1plusX empowers publishers and advertisers to take control of their first-party assets to drive business results. Their real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. 1plusX supports publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. 1plusX was acquired by TripleLift in March, 2022.
605 is a next-generation measurement and attribution company focused on driving innovation in the utilization of data to create, execute and measure advanced advertising campaigns. 605 delivers fast, unbiased and actionable insights to the marketplace at scale, allowing clients to maximize media spend and transact with confidence. The company’s multi-source deterministic viewership dataset measures up to 34 million households across over 200 U.S. markets and offers whole-home TV viewing visibility by combining the best attributes of set-top box and ACR data. 605 is unique in that its dataset supports 100 percent deterministic audience measurement at the household level while being reportable second by second with proprietary projection methodologies, all in a privacy-compliant manner.
AWS brings together a comprehensive set of purpose-built AWS Services, AWS Solutions, and 150+ AWS Partner offerings to help customers innovate faster, operate efficiently, and interoperate together across 5 critical solution areas: Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Intelligence & Measurement, Ad Platforms, and Digital Customer Experience. AWS simplifies the process for industry customers to select the right tools and partners in each area, helping accelerate production launches and drive faster time to value.
Blockgraph is a technology company that makes the future of data-driven TV advertising possible. The world’s leading media, technology, and information services companies collaborate with trusted partners using Blockgraph’s Identity Operating System (IDoS) to create and implement privacy-focused targeting and measurement solutions. Blockgraph is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount.
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.
Cadent Aperture Platform is powered by our patented Viewer Graph and is purpose-built for TV screens and devices. Our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.
Aperture Pixel lets you gain audience and campaign intelligence by securely capturing critical data.
Dstillery is the custom audience solutions company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 20 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest innovation, ID-free Custom AI®, is a privacy-by-design targeting solution that performs on par with cookies without identifiers. Our ID-based premier product, Custom AI Audiences, is a just-for-your-brand targeting solution that continuously scores hundreds of millions of users to deliver the best unique audiences.
FreeWheel provides a full breadth of solutions the advertising industry needs to achieve their goals. They provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. FreeWheel is a Comcast-owned company.
Google Cloud accelerates every organization’s ability to digitally transform its business. They deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, enabling growth and solving critical business problems.
Cadent is a Build Partner in the Google Cloud Partner Advantage Program.
Innovid powers advertising delivery, personalization, measurement and outcomes across linear, CTV and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and currency-grade measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Innovid acquired TVSquared in February, 2022.
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. They do this through data-driven technologies with actionable real-time signals and insight, working with thousands of top advertisers and premium publishers worldwide. IAS acquired Publica in August, 2021.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include a leading Digital practice (focused on digital effectiveness), Firefly Millward Brown (a global qualitative network) and a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques).
LiveRamp is a data enablement platform for the safe, easy, and effective use of data. Powered by core identity resolution capabilities and their network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for brands, agencies, and publishers.
MadHive is an enterprise software that powers modern media. Their advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its OTT-first device graph. Customers include advertisers that leverage MadHive’s next-generation cryptography to prevent fraud and increase margins and broadcasters that leverage the platform to power their digital TV offerings.
Magnite is the world’s largest independent sell-side advertising platform. Publishers use their technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands use their platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Magnite has acquired Telaria, Rubicon Project, SpotX, and SpringServe.
Management Science Associates is a diversified information management company that for over five decades has given market leaders the competitive edge in data management, advanced analytics and technology. Our research focus and innovative solutions not only transform industrial and institutional practices, they illuminate the range, reach and potential of what we can do to infuse your organization with new energy. Whether within a process, across the enterprise or throughout the supply chain, we help our partners put their data to work in powerful new ways.
mParticle makes it easy to manage customer data along the entire product and customer lifecycle. Companies use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale.
Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, communications, and security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar was acquired by TransUnion in December, 2021.
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through their understanding of people and their behaviors across all channels and platforms, Nielsen empowers clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
OpenAP is an advanced advertising company bringing simplicity and scale to audience-based campaigns in television. Powered by a standards-based approach to data activation, they enable advertisers to onboard audiences centrally for use in planning, campaign execution and measurement across the largest footprint of premium video advertising. OpenAP makes it possible for unified ID-based audiences to be used for targeting and measurement across any TV publisher in both linear and digital viewing environments.
Snowflake enables every organization to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors.
