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Partners Category: Data Onboarding

Adobe

Adobe is changing the world through digital experiences.

Blockgraph

Blockgraph is a technology company that makes the future of data-driven TV advertising possible. The world’s leading media, technology, and information services companies collaborate with trusted partners using Blockgraph’s Identity Operating System (IDoS) to create and implement privacy-focused targeting and measurement solutions. Blockgraph is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Cadent Aperture Platform is powered by our patented Viewer Graph and is purpose-built for TV screens and devices. Our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

Aperture Pixel lets you gain audience and campaign intelligence by securely capturing critical data.

LiveRamp

LiveRamp is a data enablement platform for the safe, easy, and effective use of data. Powered by core identity resolution capabilities and their network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for brands, agencies, and publishers.

mParticle

mParticle makes it easy to manage customer data along the entire product and customer lifecycle. Companies use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale.

OpenAP

OpenAP is an advanced advertising company bringing simplicity and scale to audience-based campaigns in television. Powered by a standards-based approach to data activation, they enable advertisers to onboard audiences centrally for use in planning, campaign execution and measurement across the largest footprint of premium video advertising. OpenAP makes it possible for unified ID-based audiences to be used for targeting and measurement across any TV publisher in both linear and digital viewing environments.

Salesforce

Salesforce is a global CRM leader, empowering companies of every size and industry to digitally transform and create a 360° view of their customers.