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Hispanic Heritage Month at Cadent: Patricia Van Nostrand

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage and Hope,” invites us to reflect on how great our tomorrow can be if we hold onto our resilience and hope. It encourages us to remember all the contributions Hispanic and Hispanic-American people made in the past and will continue to make in the future. It’s also a reminder that we are stronger together.  

This month at Cadent, we spoke with some of our Hispanic colleagues to learn more about who they are, their experiences in and out of the workplace, and what Hispanic Heritage Month means to them.   

Patricia Van Nostrand has been with Cadent for more than four years, watching the business take shape into the company we are today. A proud Argentinian and Cuban, Patricia has sought ways to build a stronger community for her Hispanic peers, in the workplace and beyond.  

To learn more about Patricia, check out our Q&A below.   

The following interview has been lightly edited and condensed. 

Tell us about your role

My title is SVP, Business Operations. That means that I focus on operational evolution, helping our teams drive change and innovation by leveraging technology. For example, as we evolve as a platform company, many teams are involved in the overall workflow in the business. We identify what information is key across teams and unify how that’s tracked and communicated inter-departmentally. The speed at which it happens, and the accuracy, eliminates error and allows us to scale.

What does it mean to you to be a woman of Hispanic descent, and what does Hispanic Heritage Month mean to you?

Growing up in an Argentinian and Cuban household, I was encouraged to be a strong-minded and outspoken woman; to “Always speak up when you’re passionate about something.”

My parents came to the U.S. as young adults, knowing little to no English and neither having graduated from college. They worked hard, found opportunities to excel, and put three kids through college – a huge accomplishment from where they came from – being “tired” wasn’t in their vocabulary. I never self-analyzed until adulthood, why I was (am) kind of obsessed with “succeeding,” whatever that means – it’s the immigrant family work ethic. Hispanic Heritage Month is an opportunity to celebrate the many individuals and families who came to the United States for a better life – the American Dream.

Hispanic Heritage Month means an opportunity for representation, celebrating our culture and all that it brings. It’s a very passionate culture – lively music, colorful food, and a fiery zest for life! I try to bring that same energy to work every day and help people I work with smile more. One of my favorite things about being Hispanic is being bilingual. It has allowed me to break barriers and build multicultural relationships both in my personal and professional life.

Do you have any favorite movies, books, music, or other cultural inspirations from Hispanic creators?  

Growing up, we always had music playing in the house. Argentine Tango for barbecues and Salsa while we were cooking, organizing, or celebrating birthdays. Latin music is a huge part of my life. Carlos Vives, Fonseca, and Maluma are some of my favorites. The lyrics in Spanish can be so eloquently written, but unfortunately, the translation to English doesn’t do it justice. It still gets everybody moving regardless of whether you even know the words!

What do you feel helps to foster a culture of inclusion? How have you seen those behaviors and practices successfully put into action?   

I’m beginning to see a transition – in how people are participating and in the sheer number of conversations being had around inclusion. Organizations are now more open to listening to how people have been impacted by exclusion – unintentional or not – and more importantly, leadership is acknowledging that creating a safe space for employees to share is a must. I know people who have had the opportunity to share their experience feel heard and that’s all some people need. Ultimately, we all need to internalize that feedback, adjust our mindset and behaviors, and make clear what we are no longer willing to accept.

What challenges do you feel are faced by the Hispanic and Hispanic-American community today and what growth do you hope to see in the future?  

I think there are a lot of stereotype molds that need to be broken. In my experience, there’s also a close-mindedness as to what a Hispanic or Latina woman is “supposed” to look like – and some of these judgments happen within our own community. So, to break these stereotypes, there is a lot of mentorship and sponsorship that needs to happen for the women coming behind us. We need to provide more access to the Hispanic community, and I personally am making it a mission of mine.

Learn more about life at Cadent and see available roles on our Careers page. 

Hispanic Heritage Month at Cadent: Joan Gonzalez-Delia

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage and Hope,” invites us to reflect on how great our tomorrow can be if we hold onto our resilience and hope. It encourages us to remember all the contributions Hispanic and Hispanic-American people made in the past and will continue to make in the future. It’s also a reminder that we are stronger together.  

