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This past March, the world’s top brand marketers came together at SXSW in Austin, Texas to discuss their most pressing issues and latest successes. Lindsay Teague, SVP, Advanced TV Sales and Solutions sat down with Alicia Criner, Global Head of Digital and Media at Galderma for “Redefining Customer Engagement and Brand Equity,” at the Brand Innovators Leadership in Brand Marketing Summit @ SXSW. Alicia offered her perspective on building customer loyalty, reaching new customers, and investing in tentpoles like NYFW and the Super Bowl.  

Watch a video of the session on demand now: