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605

605 is a next-generation measurement and attribution company focused on driving innovation in the utilization of data to create, execute and measure advanced advertising campaigns. 605 delivers fast, unbiased and actionable insights to the marketplace at scale, allowing clients to maximize media spend and transact with confidence. The company’s multi-source deterministic viewership dataset measures up to 34 million households across over 200 U.S. markets and offers whole-home TV viewing visibility by combining the best attributes of set-top box and ACR data. 605 is unique in that its dataset supports 100 percent deterministic audience measurement at the household level while being reportable second by second with proprietary projection methodologies, all in a privacy-compliant manner.

View partner site

Our superior measurement and attribution capabilities have enabled us to develop a successful reporting cadence with Cadent for a large variety of brand campaigns across their inventory. With the combination of cross-screen insights, third-party sales, location and web pixel data, we’ve expanded beyond traditional reporting to offer a stronger understanding of what is working, provide teams with data-driven recommendations and quantify the impact of Cadent’s unique inventory for their clients.”

Alex Freed, VP of Account Management & Lindsey Woodland, GVP of Client Data Science, 605
Type More
  • Media Activation
  • Measurement Marketplace
Vertical More
  • General

Our superior measurement and attribution capabilities have enabled us to develop a successful reporting cadence with Cadent for a large variety of brand campaigns across their inventory. With the combination of cross-screen insights, third-party sales, location and web pixel data, we’ve expanded beyond traditional reporting to offer a stronger understanding of what is working, provide teams with data-driven recommendations and quantify the impact of Cadent’s unique inventory for their clients.”

Alex Freed, VP of Account Management & Lindsey Woodland, GVP of Client Data Science, 605
Press Release

Cadent and 605 Partner to Drive Outcomes and Return on Ad Spend for Marketers

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