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Epsilon

Epsilon enables outcome-based marketing that’s built on proof. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, an accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs.

Our partnership with Cadent enables the seamless use of Epsilon data that elevates both campaign planning and execution on behalf of our shared clients. They continue to be a trusted partner and collaborator, creating efficiencies and greater access to quality data in the advanced TV marketplace."

Gillian MacPherson, VP of Product Management, Epsilon

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