent drives intelligent growth strategies that deliver superior outcomes.

Foursquare

Foursquare is a leading independent location technology company dedicated to building solutions that help businesses make smarter decisions and developers create more engaging experiences. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by the world’s largest enterprises and most recognizable brands, helping them tap into location intelligence to create better customer experiences and smarter business outcomes.

FourthWall Media

FourthWall Media is an innovator in media and advertising analytics. Their Reveal analytics platform delivers key insights and capabilities to marketers, agencies, programmers, DSPs, SSPs and other stakeholders across the media ecosystem. FourthWall Media provides end-to-end solutions from data collection and processing to audience discovery, optimized media planning, post analysis, and attribution.

Fyllo

Fyllo is on a mission to accelerate the economies of tomorrow. Fyllo’s marketing and regulatory solutions provide the tools, data and integrations needed to drive new growth with speed and scale. Powered by the largest ecosystem of cannabis and CBD purchase data and an industry-leading regulatory database, Fyllo’s marketing and regulatory solutions are used by Fortune 500 companies and emerging brands to stay competitive and compliant.

i360

i360 has an extensive database of U.S. voter and consumer audiences across an extremely unique electorate. Their dataset contains a combination of hard data points and predictive modeling of nearly every 18+ American. They incorporate extensive voter and political identification, coalition and membership information collected by way of in-person, phone and online surveys, as well as lifestyle and consumer data collected from multiple top-tier providers. The data is further enhanced by a suite of predictive models, filling in gaps and helping build the most complete profile for every individual possible.

IHS Markit Polk

IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.

InMarket

InMarket provides 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket acquired NinthDecimal in September, 2020.

Ipsos

Ipsos is a leading market research company, having built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Their solutions are based on primary data from surveys, social media monitoring, and qualitative or observational techniques.

IRi

IRi is a provider of big data, predictive analytics, and forward-looking insights that help consumer packaged goods, over-the counter health care organizations, retailers, financial services, and media companies grow. With a repository of purchased, media, social, causal, and loyalty data integrated into an on-demand, cloud-based technology platform, IRi helps clients around the world remain relevant, capture market share, connect with consumers, collaborate with key constituents, and deliver market-leading growth.

IQVIA

IQVIA is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients.

L2

L2 delivers trusted voter, consumer, and modeled data to political professionals, public relations specialists, and government agencies. The contact data L2 provides from their up-to-date database of U.S. adults to U.S congressional offices and state officials includes all available constituent cells, landlines, emails, etc.

MRI-Simmons

MRI-Simmons is a leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior. MRI-Simmons USA is a leading multi-media study of Americans and is widely recognized as an industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer.

NCR

NCR Corporation is a leading software- and services-led enterprise provider in the financial, retail and hospitality industries.

NCSolutions

NCSolutions delivers expert insights based on buyer behavior to connect brands with buyers faster, more efficiently and with better results. Their proven approach enables brands to achieve continuous optimization everywhere their ads appear. Built upon scientific rigor, leading-edge technology and unrivaled data resources powered by leading providers, their purchase-based audience targeting and sales measurement solutions drive incremental sales for customers.

Neustar

Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, communications, and security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar was acquired by TransUnion in December, 2021.

PlaceIQ

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. PlaceIQ fuels better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.

Prosper

Prosper’s online marketplace lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Borrowers get access to affordable fixed-rate, fixed-term personal loans. Investors have the opportunity to earn solid returns via a data-driven underwriting model. Personal loans through the Prosper platform have been used for debt consolidation and large purchases such as home improvement projects, medical expenses and special occasions. Through its HELOC platform, Prosper is using its expertise in consumer loans to improve the process of applying for and securing a home equity line of credit, as well as deepening its commitment to simplifying consumer finance and advancing financial well-being.

ShareThis

ShareThis, powered by consumer behavior on millions of global domains, observes real-time actions from people on digital destinations, synthesizing social share, interest, and intent data. The company explores user-level behavioral data to better understand, expand, and validate consumer behavior for targeting and analytics.

Specialists Marketing Services

Specialists Marketing Services helps thousands of leading brands identify the “right” blend of art and science. From uncovering new audiences to identifying high-performing channels, we’ve honed a remarkably efficient lead generation foundation — one that’s stood the test of time. Historically, direct mail served as the centerpiece of every campaign; for some marketers, it still does. But now your postal reach is amplified by complementary channels like digital display, social and email, using data-driven insights to maximize results.

Speedeon

Speedeon is a team of motivated, passionate, and forward-thinking marketers, strategists, data scientists and information technologists who go the extra mile to solve their clients’ marketing problems. Their clients range from emerging startups looking to scale customer acquisition, to established Fortune 500 brands looking for unique audiences and data to complement existing marketing strategies.

StatSocial

StatSocial helps marketers, planners, and media sellers reach the right audiences for their brands. Using the company’s patented Identity Graph, marketers can merge an individual’s interactions across major social and community platforms into a single profile identity. With StatSocial’s taxonomy of pre-built audiences, marketers can generate audiences based on interests, passions, brand affinities, and more. Additionally, companies can create custom audiences using data from audience engagement across influencers and earned media pages.

Swoop

Swoop empowers leading pharmaceutical brands to better educate patients about disease and available therapies, enabling patients to become active participants in their treatments. Swoop’s HIPAA-certified and NAI-accredited activation system has uncovered unique target audiences for precisely activating patient populations and healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning, and evolutionary computation along with real-world data of de-identified patients and anonymized social determinants of health signals, Swoop’s segments lead to optimal conversion and drive pharmaceutical brand awareness.

TargetSmart

TargetSmart provides political data that allows campaigns and organizations to communicate with large audiences through personalized outreach. Their politically focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.

TransUnion

TransUnion is a global information and insights company that makes trust possible in the modern economy. They do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

Tunnl

Tunnl is a data intelligence firm powering brand, purpose-driven, and issue advocacy efforts. They identify, create, and connect you with the audiences that matter most. As more consumers turn to brands to solve social issues in the world around them, the expectation and responsibility placed on corporations continue to increase. We provide deeper, richer data through an easily integrated platform to get you the precise results you need to take action.

Veeva

Veeva is a global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves customers ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva aquired Crossix in September, 2019.

Webbula

Webbula helps customers overcome complex data challenges and is a leader in email hygiene, data enhancement, audience targeting, and identity-driven data solutions. Truth in data is at the heart of everything we stand for and will always be our passion.