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Cadent Aperture Viewer Graph Continues to Scale, Delivering Unprecedented TV Audience Insights at Market-Leading Speed


The solution is one of the industry’s quickest to onboard data, averaging under 15 minutes to onboard and match

NEW YORK, March 30, 2022 — Cadent, the largest independent platform for advanced TV advertising, announced today that Aperture Viewer Graph, its patented technology for bridging connected devices and households, continued to grow its coverage during Q1 2022. Purpose-built for the dynamic world of TV advertising, Aperture Viewer Graph supports precision audience targeting, deep audience insights, and transparent measurement and attribution solutions.

Aperture Viewer Graph delivers over a 90% average match rate for audience segments and houses over four billion match keys across zip codes, emails, IP addresses, and more. Using these high match rates against one or more keys at once, publishers can activate their first-party subscriber data for audience targeting, allowing them to monetize their inventory more effectively. Aperture Viewer Graph is one of the industry’s quickest to securely onboard first-party data, averaging just under 15 minutes to onboard and match a file.

“Our onboarding speed and time-to-audience insights truly set us apart from our competitors who can take days or even up to a week to onboard and match new information,” said Eoin Townsend, Chief Product Officer at Cadent. “As the graph continues to gain momentum in the ecosystem, it will unlock even greater value from TV campaigns by helping advertisers unify disparate audiences and get a more complete picture of how to best target households. Less than a year after launching the full Aperture platform, we’ve proven that Aperture Viewer Graph provides the scale and automation necessary to accelerate the data-driven TV marketplace.”

As the TV landscape becomes more fragmented and complex, connecting audiences across multiple screens and devices is an increasingly difficult challenge for advertisers spending on the medium. The privacy-compliant Aperture Viewer Graph provides the foundational technology for unifying audiences across the TV ecosystem and empowers advertisers to precisely target their specific high-value audiences as well as to measure results in terms of business outcomes using any third-party partner of choice.

Over the past six months, the total number of segments deployed to strategic partners has scaled to over 3,300 audiences, with more than 2,400 segments being activated. In that same time, the total number of integrated deployment partners has reached over 30.

Since November 2020, Cadent has expanded its partnership with Catalina, a leading shopper intelligence and omni-channel media provider. Together, Cadent Aperture Viewer Graph and Catalina’s highly scaled purchase-based audience segments powered by unique real-time purchase data, industry-leading panel data, lifestyle and ingredient preferences, and shopping behavior insights on virtually all U.S. households, enable advertisers to reach more precise audiences across screens and measure direct sales impact on in-store sales lift from exposed homes.

Aperture Viewer Graph underpins the entire Aperture Platform, the company’s end-to-end advanced TV platform, which has also achieved momentum since launching in July 2021. Aperture Audience Data Marketplace has integrated 70,000 segments from 35+ data partners including Acxiom, Epsilon, and Neustar. Most recently, Cadent added over 1000 Data Axle audience segments to the platform.

“Catalina’s high-quality audience segments have long been trusted by the largest brands across the CPG and retail verticals,” said Brian Dunphy, SVP Strategic Partnerships at Catalina. “We have been really pleased with the sales lift results our brand and agency partners have experienced by leveraging our precision shopper audiences through Aperture for TV campaigns. Our partnership with Cadent demonstrates the positive impact CPG TV advertisers experience with precision targeting versus traditional household demographic targeting.”

To learn more about how Cadent Aperture Viewer Graph can help bridge the gap between linear and next-generation television, please visit https://cadent.tv/platform/.

About Cadent 
Cadent powers the evolution of TV brand advertising. Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast, and OTT, Cadent’s technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit www.cadent.tv or follow @CadentTV.

The Addressable TV Guide: Brand Success Stories

Welcome to The Addressable TV Guide! This is part 5 where we take a closer look at a real-life example of an Addressable TV campaign.  

To catch up on the previous posts in this series, visit our Addressable TV hub. 


Addressable TV has the power to make a major impact. As we explored in other posts in The Addressable TV Guide series, it offers the reach of linear with the precision of data-driven targeting, the ability to leverage both first-party customer data and third-party audience segments, and unparalleled measurement solutions to determine the return on ad spend (ROAS) of your campaigns.  

