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Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Powered by Aperture Viewer Graph and purpose-built for TV screens & devices, our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

As TV becomes more data-driven, marketers need privacy-compliant solutions that can bridge all of these disparate screens across devices. As we continue our work to unite these audiences, we are confident that our data partnerships will help advertisers reach high-intent audiences in a scalable, efficient, and privacy-safe way that the future of advanced TV advertising promises.”

Mari Tangredi, SVP and GM, Audience Solutions at Cadent

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