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Affinity Solutions delivers purchase-based insights and marketing solutions, providing visibility to consumer marketers on the purchase behavior of their customers and prospects outside their businesses, table stakes in today’s consumer economy. Affinity also provides purchase-based audiences, measurement, and optimization designed to dramatically improve marketing productivity, enhance customer experience, and help businesses retain and grow their market share. Affinity’s Purchase-Based Media Scoring media commerce solution uses purchase signals from over 100 million US credit and debit cards received daily from over 3,000 financial institutions to score the presence of buyers and level of spend for video, TV and digital media properties and audiences, across a range of advertiser categories.

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