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0ptimus Analytics

0ptimus Analytics is a data science and technology company singularly focused on transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale. They have developed connected data approaches to leveraging market research and insight, data science, predictive analytics and proprietary software platform solutions to identify the right people and the right messages to drive brand growth. 0ptimus helps clients create demand, drive conversion and improve results by transforming first-party customer intelligence and consumer insight from survey panels, online communities, loyalty programs, customer databases and continuous research into bespoke first-party people-based audiences for media, marketing and CRM activation at scale.

Acxiom

Acxiom provides data-driven solutions that help marketers better understand their customers, create superior experiences, and drive business growth. A leader in customer data management, identity, and the ethical use of data, they help clients and partners globally create stronger customer experiences. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc.

Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Catalina

Catalina personalizes the shopper journey, with shopper intelligence and highly targeted in-store, TV, radio and digital media. Powered by a rich real-time shopper database, they help consumer packaged goods brands, retailers, and agencies optimize every stage of media planning, execution, and measurement.

Comscore

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is a third-party source for reliable and comprehensive cross-platform measurement.

Dataline

Dataline uses their large, multi-dimensional consumer and business databases to provide quality marketing information, digital audiences, custom modeling, and analytic services. Their clients include major publishers, large financial institutions, major insurers, non-profit organizations, and well-known catalogers. They help companies improve customer interactions using their data mining technology and an analytical approach,  optimizing their database to provide clients with highly targeted prospects and showing them how to unlock their customer engagement potential.

DISH Network

DISH Network Corporation is a connectivity company driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming SLING TV services.

Epsilon

Epsilon enables outcome-based marketing that’s built on proof. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, an accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs.

Experian

Experian is a leading global information services company. During life’s big moments, they empower consumers and our clients to manage their data with confidence. Experian helps individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

Fluent

Fluent is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging their proprietary first-party data asset of opted-in consumer profiles, Fluent drives intelligent growth strategies that deliver superior outcomes.

IHS Markit Polk

IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.

Ipsos

Ipsos is a leading market research company, having built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Their solutions are based on primary data from surveys, social media monitoring, and qualitative or observational techniques.

IRi

IRi is a provider of big data, predictive analytics, and forward-looking insights that help consumer packaged goods, over-the counter health care organizations, retailers, financial services, and media companies grow. With a repository of purchased, media, social, causal, and loyalty data integrated into an on-demand, cloud-based technology platform, IRi helps clients around the world remain relevant, capture market share, connect with consumers, collaborate with key constituents, and deliver market-leading growth.

MRI-Simmons

MRI-Simmons is a leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior. MRI-Simmons USA is a leading multi-media study of Americans and is widely recognized as an industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer.

NCR

NCR Corporation is a leading software- and services-led enterprise provider in the financial, retail and hospitality industries.

NCSolutions

NCSolutions delivers expert insights based on buyer behavior to connect brands with buyers faster, more efficiently and with better results. Their proven approach enables brands to achieve continuous optimization everywhere their ads appear. Built upon scientific rigor, leading-edge technology and unrivaled data resources powered by leading providers, their purchase-based audience targeting and sales measurement solutions drive incremental sales for customers.

Prosper

Prosper’s online marketplace lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Borrowers get access to affordable fixed-rate, fixed-term personal loans. Investors have the opportunity to earn solid returns via a data-driven underwriting model. Personal loans through the Prosper platform have been used for debt consolidation and large purchases such as home improvement projects, medical expenses and special occasions. Through its HELOC platform, Prosper is using its expertise in consumer loans to improve the process of applying for and securing a home equity line of credit, as well as deepening its commitment to simplifying consumer finance and advancing financial well-being.

StatSocial

StatSocial helps marketers, planners, and media sellers reach the right audiences for their brands. Using the company’s patented Identity Graph, marketers can merge an individual’s interactions across major social and community platforms into a single profile identity. With StatSocial’s taxonomy of pre-built audiences, marketers can generate audiences based on interests, passions, brand affinities, and more. Additionally, companies can create custom audiences using data from audience engagement across influencers and earned media pages.

TargetSmart

TargetSmart provides political data that allows campaigns and organizations to communicate with large audiences through personalized outreach. Their politically focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.

Veeva Crossix

Veeva is a global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves customers ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva aquired Crossix in September, 2019.