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Fluent is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging their proprietary first-party data asset of opted-in consumer profiles, Fluent drives intelligent growth strategies that deliver superior outcomes.

Given the exponential rise in connected TV viewership and an estimated 1.9 billion subscription OTT service users worldwide, we’re proud to partner with Cadent to make our declared and permissioned data easily accessible to advertisers for their advanced TV marketing initiatives. Most notably, our health and wellness audience segments will help to drive innovation among pharmaceutical advertisers as they begin to leverage this emerging channel.”

Brian Hogan, EVP and GM, Data Solutions, Fluent

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