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Black History Month at Cadent: DiShawn Vance

February is Black History Month – a time dedicated to celebrating, recognizing, and remembering the achievements of the Black community in America. According to the Association for the Study of African American Life and History, this year’s theme, “Black Health and Wellness,” was selected because it “acknowledges the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways of knowing (e.g., birth workers, doulas, midwives, naturopaths, herbalists, etc.) throughout the African Diaspora.”  

This Black History Month is especially significant because it marks the first in which Cadent has the Black Employees Network to lead the way in planning and organizing events to commemorate the heritage of Black Americans. As a part of our celebrations, we spoke with some of our Black colleagues to learn more about who they are, their experiences in and out of the workplace, and what Black History Month means to them. 

DiShawn Vance, Broadcast Operations Specialist, has worked at Cadent for less than a year and has already made a major impact! As one of the co-leaders of Cadent’s Black Employees Network (BEN), DiShawn has helped coordinate several company-wide events including a Virtual Open Mic Night and Soul Food luncheon.  

To learn more about DiShawn, check out our Q&A below.     

The following interview has been lightly edited and condensed. 

Tell us about your role:  

As a Broadcast Operations Specialist, it is my job to analyze the commercials that ran for an account and ensure they ran properly. 

What’s your favorite thing to do when you’re not at work? 

My favorite thing to do when not at work is thrifting for clothes and bags or watching movies and shows with dark humor. 

Are there any mentors or experiences that shaped your career? 

There has been a slew of people in my life who helped me understand what it is that I want to do and how to get there. Most important among those people is my mother. She’s only had a couple of career changes in her life but in the last five years, she has started three businesses, finding ways to pursue her passions. She created a non-profit, made her own candles, and became a certified yoga instructor. She has been featured in television shows, newspapers, and radio. All this to say that she showed me you should go for whatever you are passionate about. Many people get comfortable being in one position and then find themselves in a rut. I was shy about applying to places like Cadent because I thought, “what if I’m not good enough?” My mother taught me to just be myself, do what I love, and the rest would fall into place. I am still learning and growing, but powerful people like herself have helped me see that I can only go up from here. 

What does Black History Month mean to you and how are you planning to celebrate this year? 

Black History Month means Black people are here to take up space. Black people are often overlooked when it comes to jobs, sparking ideas, and inventing new products, so it’s important for others to see that we are creative, intelligent, fun-loving thinkers. I feel like BHM gives us an opportunity to remind everyone of our impact on society and culture. My plans to celebrate involve helping lead Cadent’s Black Employee Network (BEN), an employee resource group (ERG). Outside of Cadent, I’ve used this time to brush up on some facts that I may have forgotten over the years. I will finally be watching ‘When They See Us’ – the true story based on five Black teenagers falsely accused of a vicious attack in New York City. I haven’t yet watched it because I knew it would stick with me emotionally, but their story is real and horrific things like what they experience are still happening today. I’ll also be taking the time to read, watch and listen to some of the suggestions that my peers have sent me for music, books, podcasts, etc. Ultimately, I want to make sure that BHM continues and doesn’t ‘end’ when the shortest month of the year ends.  

Do you have any favorite movies, books, art, or music made by Black creators?  

A couple of my favorite movies are Love Jones, directed by Theodore Witcher, and The Wood, directed by Rick Famuyiwa – I am a sucker for a good love story. Musically, I love SZA. She is my favorite artist and I’ve been listening to her for more than seven years. I love and relate so closely to all the things she sings about. As far as art goes, I’ll always love Jean-Michel Basquiat. However, some of the most amazing pieces I’ve seen recently come from Black creators on Instagram. It’s incredible when you can see and feel the emotion – and hard work! – put into a piece of art. I stumbled on a post from @thegrnwood of a man illuminated by the night sky and thought it’s beautiful when something so simple can make you experience different feelings or ideas. 

This year, ASALH’s Black History Month theme is “Black Health and Wellness.” Can you tell us what “Black Health and Wellness” mean to you? 

