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Affinity Solutions

Affinity Solutions is a leading Consumer Purchase Data Platform. They provide comprehensive purchase insights and media measurement via exclusive, fully permissioned real-time, consumer purchase data, integrated with key ecosystem partners. This allows for seamless, privacy-centric, data access at scale. Affinity powers solutions for marketers by providing real-time demand signals and insights on consumer spend which drive high-value decisions that lead to better business outcomes.

Our Consumer Purchase Audiences originate from trusted purchase data, providing a critical and complementary element to Cadent Aperture Platform's robust audience activation and deployment capabilities. Combined, we provide marketers a competitive edge by delivering messages to the right consumers across any channel and device to improve media performance and accountability."

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions

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