So, with all these reasons to try Addressable TV, what more could you need? Well, real-life examples speak for themselves. Addressable TV can help drive business outcomes for many verticals, from auto to QSR. However, it’s worth mentioning that 2022 is expected to be the year of going big with vacations, with more than two-thirds of Americans – a whopping 68% – planning to splurge on travel and seek out international destinations.  

With that in mind, let’s explore what makes Addressable TV an essential advertising channel for your upcoming travel and tourism campaigns. 

Why Hospitality and Addressable TV are the Perfect Pair 

A major hotel brand chose to use Aperture for a recent Addressable TV advertising campaign. The brand’s primary KPI was to increase bookings among rewards members. Their agency of record developed a campaign for Addressable Linear STB on Aperture, leveraging the brand’s first-party data on existing rewards members and other guests who stayed in their locations in the past year.  

After the campaign ended, sales impact was measured within the 30-day post-campaign attribution window through Aperture platform’s third-party measurement partner, Experian.  

The Proof is in the Pudding 

Results of the hotel brand’s Addressable TV advertising campaign demonstrated:  

  • 10% lift in overall booking confirmations 
  • 14% lift in hotel website visitation  
  • 13% lift in rewards page visitation  
  • 82% of confirmation page conversations from unique households 

Now that you have a greater understanding of Addressable TV, it’s time to put your knowledge to the test. And the best way to know the true worth of something is to use it yourself.  

If you’re ready to get started with your next Addressable TV campaign, get in touch with our sales team today. 

To read another Aperture success story and learn more about Addressable TV, download our new guide. 

Women at Cadent: Sofia Poonawala, Senior UX Designer

March is Women’s History Month – a time to celebrate women’s contributions and achievements across different careers and spheres of life.  

Now more than ever, women are forging paths in a variety of once male-dominated fields, including ad tech. These trailblazers are sparking conversations around critical issues to the empowerment of women at work, including opening doors and access for women early in their careers so they can progress to C-suite, supporting women to choose and stay with STEM careers, and helping women achieve a work-life balance. 

This month at Cadent, we’re profiling women who are leaders in their departments, asking about their career journeys, the importance of Women’s History Month, and what advice they would give to women entering the workforce.  


For over two years, Sofia Poonawala has been a dedicated member of Cadent’s user experience team as a Senior UX Designer. After graduating from McGill University with a degree in Environmental Science & Politics, Sofia explored a career in the financial services sector. Realizing her passion for design, Sofia decided to take a General Assembly course in user experience, followed by a continuing education program at the School of Visual Arts. From there, Sofia began her career as a UX designer, ultimately making her way to Cadent! When she’s not at work, you can find Sofia exploring the city or finding new recipes to test with her Instant Pot.  

To learn more about Sofia, check out our Q&A below.     

The following interview has been lightly edited and condensed. 

Tell us about your role. 

As a designer, my job is to understand our users and figure out how to make their lives better. At Cadent, I work with the Addressable TV and DSP teams to make our products easier to use. I’m also working on our design system, which unifies all our products. 

Where can we find you when you’re not at work? 

You can find me trying new recipes in my Instant Pot (ideally, anything with sundried tomatoes or sumac), meeting up with friends for lavender lattes, propagating plants, or scoping out a used bookstore. 

What does Women’s History Month mean to you? 

I think Women’s History Month is significant because like other celebrated days and months, it is the first step. It’s great to celebrate, but it’s even better to take action around advancing equality – for not just women, but all genders, races, ethnicities, and sexual orientations. 

UN Women does a great job of listing some of the things that contribute to an equal work culture like unified parental leave policies (that offer paid leave to both parents) and work reintegration programs. Both are important ways organizations can level the playing field for women. 

When I think of Women’s History Month, I am reminded of this quote from Audre Lord, “I am not free while any woman is unfree, even when her shackles are very different from my own.” 

Are there any resources you have found valuable while building your career? 

Ladies Get Paid, a free Slack channel, has been enormously helpful! I’ve also enjoyed the Hue Slack channel and Tech Ladies group. 

What advice do you have for women starting out in a STEM role? 

It’s okay to not know everything and to ask questions. It’s okay to say no, that you don’t have the bandwidth for something – I still struggle with this sometimes. Community is very important, so find people who are willing to chat and mentor you. This can be through Slack groups, co-workers – ask around! I’m so grateful for all the women who went out for coffee with me and shared resources when I was just starting out.  

Learn more about life at Cadent and see available roles on our Careers page. 

