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Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV

Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables marketers to demonstrate the ROI of their marketing tactics and improve performance from campaign to campaign. However, fragmentation, operational complexity, and a lack of data standards has long hindered the growth of this impactful medium. In this webinar for VAB’s Attribution & Outcomes Week, Jamie Power, Chief Data Officer and COO of Advanced TV, Cadent, will explain the tremendous opportunity addressable TV presents for buyers, and the steps the industry needs to take in order for us to realize its full potential.

Fireside Chat Replay: Citi’s Mike Venables and Cadent’s Jim Tricarico  

Earlier this week, Cadent President of Sales and CRO, Jim Tricarico led a fireside chat with Mike Venables, Managing Director, Head of Media at Citi for the Brand Innovators’ Fall 2021 Media Buying Summit. Their discussion centered on the state of media buying in today’s changing media landscape, how Citi stands out from the pack in a competitive financial services marketplace, and the importance of building a strategic data mix. Mike and Jim also touched on how diversity, equity, and inclusion remain at the forefront of Citi’s business model, as well Mike’s experiences moving from the agency world to in-house. 

Watch the full conversation below.