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0ptimus Analytics

Øptimus Analytics transforms data-driven insights into predictive models and people-based audiences. Since its founding, this data-science and technology company has been developing approaches to leveraging market research and insight, data science, predictive analytics, and proprietary software solutions. Their goal is to identify the right people and messages to drive brand growth, create demand, drive conversion, and improve results. They do this by translating customer intelligence and consumer insight into customized people-based audiences for media, marketing and CRM activation.

Acxiom

Acxiom provides data-driven solutions that help marketers better understand their customers, create superior experiences, and drive business growth. A leader in customer data management, identity, and the ethical use of data, they help clients and partners globally create stronger customer experiences. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc.

Adstra

Adstra provides a comprehensive suite of portable, future-proofed identity and data solutions.  Their flexible subscription-based models activate identity management and data capabilities and allow brands to get the maximum value from their data. Adstra bridges the gaps between personally identifiable information and anonymized data with uniform speed, flexibility, cost-effectiveness, and frictionless portability across media.

Affinity Solutions

Affinity Solutions delivers purchase-based insights and marketing solutions, providing visibility to consumer marketers on the purchase behavior of their customers and prospects outside their businesses, table stakes in today’s consumer economy. Affinity also provides purchase-based audiences, measurement, and optimization designed to dramatically improve marketing productivity, enhance customer experience, and help businesses retain and grow their market share. Affinity’s Purchase-Based Media Scoring media commerce solution uses purchase signals from over 100 million US credit and debit cards received daily from over 3,000 financial institutions to score the presence of buyers and level of spend for video, TV and digital media properties and audiences, across a range of advertiser categories.

Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Powered by Aperture Viewer Graph and purpose-built for TV screens & devices, our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

Catalina

Catalina personalizes the shopper journey, with shopper intelligence and highly targeted in-store, TV, radio and digital media. Powered by a rich real-time shopper database, they help consumer packaged goods brands, retailers, and agencies optimize every stage of media planning, execution, and measurement. Catalina has operations in the United States, Costa Rica, Europe, and Japan.

Claritas

Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.

Comscore

Comscore partners with companies to plan, transact and evaluate media across platforms. With a data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, their solution allows media buyers and sellers to quantify multiscreen behavior and make stronger business decisions. A leader in measuring digital and TV audiences and advertising, Comscore is a third-party source for reliable, comprehensive cross-platform measurement. 

Cuebiq

Cuebiq, a mobility intelligence and consumer insights company, empowers businesses to collect actionable insights and better understand the offline consumer journey using its database of accurate, precise U.S. location data. Their data-neutral ecosystem and intelligence platform, Cuebiq Workbench, provides offline location analytics, real-time campaign optimization, and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting.

Data Axle

Data Axle provides data, data-driven marketing, and real-time business intelligence solutions to enterprises, small businesses, nonprofits, and political organizations. The company’s solutions enable clients to acquire and retain customers and enhance user experiences through proprietary business and consumer data; artificial intelligence/machine learning models; innovative software applications; and professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services.

DataLab

DataLab USA is a nationally recognized data and analytics-based addressable marketing consultancy. Leveraging a unique, fully linked, and installed set of national and niche 3rd party data sources, both FCRA and demographic, DataLab optimizes campaigns for relevance, value, and accuracy, helping clients identify and reach relevant prospects across all distribution channels. The advantages of this fully integrated solution also drive their CRM solutions, allowing clients to both retain and expand relationships with their most valuable customers. In combining its underlying assets with cutting edge technical knowledge, speed to market, and an intrinsic understanding of marketing to consumers and businesses, DataLab delivers innovative, customized, and cost-effective solutions for direct marketers. A hallmark of a comprehensive DataLab program is measured results, and the perpetual mindset is that success is mutual. DataLab offers a complete range of dynamic services to help marketing executives identify, monitor, and manage all aspects of their marketing programs.