I love this theme because for so many years, in the Black community, therapy has been looked down – as something meant for ‘crazy’ people. In actuality, wellness means so many different things. I can go on and on about it, but some key things I want to point out are, first: representation is important. Black doctors, therapists, interns, should all be within reach. Children should feel empowered to dream big, our elders should feel comfortable sharing personal experiences about their health and bodies. Everyone deserves to be heard and understood when they need it most. Secondly, self-love can make or break your day. A sour interaction can make you feel like a dark cloud is hanging over your head, but if you spend time doing one of your favorite things, or reflecting, or just getting some sunshine – it can make all the difference.  

What do you feel helps to foster a culture of inclusion? How have you seen those behaviors and practices successfully put into action? 

It begins with a willingness to listen and learn about cultures and life experiences that aren’t your own. I also believe that there must be a friendly invitation. It’s simple, but for people to say, “Everyone is welcome,” or, “I think this meeting would be better if you were a part of it,” makes a difference. Overall, friendliness and genuine interest can go a long way.  

I think when people know what they’re getting themselves into, it’s less frightening for them. When someone doesn’t understand something, it becomes intimidating. For example, when we say we’re having an interest meeting for the Black Employee Network, it can sound like this is a meeting for only Black employees and others may not feel comfortable attending. We made sure to let people know this is a group designed to be a safe space for Black employees, but we want to share our culture with you, we want to build allyship within the company, and we want others to know this is a peaceful place for everyone to gather and learn something new. Sharing the full scope of our goals is why we could have such an amazing turnout as we did for the Open Mic.  

If you could have dinner with any important Black-figure – a civil rights pioneer, politician, musician, artist, author, activist, etc. – living or dead, who would it be and why?  

This is a hard question for me because of the saying, “never meet your heroes” – I once met an artist I liked in person, and let’s just say, I wish I hadn’t. But, if I did pick someone, it would be Teyana Taylor, the model, actress, director, and dancer. I think dinner would be too formal and I’d be too shy to ask any hard-hitting questions, so instead, I’d want to have brunch at her Atlanta home. I feel as though it would be easier to build a connection in a more comfortable setting. In talking with her, I’d want to hear about her experience, chasing her dreams and defying norms, all while staying true to herself. Also, I’d like to learn how she knows when it’s time to take a break! As Black people, we often try so hard to prove ourselves to others that we need to realize that it’s okay to slow down sometimes.  

What has been your proudest moment at Cadent? 

My proudest moment at Cadent was being able to share some of my poetry for our Open Mic. Almost one hundred people joined over Zoom, so it was an amazing experience to allow my colleagues to see a very different, vulnerable side of me – while also educating, entertaining, and simply expressing myself. I’m so happy to be part of a company that is open to listening and sharing with one another. 

What advice would you give to a younger colleague or a younger version of yourself? 

To a younger version of myself, I would say that there is no need to dilute your personality or who you truly are just to fit in. That there is a way to be professional and not lose who you are in the process. It’s also important to go for the opportunities you deserve. It’s not enough to dream about being successful – you must be willing to go out and take risks. The people that we celebrate during BHM are those that carried this advice with them. 

Learn more about life at Cadent and see available roles on our Careers page. 

The Addressable TV Guide: What It Is and How It Can Support Your Advertising Goals

Welcome to The Addressable TV Guide! This is part 1 where you will learn what Addressable TV can do for your business and why it should be a part of your media mix. Come back next week for part 2 where we will answer your most frequently asked questions about Addressable TV.  

To catch up on other posts in this series, visit our Addressable TV hub.


Today, Addressable TV commands high consumer attention and is readily available for purchase by advertisers – but it is also widely misunderstood. Across the industry, there are concerns that Addressable TV lacks scale, that there are lingering challenges when it comes to buying Addressable across multiple publishers, or that measurement takes too long to report. In fact, depending on whom you ask, you could get an entirely different definition of what Addressable TV is all together! Combine these misconceptions with an already complex TV landscape and it’s no wonder that Addressable TV has failed to receive the recognition it deserves.  

We’re here to dispel those myths and set the record straight on Addressable TV. 

Defining Addressable TV  

When we think about Addressable TV, we don’t limit our definition to Addressable linear set-top-box (STB). Doing so would minimize the impact and scale of this powerful advertising channel. It would also ignore the value of partnerships that enable buying across the full spectrum of Addressable TV media. Ultimately, to talk about Addressable TV is to talk about all TV media that is addressable – regardless of delivery method. 