The Addressable TV Guide: Proving Your ROAS

Welcome to The Addressable TV Guide! This is part 4 where we explore the comprehensive measurement solutions now available for Addressable TV campaigns. Come back next week for part 5 when we will share customer success stories.  

To catch up on other posts in this series, visit our Addressable TV hub. 


With the ubiquity of digital advertising, brands have come to expect that their campaigns will clearly demonstrate return on ad spend (ROAS). A simple formula of revenue attributable to ads divided by the cost of ads can show whether a digital campaign was successful; however, TV advertising long suffered from existing within a “black box,” operating with little visibility into direct results achieved. Today’s data-driven advertising flipped this TV ROAS paradigm on its head.  

As we discussed earlier in the series, Addressable TV enables advertisers to measure a variety of business outcomes including sales lift, web traffic, foot traffic, and brand health. Advertisers can now determine the effectiveness of their TV campaigns, drawing a line between the TV ad to customer preferences and behaviors from top-of-the-funnel metrics, like brand awareness, to bottom-of-the-funnel metrics, like in-store purchases.  

Before you launch an Addressable TV campaign, find out what you need to know to set campaign objectives and how to measure your results.  

Setting Your Campaign Objective 

When building your Addressable TV campaign, audience-based targeting solutions allow you to leverage behavioral, purchase, intent, and other data sources. As a result, Addressable TV offers the best of both worlds – the reach of linear with the ability to measure success in terms of business outcomes, such as conversion, acquisition, and revenue. So, how do you select your campaign objective? Here are 5 questions you should consider:  

  • Is your goal to boost awareness of an already well-known brand?  
  • Are you launching a new product where success is measured by units sold?  
  • Does your product or service illicit a direct response – e.g., call this number or visit this website? 
  • Does your brand fall within a highly competitive or saturated marketplace?  
  • Is your ad part of a brand refresh or complete rebranding?  

Closed-Loop Measurement Solutions  

As you implement a measurement solution for Addressable TV, it is important to understand the differences between types of measurement studies. Closed-loop measurement methodologies are used to determine the lift in the desired action by the exposed group (consumers who were shown the ad) versus the control group (consumers who did not see the ad).  

Through Aperture Dashboard, users gain access to deterministic attribution reporting for KPIs including sales lift, brand health, web traffic, and foot traffic metrics. With more robust reporting, agencies can easily demonstrate accountability to brand clients while providing valuable insights for future campaigns.   

To learn more about measurement solutions for Addressable TV, download our new guide.  

Why Household Level Purchase Behavior is Important for TV Campaigns

Guest Author: Matt Frattaroli, VP of Digital Platform and Agency Partnerships, Alliant

With spend projected to surpass $84B across traditional linear, Addressable linear TV, and Connected TV (CTV) in 2022 (Winterberry Group, annual outlook report), advertisers are beginning to align budgets with the accelerated shifts in viewer behaviors we’ve seen in recent years. In fact, Addressable TV and CTV are expected to see the largest increases, at 27% and 32% respectively, compared to only a 3.5% increase for linear tv. This is largely due to the “video everywhere” trend which also includes double-digit growth projections in digital video spend.

Beyond the draw of increased viewership, dollars are flowing into TV because of newfound abilities to go beyond demographic segmentation and leverage the power of audience targeting that has been available for digital campaigns. For marketers accustomed to building data-driven digital campaigns, there are some important differences (read: benefits) that are introduced when moving to the biggest screen in people’s homes. Understanding the power of purchase data specifically will help capitalize on these differences, but first, let’s start with a quick discussion on household-level targeting.

Digital channels are praised in media because of the ability to personalize messaging on a one-to-one level. Marketers are attracted to this precision, and it can be natural to question the efficacy of household-level TV audiences when compared to individual targeting using identifiers like Mobile Ad IDs (MAIDs).

The assumption many marketers make is that all desktop and mobile targeting is at the individual level and that precision gets lost when applying targeting to TV – that is not the case. While most digital targeting is based on an identifier like a cookie or MAID, the data used to match that device is often not at the individual level. And even in cases where data is at the individual level, fuzzy matching logic may have been used to get there, introducing the potential for inaccurate targeting.

