Data Partners

MRI-Simmons provides advertisers, agencies, and media companies insights into the “why” behind consumer behavior. The company’s flagship product (MRI-Simmons USA) offers a multi-media study of Americans and is often considered the industry standard for magazine audience ratings. MRI-Simmons USA measures real people, chosen at random to represent the U.S. population, ensuring stability of insights and providing a highly accurate view of the American consumer. 

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