As a result, Cadent defines Addressable TV as:  

All Advanced TV media that is addressable, including Addressable linear STB, Addressable VOD, and OTT / CTV. 

Both a buying construct and category of television media, Addressable TV empowers advertisers to efficiently buy TV advertising at scale, reduce waste, and tie TV ad exposure back to real business outcomes. 

Why Addressable TV Matters   

The true power of Addressable TV is that – when executed properly – it allows advertisers to target a precise audience at the household level. 

So, why isn’t everyone including Addressable TV in their media mix? There are several misconceptions about Addressable TV and challenges associated with planning, buying, executing, and measuring Addressable TV campaigns.  

According to a study conducted by Forrester Consulting on behalf of a cross-industry collaboration of leaders in the Addressable TV space, advertisers are hesitant to increase their investment due to a lack of interoperability between technology partners and among MVPDs. There are also concerns regarding the scale of Addressable TV inventory and challenges around measuring across publishers. 

Meet Aperture

Aperture is Cadent’s purpose-built platform designed to meet the needs of the evolving TV advertising landscape. ApertAperture is Cadent’s purpose-built platform designed to meet the needs of the evolving TV advertising landscape. Aperture helps advertisers at every stage of their workflow – identifying targets, finding supply, and analyzing campaigns – allowing you to optimize for the future. From building audiences to cross-screen measurement, Aperture provides you with the tools you need to make the most of your media investment. 

To learn how to make Addressable TV deliver for you, download our new guide.  

  

Celebrating International Day of Women and Girls in Science with Lauren Koslov

Today is the International Day of Women and Girls in Science! Observed annually on February 11th, this day was declared by the UN in 2015 in an effort to “achieve full and equal access to and participation in science for women and girls, and further, achieve gender equality and the empowerment of women and girls.” To celebrate, Cadent reached out to women in our engineering departments, asking about their career journeys and what advice they would give to other women interested in pursuing a role in STEM-related fields.  

Lauren Koslov, a Sr. Frontend Engineer on our IT Engineering team, has followed an unconventional professional journey. Beginning her career in business development after studying economics, Lauren later decided to switch careers and pursue her passion for coding. Since joining Cadent two and a half years ago, she’s continued to carve her own path as an engineer.  

Read our Q&A with Lauren below to learn more about her experiences as a woman in engineering and where she goes to build on her technical knowledge.  

The following conversation has been lightly edited and condensed. 

Tell us about your role – can you describe your average workday?  

As the Sr. Frontend Engineer on the Broadcast team, my day consists of several different tasks. Every day starts out with scrum (scrum is basically a meeting where you discuss what you worked on yesterday, what you will work on today, and if you have any blockers). After that, I spend time working on stories. Stories contain a feature that you code to spec based on acceptance criteria set by Product. I then have office hours to help other frontend engineers on the Broadcast team with anything they need. The rest of the day is pretty up in the air, ranging from meetings with Product and QA to planning and grooming. I also set aside at least one hour per week for online learning to continue to improve and keep up to date with the quickly ever-changing frontend. 

Did you always have a clear vision for your career?  

I have always wanted to be a software engineer, but for several reasons, I decided to go a different route in college. Post-college, and prior to being an engineer, I worked in sales, product, and business development. While I still wish I went straight into engineering, working in other departments allowed me to better understand the vision required in product and to be able to effectively communicate with others from sales. 

Women are still greatly underrepresented in the STEM field. Has being a woman engineer posed any challenges?  

Being a woman engineer has posed challenges and I know I am not alone with stories that I could share. However, my passion for engineering has never wavered. I continuously work to improve my knowledge and skillset, and I’ve learned it is important to find peers, mentors, and a company that share that mentality. 

Are there any resources you have found valuable to building your career? 

I attended a bootcamp (shout out to Flatiron School!) which gave me the skillset and knowledge to become an engineer. That bootcamp was the most valuable resource as I received my first contract role through their network. As a bootcamp grad, it can be difficult to apply for jobs because you lack a CS background. I highly recommend using sites like Codewars to prepare for technical interviews. To improve your knowledge in general, there are a ton of great courses on Udemy. 

What advice do you have for women starting out in a STEM role? 