TV audience data on the other hand, such as Alliant’s matched audience segments available through Cadent Aperture Viewer Graph, represents household data that has been deterministically synced to a household. So, while not at an individual level, identity has been deterministically managed during both the audience development and onboarding steps, providing more transparency and accuracy than attempting to match consumers at a one-to-one level with cookies or MAIDs.  

With many other obscured data practices in the supply chain, we encourage data strategists and buyers to ask about data collection levels, followed by an assessment on how it relates to the activation level and their use cases. You want to ensure that the granularity of the source data always matches the activation level.

Now, let’s revisit the tendency to question why it can be beneficial to target at the household level, even cookies or MAIDs are available. In a digital environment, many brands or campaigns would benefit from messaging at the household rather than individual level. Verticals such as travel, CPG, entertainment, retail, and auto can all drive business outcomes from the collective household. This is especially true when you consider that TV is often a shared viewing experience.

Demographic data has long served as the backbone of TV campaigns, but platforms like Aperture are opening new opportunities for advertisers to be smarter with their approach to targeting. And while there are many data sets that can drive successful outcomes for TV advertisers, we believe purchase data is one of the most powerful audience solutions for any vertical or category. For example, other types of data like social or location data can provide behavioral insights but may signal more aspirational traits – someone who engages with a variety of tech brands online is not necessarily primed to buy from one of those brands. Purchase data on the other hand shows that someone has demonstrated they have bought from a tech brand and may be willing to buy again.

Ultimately, there are countless ways that purchase data can be used to build more effective TV advertising campaigns. To help you get started, here are 3 quick ideas on how purchase data can reshape your TV advertising strategies:

Change the way you think about TV campaigns:

The biggest screen remains a powerful brand awareness tool, but with the addition of purchase-based audience data, advertisers can create more cohesive performance-driven campaigns. Using optimized data at the start of a campaign will minimize wasted impressions by finding those most likely to buy, and then allow for the measurement of those impressions against both upper-funnel and lower-funnel KPIs.

Influence creative strategies:

With precision in mind, you can start to think about how different creative messaging can be used throughout your TV advertising campaign. A better understanding of brand preference across the household can lead to different copy or product recommendations, driving better consumer response.

Introduce predictive models:

Deterministic purchase data is an impressive tool on its own but combined with predictive modeling advertisers can extend reach and identify other highly qualified prospective customers. An added benefit is that these models will factor in a multitude of purchase behaviors and other characteristics, removing presumptions about customers’ interests or purchase intent.

Interested in learning more? The Alliant and Cadent teams are available to provide recommendations to help you implement successful tests and learn data strategies.

Women at Cadent: Bonnie Fisher, VP, New York Sales Lead

March is Women’s History Month – a time to celebrate women’s contributions and achievements across different careers and spheres of life.  

Now more than ever, women are forging paths in a variety of once male-dominated fields, including ad tech. These trailblazers are sparking conversations around critical issues to the empowerment of women at work, including opening doors and access for women early in their careers so they can progress to C-suite, supporting women to choose and stay with STEM careers, and helping women achieve a work-life balance. 

This month at Cadent, we’re profiling women who are leaders in their departments, asking about their career journeys, the importance of Women’s History Month, and what advice they would give to women entering the workforce.  


Bonnie Fisher, VP, New York Sales Lead, has been with Cadent for over five years and has seen both the company and TV advertising industry through some major changes! A native New Yorker, after graduating from Brooklyn College, Bonnie jumped right into the world of TV. Her previous positions include roles at CNN, TV Guide Network, and NBCUniversal’s Syfy channel. Always ready to tackle a new challenge, Bonnie was recently promoted from a Senior Account Executive to her current role as a VP.  

To learn more about Bonnie, check out our Q&A below.     

The following interview has been lightly edited and condensed. 

Tell us about your role.  

I am in a new role on the sales team! I’m now leading New York sales and couldn’t be more excited to tackle my new priorities with the hardest working team I’ve ever come across.  

Where can we find you when you’re not at work?   

On the weekends, I am on the soccer field or basketball court, watching my kids play.  

What does Women’s History Month mean to you?  

Women’s History Month is important to me because I can show my daughter all the amazing, fearless women who have paved the way for us to succeed, live in equality, and showcase our talents freely.  

Are there any resources you have found valuable while building your career?   

The resources I have found most helpful are my mentors and the ability to network. I am fortunate to have met incredibly generous people along the way who helped guide me through my career by giving me great advice and teaching me important life lessons. I highly recommend for everyone to network at every stage of their career – meeting people and learning from them provides perspective and helps us grow.  