This month at Cadent, we spoke with some of our Hispanic colleagues to learn more about who they are, their experiences in and out of the workplace, and what Hispanic Heritage Month means to them.   

Joan Gonzalez-Delia, Ops Manager, has been with Cadent for over eight years, beginning her Cadent career in Accounting and eventually moving on to Broadcast Operations. An avid music fan, when she’s not at work, you can find her spending time outside with her family or dancing to her favorite salsa albums.  

To learn more about Joan, check out our Q&A below.   

The following interview has been lightly edited and condensed. 

Tell us about your role 

I manage the Broadcast Operations team. We’re in charge of getting the reporting out to advertisers, inventory sources, just making sure that we’re running the commercials the way the advertisers want them to run.  

What has been your career journey? 

My first media role was with Cadent! I have a marketing degree, but when I joined Cadent eight years ago, my job was with the Accounting department. Then, when the company was being reorganized, I decided to take my chances with broadcast rather than cable, because, at the time, I felt like our cable team was already very established, while broadcast was up and coming. I started off in buying and later moved on to the operations side, where I still am today. 

However, my first job was in auto sales. I worked at a dealership for a long time, in their service department, taking appointments and writing up customer’s bills. Then I moved to internet sales. It was the very beginning of internet sales when people were reaching out for quotes and such on their internet packages. From there, I became a repossession manager. But after all that, I got my opportunity here at Cadent! I was referred, went through the interview process, and I got the job.  

Are there any mentors or experiences that have shaped you – either professionally or personally? 

I would say, personally, would have to be my stepfather. He was always my biggest fan. He told me I could do anything I put my mind to – there truly wasn’t anything that I couldn’t do in his eyes. He was a police officer, and he was in the military, so he was driven and had a lot of pride in everything that he did. I think that’s something I took from him, and it’s shaped how I am as a manager.  

Professionally, I have to say Danie, our Senior Director of Broadcast Operations. When she started her role several years ago, Danie took the time take me under her wing and guide me through the business, helping me and grow into a manager position. She has been my biggest advocate. I look up to her and if it wasn’t for her, I wouldn’t be where I am now.  

Where can we find you when you’re not at work?  

Outside. Whether I’m out back, sitting on the hammock or in the pool, or on the beach, I enjoy anything outside in the summertime. In the wintertime, I like to listen to music – and I know that sounds awful, but I like to clean! So, if you don’t find me at the beach or doing something outside, I’m probably cleaning or organizing a closet somewhere. 

What does Hispanic Heritage Month mean to you, and what does it mean to you to be a woman of Hispanic descent? 

I’m Puerto Rican, so for me, I’m Spanish all the time! And it’s nice to see that we get some recognition. There are so many different cultures that fall under the Hispanic umbrella, so I feel like Hispanic Heritage Month highlights how not everybody who speaks Spanish is Mexican, that not everybody from Puerto Rico is “illegal.” I get a lot of, “You’re from Puerto Rico – do you have your green card?” and “Did you need to get your visa to come?” When, it’s like, no, I am a citizen – I was born that way. 

I also think Hispanic Heritage Month brings up more conversations and in turn more knowledge to people that don’t really know much about the Hispanic community. 

But what does it mean to me to be Hispanic? I take pride in it. It’s who I am, right? It’s just a part of me. My husband is Italian and I’m Puerto Rican, so I try and incorporate as much of both our cultures as I can into our kids’ lives. I make them listen to Spanish music on Saturdays while I’m cleaning. And sometimes I’ll have them dance with me. It’s part of their culture, so I feel that it’s something they should know.  

Do you have any favorite movies, books, music, or other cultural inspirations from Hispanic creators? 

Marc Anthony, I listen to a lot! I saw him when I was in second grade. He was a nobody, playing at a festival. But since then, he’s become a household name. My mom loves him, and I think we’ve been to four of his shows over the years. He keeps it very traditional, very salsa, and just very Puerto Rican. 

What do you feel helps to foster a culture of inclusion? How have you seen those behaviors and practices successfully put into action?   

Conversations help. I think what Cadent is doing when it comes DEI, putting in the time and effort to bring in all these different speakers is so important. It helps us to understand that many people, even those who look alike or work at the same job, all live very different lives. 