My biggest piece of advice is to work hard and not give up – imposter syndrome is real. Never be afraid to ask questions, but ask them after you’ve done your research. With that, you’ll either solve your problem or collect enough information to accurately articulate what you know and what you are struggling to understand. 

Learn more about life at Cadent and see available roles on our Careers page. 

Celebrating International Day of Women and Girls in Science with Shubhra Goel

Today is the International Day of Women and Girls in Science! Observed annually on February 11th, this day was declared by the UN in 2015 in an effort to “achieve full and equal access to and participation in science for women and girls, and further, achieve gender equality and the empowerment of women and girls.” To celebrate, Cadent reached out to women in our engineering departments, asking about their career journeys and what advice they would give to other women interested in pursuing a role in STEM-related fields.  

Shubhra Goel, a Lead Software Engineer on our IT Engineering team, has had a deep interest in math and science since she was a child. After immigrating to the U.S. mid-degree, Shubhra ultimately earned her Master of Computer Science. As a software engineer, she finds herself always learning, eager to understand the latest technology or develop new skills.

Read our Q&A with Shubhra below to learn more about her path to software engineering and the ad tech space, as well as her recommendations for others hoping to enter a STEM profession.  

The following conversation has been lightly edited and condensed. 

Tell us about your role – can you describe your average workday? 

My role is Lead Software Engineer. This means that I focus on managing several software projects, collaborating with my team and across teams to provide technical solutions. For me, an average workday involves discussions with product owners, understanding the business, and providing architectural solutions. A good amount of my time is spent on technical discussions and development, which involves coding. I work with a team that includes Product, QA, developers, and managers. Our joint goal is to plan the project, set the deliverables, and deliver quality solutions on time. As a member of a very technical field, I need to continuously learn new technologies, implement them, and guide my team in utilizing them. 

Did you always have a clear vision for your career? 

Yes and no. I was always certain that I’d pursue a career in a STEM field, but my specific focus has changed over time. At a young age, I challenged myself by taking subjects that were traditionally considered difficult for girls. I made the deliberate decision to pursue STEM education in high school, and later I chose to focus on Physics for my Master’s degree. I was inspired by my father, who is a teacher, and started teaching Master’s level courses at the university. When I came to the USA, my visa status-imposed restrictions on my ability to continue that path, so I earned my Master of Computer Science and started my new career as a Software Developer. 

Women are still greatly underrepresented in the STEM field. Has being a woman engineer posed any challenges? 

Yes, it has definitely posed challenges from time to time. There is still an underlying perception in society, even in this day and age, that women are more sensitive and emotional than men and consequently women cannot be as aggressive and analytical as men. Over the years, however, I have learned that the challenges women face are directly related to the corporate culture of the company in which they work, which starts at the top of the leadership chain and trickles down. I strongly believe that the company culture, values, and leadership matter most when creating a healthy environment for everyone. Being a part of Cadent, I feel like I have great support from both leadership and coworkers. I always feel that people listen to me as a human being and don’t judge me as a woman. 

Are there any resources you have found valuable to building your career? 

Education and constant family support are my biggest resources. My parents always emphasized education, and I have the unconditional support of my husband and kids in my continued education and career choices. Mentoring is another valuable resource for me, and the support of my peers and friends continues to inspire and motivate me. 

What advice do you have for women starting out in a STEM role? 

The first thing that I would say is to stop focusing on gender and think of yourself only as a STEM professional, surrounded by other STEM peers. Act professionally, believe in your abilities, and don’t be afraid to speak up. Accept challenges and then follow through in facing and overcoming them. I constantly remind myself that gender does not define my skills, my thought process, and my values, and I will not give up learning and contributing, and exceeding expectations. 

Learn more about life at Cadent and see available roles on our Careers page. 

Black History Month at Cadent: Shomar Lowe

February is Black History Month – a time dedicated to celebrating, recognizing, and remembering the achievements of the Black community in America. According to the Association for the Study of African American Life and History, this year’s theme, “Black Health and Wellness,” was selected because it “acknowledges the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways of knowing (e.g., birth workers, doulas, midwives, naturopaths, herbalists, etc.) throughout the African Diaspora.” 