What advice do you have for women starting their careers?  

My advice to anyone starting their career is to find your passion and stick with it. It’s important to follow your gut, trust your instincts, and stand up for what feels right. I’d also recommend learning the art of assertive communication, so your voice is heard in an impactful way.  

Learn more about life at Cadent and see available roles on our Careers page. 

The Addressable TV Guide: Extend Your Reach with Household-Level Targeting

Welcome to The Addressable TV Guide! This is part 3 where we will dive into the audience targeting strategies made possible with today’s Addressable TV solutions. Come back next week for part 4 where we will explore measurement and attribution.  

To catch up on other posts in this series, visit our Addressable TV hub.


Data-driven advertising is nothing new – for decades, advertisers have had access to a wide range of third-party audience segments, in addition to their own first-party customer data, allowing for more precise and accurate targeting across digital media. Yet until recently, TV advertisers were limited to demo- and genre-based targeting to reach audiences.  

Advertisers previously bought TV media based on demographics, such as adults aged 18-54, or viewers of certain types of programming, like reality TV. However, with the latest audience data solutions, advertisers can use targeting strategies, like those typically applied to digital media, on their advanced TV campaigns. And although the technology is still relatively new, audience-based strategies have already demonstrated tremendous value to advertisers’ advanced TV campaigns. 

To help you get started, we’re sharing a quick overview of how advertisers can leverage first- and third-party data for their Addressable and CTV campaigns.  

Activating Your First-Party Data 

Today’s advertisers understand the importance of first-party CRM data, and as a result, they are constantly seeking new and better ways to activate their data. Through Cadent Aperture platform, advertisers can quickly onboard and match their CRM data to create audience segments – often in as little as 15 minutes. These segments can then be activated to reach the right viewers across Addressable TV households. Further, once you have onboarded your CRM data, it remains easily accessible through Aperture Audience Studio.  

By reducing the time needed to onboard first-party data, advertisers can execute campaigns with greater agility, all while the data is still timely and relevant.  

Selecting Premium Third-Party Data 

Using first-party data alone may not deliver the scale advertisers require. By layering data sources, advertisers can reach even more of their target audience. With Aperture, advertisers can combine first-party data, third-party data (like demographic, behavioral, or purchase-based data), and leverage our lookalike modeling capabilities to expand the audience size, to maximize reach while maintaining the desired audience attributes.  

When selecting third-party data for Addressable TV activation, look no further than Aperture. Aperture Audience Studio gives advertisers access to over 70,000 pre-made audience segments from more than 35 industry-leading data providers. 

To learn more about audience targeting capabilities possible with Addressable TV, download our new guide.  

  

Women at Cadent: Nawal Kabir, UX Designer

March is Women’s History Month – a time to celebrate women’s contributions and achievements across different careers and spheres of life.  

Now more than ever, women are forging paths in a variety of once male-dominated fields, including ad tech. These trailblazers are sparking conversations around critical issues to the empowerment of women at work, including opening doors and access for women early in their careers so they can progress to C-suite, supporting women to choose and stay with STEM careers, and helping women achieve a work-life balance. 

This month at Cadent, we’re profiling women who are leaders in their departments, asking about their career journeys, the importance of Women’s History Month, and what advice they would give to women entering the workforce.  


Nawal Kabir, a UX Designer, has been a part of our team for just 6 months but has already immersed herself in Cadent’s company culture! After graduating from Hunter College, Nawal initially pursued a career in teaching. However, after a few years and a 10-week UX bootcamp, she shifted gears and began working in user experience design. When she’s not at work, you can catch Nawal focusing on her side hustle, creating paintings and prints.  

To learn more about Nawal, check out our Q&A below.     

The following interview has been lightly edited and condensed. 

Tell us about your role. 

As a User Experience Designer, I’m focused on all aspects of Cadent’s products’ development, including research, usability, functionality, and visual design. This can mean either working on feature integrations for existing products or building out new products while working with fellow designers, product managers, and developers to ensure our end users are having the best experience while using Cadent’s products. 

Where can we find you when you’re not at work? 

I love taking time to do little things that bring me a lot of joy, so you would either find me painting, working on setting up my online art shop to sell my paintings and art prints, catching up on my never-ending list of books I want to read or at brunch with my friends! I also love visiting museums and art galleries.  