Dataline

Dataline uses their large, multi-dimensional consumer and business databases to provide quality marketing information, digital audiences, custom modeling, and analytic services. Their clients include major publishers, large financial institutions, major insurers, non-profit organizations, and well-known catalogers. They help companies improve customer interactions using their data mining technology and an analytical approach,  optimizing their database to provide clients with highly targeted prospects and showing them how to unlock their customer engagement potential.

DISH Network

DISH Network Corporation provides television entertainment and technology with its satellite DISH TV and streaming Sling TV services. In 2020, the company became a nationwide U.S. wireless carrier through their acquisition of Boost Mobile. They continue to innovate in wireless, building the nation’s first virtualized, O-RAN 5G broadband network.

Dynata

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.

Epsilon

Epsilon is focused on outcome-based marketing. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, they help marketers anticipate, activate, and deliver measurable business outcomes. Powered by CORE ID®, their identity management platform, Epsilon’s data and technology is rooted in privacy and underpinned by powerful artificial intelligence. With experience in personalization and performance working with top brands, agencies, and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty, and email programs.

Equifax

Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Their blend of differentiated data, analytics, and cloud technology drives insights to power stronger decisions. Headquartered in Atlanta and supported by employees worldwide, Equifax operates or has investments in North America, Central and South America, Europe, and the Asia Pacific region.

Experian

Experian empower consumers and clients to manage their data with more confidence. They help individuals take financial control and access financial services; businesses make smarter decisions and thrive; lenders lend more responsibly; and organizations prevent identity fraud and crime. The company has employees around the globe; they’re listed on the London Stock Exchange and are a member of the FTSE 100 Index.

Fanatics

Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFTs, and online gambling and iGaming.

Fluent

Fluent, Inc. is a performance marketing company focused on creating meaningful connections between consumers and brands. Leveraging their proprietary first-party data asset of opt-in consumer profiles, Fluent, Inc. drives growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.

Fyllo

Fyllo is on a mission to accelerate the economies of tomorrow. Fyllo’s marketing and regulatory solutions provide the tools, data and integrations needed to drive new growth with speed and scale. Powered by the largest ecosystem of cannabis and CBD purchase data and an industry-leading regulatory database, Fyllo’s marketing and regulatory solutions are used by Fortune 500 companies and emerging brands to stay competitive and compliant.

i360

i360 has an extensive database of U.S. voter and consumer audiences across an extremely unique electorate. Their dataset contains a combination of hard data points and predictive modeling of nearly every 18+ American. They incorporate extensive voter and political identification, coalition and membership information collected by way of in-person, phone and online surveys, as well as lifestyle and consumer data collected from multiple top-tier providers. The data is further enhanced by a suite of predictive models, filling in gaps and helping build the most complete profile for every individual possible.

IHS Markit Polk

IHS Markit provides critical information, analytics, and solutions for industries and markets that drive economies worldwide. They deliver next-generation information, analytics, and solutions to customers in business, finance, and government, improving operational efficiencies and providing insights that lead to well-informed, confident decisions. Headquartered in London, IHS Markit’s business and government customers are part of the Fortune Global 500 and some of the world’s leading financial institutions.

InMarket NinthDecimal

Since 2010, InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket, which has raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing. InMarket acquired NinthDecimal in September, 2020.

Ipsos

Ipsos is a global market research company. Their research professionals, analysts, and scientists provide customers with understanding and insights into the actions, opinions, and motivations of consumers, patients, customers, employees, and more. The company’s solutions are based on primary data taken from their surveys, social media monitoring, and qualitative or observational techniques.

IRi

IRi is a provider of big data, predictive analytics, and forward-looking insights that help consumer packaged goods, over-the counter health care organizations, retailers, financial services, and media companies grow. With a repository of purchased, media, social, causal, and loyalty data integrated into an on-demand, cloud-based technology platform, IRi helps clients around the world remain relevant, capture market share, connect with consumers, collaborate with key constituents, and deliver market-leading growth.