This Black History Month is especially significant because it marks the first in which Cadent has the Black Employees Network to lead the way in planning and organizing events to commemorate the heritage of Black Americans. As a part of our celebrations, we spoke with some of our Black colleagues to learn more about who they are, their experiences in and out of the workplace, and what Black History Month means to them. 

Shomar Lowe, Linear Sales Planner, has been with Cadent for nearly three years, helping our Planning team develop efficient media plans for their cable and broadcast TV activations. An athlete and avid sports fan, when he’s not at work, you can often find him watching one of his favorite teams.  

To learn more about Shomar, check out our Q&A below.    

The following interview has been lightly edited and condensed. 

Tell us about your role 

I’m a Linear Sales Planner based out of the New York office. As a sales planner, I help build media plans to match our client’s requests – whether it’s based on CPM/CPP ratings, impressions goals, or both. I also coordinate with the Inventory team to ensure campaigns are delivering as planned.  

What’s your favorite thing to do when you’re not at work?  

I like sports, so depending on the time of year, you’ll find me watching the Knicks, Arsenal and Paris Saint-Germain, or the New York Giants. I also enjoy exploring new breweries, collecting vinyl records and sneakers, and checking out new music. 

Are there any mentors or experiences that shaped your career?  

Two people: one of my good friends from college and an account executive at my previous job. They each helped me learn how to navigate the sales industry, especially as a Black employee. Both taught me skills so that I could be successful in my role today as well as future roles.  

What does Black History Month mean to you and how are you planning to celebrate this year? 

This month is meant to highlight some of the greatness that Black people have contributed to society – everything from clothes to art, to social awareness. I will look to continue patronizing Black-owned businesses and increase my awareness of contemporary Black artists. 

Do you have any favorite movies, books, art, or music made by Black creators?  

There are many, but here are just a few:  

Books: Steve Biko’s I Write What I Like, Huey P. Newton’s Revolutionary Suicide, and Kobe Bryant’s The Mamba Mentality.  

Music: J Dilla’s Donuts, Nas’ Illmatic, Jay-Z’s Reasonable Doubt, Isaac Hayes’s Black Moses, Robert Glasper’s In My Element, and Michael Jackson’s Off the Wall.  

Art: Jean-Michel Basquiat’s Untitiled (Boxer), Kehinde Wiley’s Portrait of Barack Obama, and Anthony Akinbola’s Camouflage #005.  

Movies: Spike Lee’s Malcolm X and Do the Right Thing, Boots Riley’s Sorry to Bother You, and John Singleton’s Boyz n the Hood

This year, ASALH’s Black History Month theme is “Black Health and Wellness.” Can you tell us what “Black Health and Wellness” means to you?  

Take care of yourself in all aspects – mind, body, and soul. Keeping yourself organized, eating well and exercising, making time for friends and family, and indulging in hobbies or interests are each a part of your wellness. 

What do you feel helps to foster a culture of inclusion? How have you seen those behaviors and practices successfully put into action?  

It’s important to be open to everyone’s differences and show those differences, from C-level executives to entry-level employees. This is successfully put into action when collaboration is used to celebrate culture – no matter how big or small the group – allowing their voice to be heard and acknowledged in an authentic way, rather than using an idea of what it “should be” to move forward. 

If you could have dinner with any important Black figure – a civil rights pioneer, politician, musician, artist, author, activist, etc. – living or dead, who would it be and why?  

There are two people that come to mind. The first is Huey P. Newton, as it would be interesting to learn about how he focused on the formation and growth of the Black Panther Party, as well as working on its other programs, such as medical clinics and free food for kids. I would also ask if or how he sees remnants of the Party in any of today’s sociopolitical organizations. 

The second would be J Dilla, because it would be interesting to learn about how he was able to bring his ideas to life with – seemingly – such ease, and how he was able to stay motivated and focused, especially during the time of his declining health. 

What has been your proudest moment at Cadent?  

It has to be when I was recognized for my efforts with a Crushing It at Cadent award last summer! 

What advice would you give to a younger colleague or a younger version of yourself?  

Get a mentor and learn the ropes, apply yourself 100% to whatever you are doing – no matter how insignificant it may seem, and always have an opinion. 

Learn more about life at Cadent and see available roles on our Careers page.