What does Women’s History Month mean to you?  

Women’s History Month is so important to me because it allows us all to take time to recognize, highlight and celebrate the achievements of women across time and space. I think it’s especially important to do this in the tech space where women are underrepresented and I love that Cadent is amplifying women’s voices and experiences during this month through their blog posts, speaker events, and showcasing examples of female leadership at Cadent! 

Are there any resources you have found valuable while building your career? 

I transitioned into tech from teaching after attending the User Experience bootcamp at General Assembly, so for me, they were the biggest resource as I landed my first contract role through my GA connections. The design peers I met through GA were a huge source of help for me as well since everyone looked out for each other when it came to job-hunting or fixing our portfolios. I would also highly recommend using LinkedIn to reach out to people in the field to learn more about their experiences and build connections and utilize online resources such as courses on Udemy, LinkedIn Learning, etc., to learn more about UX. This is a bit untraditional, but one thing that really helped me tackle the start of my UX career was watching various UX Designers on YouTube & applying their advice to my own experience.  

What advice do you have for women starting out in a STEM role?  
 
My biggest advice for women starting out in STEM roles would be to believe in themselves and their abilities! The fact that you’re in the room means you’re qualified to be there so there’s no need to second-guess yourself. Oftentimes I’ve seen women fall prey to imposter syndrome when they’re just starting out (and even when they’re not starting out) but it’s so crucial to have confidence in yourself, and it’s also important to find the right balance between being confident and being open to feedback. I’ve found that being receptive to feedback always leads to growth. 

Learn more about life at Cadent and see available roles on our Careers page. 

Fireside Chat Replay: AB InBev’s Vitória Bina Monteiro and Cadent’s Rick Beispel

Recently, Rick Beispel, SVP, Sales and Strategy at Cadent led a fireside chat with Vitória Bina Monteiro, Head of Global NA Bev Connections at AB InBev. Their conversation focused on AB InBev’s global non-alcoholic beverage marketing and how the organization uses first- and third-party data. From experimenting with TikTok to activating their Creativity Lab, learn how this multi-national business is finding unique wats to engage

Watch the full discussion below. 

The Addressable TV Guide: Answering Your Frequently Asked Questions

Welcome to The Addressable TV Guide! This is part 2 where we will begin to uncover the answers to some of your most frequently asked questions about Addressable TV. Come back next week for part 3 where we will dig deeper into audience targeting strategies.

To catch up on other posts in this series, visit our Addressable TV hub.


According to a recent report published by Deloitte Global, Addressable TV advertising is projected to generate approximately $7.5 billion globally in 2022 – about 40 times more than in 2012. With such tremendous growth, it’s important to keep in mind that $7.5 billion only reflects 5% of the global $153 billion TV ad market. So, what is stopping Addressable TV from achieving greater market share?  

From terminology to technology, there are many aspects of Addressable TV and CTV that continue to raise questions for even the most seasoned TV advertiser. For instance, in our previous post, we explained that while some definitions limit Addressable TV to Addressable linear STB, Cadent expands that definition to include Addressable VOD, OTT, and CTV. But beyond semantics, just how Addressable TV works, and what audience targeting or attribution is possible is often misunderstood.  

Let’s explore further.  

Reaching Your Target Audience 

As the TV ecosystem converges, so do TV buyers. Linear TV advertisers have had demo-based buying ingrained in their workflows. In contrast, those from the digital world have become experts in audience-based buying. With Addressable TV, it’s possible to have the best of both worlds – the reach of linear with the precision of data-driven targeting.  

Addressable TV allows advertisers to match first- and third-party data to TV households. And although many advertisers worry that Addressable TV lacks the scale of cable or broadcast, there are over 100M addressable households in the U.S. So, by connecting audience segments to Addressable TV inventory, advertisers gain access to a considerable pool of potential customers.  

From TV Ad to Attribution

In today’s advertising world, everything rolls up to attribution. Determining the effectiveness of your ad, and more specifically, your return on ad spend (ROAS) can be the difference between keeping or losing a client. Addressable TV empowers advertisers to measure a variety of business outcomes such as sales lift, web traffic, foot traffic, brand health.  

Curious to learn more about what today’s Addressable TV can do for your brand?  

Read more of our answers to your frequently asked questions, download our new guide.