L2

L2 delivers trusted voter, consumer, and modeled data to political professionals, public relations specialists, and government agencies. The contact data L2 provides from their up-to-date database of U.S. adults to U.S congressional offices and state officials includes all available constituent cells, landlines, emails, etc.

MRI-Simmons

MRI-Simmons provides advertisers, agencies, and media companies insights into the “why” behind consumer behavior. The company’s flagship product (MRI-Simmons USA) offers a multi-media study of Americans and is often considered the industry standard for magazine audience ratings. MRI-Simmons USA measures real people, chosen at random to represent the U.S. population, ensuring stability of insights and providing a highly accurate view of the American consumer. 

NCR

NCR Corporation is a leading software- and services-led enterprise provider in the financial, retail, and hospitality industries. Headquartered in Atlanta, Georgia, they have employees around the globe.

NCSolutions

NCSolutions delivers insights based on buyer behavior, connecting brands with buyers faster, more efficiently, and with better results. Their approach enables brands to achieve continuous optimization everywhere their ads appear. Built on scientific rigor, leading-edge technology, and unrivaled data resources, their purchase-based audience targeting and sales measurement solutions help drive significant incremental sales for customers.

Neustar

Neustar is an information services, technology, and identity resolution company. They provide data and technology to enable trusted connections between companies and people. Neustar offers solutions in marketing, risk, communications, and security that responsibly connect continuously corroborated data on people, devices, and locations.

PlaceIQ

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.

Prosper

Prosper’s online marketplace lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Through Prosper’s personal loan marketplace, borrowers access affordable fixed-rate, fixed-term personal loans, and investors can earn solid returns via a data-driven underwriting model. Through its digital HELOC platform, Prosper improves the process of applying for and securing a home equity line of credit, while simplifying consumer finance and advancing financial well-being.

ShareThis

ShareThis, powered by consumer behavior on millions of global domains, observes real-time actions from people on digital destinations, synthesizing social share, interest, and intent data. The company explores user-level behavioral data to better understand, expand, and validate consumer behavior for targeting and analytics. Privately held, ShareThis is based in Palo Alto, CA.

Speedeon

Speedeon is a team of marketers, strategists, data scientists, and information technologists working together to solve clients’ marketing problems. Based in Cleveland, Ohio, clients range from emerging startups looking to scale customer acquisition to established Fortune 500 brands looking for unique audiences and data to complement existing marketing strategies.

StatSocial

StatSocial helps marketers, planners, and media sellers reach the right audiences for their brands. Using the company’s patented Identity Graph, marketers can merge an individual’s interactions across major social and community platforms into a single profile identity. With StatSocial’s taxonomy of pre-built audiences, marketers can generate audiences based on interests, passions, brand affinities, and more. Additionally, companies can create custom audiences using data from audience engagement across influencers and earned media pages.

Swoop

Swoop empowers leading pharmaceutical brands to better educate patients about disease and available therapies, enabling patients to become active participants in their treatments. Swoop’s HIPAA-certified and NAI-accredited activation system has uncovered unique target audiences for precisely activating patient populations and healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning, and evolutionary computation along with real-world data of de-identified patients and anonymized social determinants of health signals, Swoop’s segments lead to optimal conversion and drive pharmaceutical brand awareness.

TargetSmart

TargetSmart provides political data that allows campaigns and organizations to communicate with large audiences through personalized outreach. Their politically focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.

TransUnion

TransUnion is a global information and insights company that delivers a comprehensive picture of individuals that more truthfully represents them in the marketplace. The company provides solutions that help create economic opportunity, strong experiences, and personal empowerment for individuals.

Tunnl

Tunnl is a data intelligence firm powering brand, purpose-driven, and issue advocacy efforts. We identify, create, and connect you with the audiences that matter most. As more consumers turn to brands to solve social issues in the world around them, the expectation and responsibility placed on corporations continues to increase. We provide deeper, richer data through an easily integrated platform to get you the precise results you need to take action.

Veeva Crossix

Veeva is a global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves customers ranging from global pharmaceutical companies to emerging biotech organizations. Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.