We are so diverse as a company, which I think that’s a good sign that things are working. You’re not just forgetting about the people that make your company function. We are a big, important part of Cadent and its success. 

I also think it’s important that each group be recognized whether it’s Women at Cadent, or employees who are part of the LGBTQ+ community, or our Jewish coworkers. At the end of the day, these are the people that I spend more time with at work than I do at home, so I would like to get to know them a little bit more! And having those opportunities at work, to learn more about other cultures, is pretty neat.  

What challenges do you feel are faced by the Hispanic and Hispanic-American community today and what growth do you hope to see in the future? 

It was two years ago, right before the pandemic, and I pulled up to the gas station. I had my Spanish music blaring, but I get out to start pumping the gas and the guy next to me was like, “We speak English.” 

And I didn’t say anything because okay, that’s great, I speak English, too. But you know, I feel like if we lived in a different world or different time, I would have had a conversation with that person. For people like that, ignorance is bliss. And just because I’m Spanish or I’m listening to Spanish music doesn’t make me an any less American. It doesn’t mean that I don’t know English. It doesn’t mean that I’m here illegally. 

That’s the biggest challenge, at least for myself and for the Puerto Rican community, although I can’t speak for everybody else. It’s when people think that we don’t belong here just because we’re from Puerto Rico. A lot of people don’t realize we get to vote – we don’t vote in the election, but we get to vote in the primaries. We serve our country the same way that and America that lives on the mainland serves their country.  

I’ve had my share of rude comments and other incidents like that day in the gas station, but I feel like the more conversations we have about these different communities, with each other, the more it will help.  

What has been your proudest moment at Cadent? 

I feel like the growth I’ve been able to achieve within Cadent has made me proud to be working for Cadent. They didn’t stop me at Accounting. When I saw another opportunity, I was able to move into that and grow. I’m proud of the fact that they have allowed me to grow and that I see it happen with other people, too. There are many other people within the company that have started off here and they’ve ended up there.  

I’m also proud to work for a company that listens to their employees and takes the initiative to make sure that their employees are happy.  

What advice would you give to a younger colleague or a younger version of yourself? 

Just be authentic. Be your true self. I try to tell my kids all the time, “We all look different, because we are different,” but what’s important is, “you believe in what you believe, so don’t let anybody tell you, you can’t do or be something. If you put your mind to it, it’ll happen.” I don’t know though – I would give a lot of advice to my younger self! 

Another piece of advice I would give myself is, “Don’t hold back.” I know that I’ve held a lot back because I’m a woman or because I’m young or because I’m a mom. Unfortunately, I think I’ve held myself back from doing a lot of things, that if I could go back and tell my younger self anything, it would be just to, “Be authentic, be you, and if you want to do something, just do it.” 

Learn more about life at Cadent and see available roles on our Careers page. 

Hispanic Heritage Month at Cadent: Erin Minjares

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage and Hope,” invites us to reflect on how great our tomorrow can be if we hold onto our resilience and hope. It encourages us to remember all the contributions Hispanic and Hispanic-American people made in the past and will continue to make in the future. It’s also a reminder that we are stronger together.  

This month at Cadent, we spoke with some of our Hispanic colleagues to learn more about who they are, their experiences in and out of the workplace, and what Hispanic Heritage Month means to them.   

Erin Minjares, Executive Assistant, has been with Cadent for over five years, and in that time, she has watched the company grow into the business it is today. A California native, Erin attended San Jose City College before beginning her professional career. When she’s not at work, you can find Erin checking out a new art exhibit or playing pool with friends. 

To learn more about Erin, check out our Q&A below.   

The following interview has been lightly edited and condensed. “

Tell us about your role   

I am an Executive Assistant at Cadent supporting our CTO, Les Carter, and VP of Platform Sales, Tim Jenkins. I am also part of our DEI Team.  

What does your day-to-day look like?  

A typical day for me includes managing calendars, touching base with HR and DEI, planning for upcoming events, and working on current projects.  

Are there any mentors or experiences that have shaped you – either professionally or personally? 

Definitely – I have a spiritual mentor who has been a trusted confidant for years. He has given me direction in life and has helped me grow spiritually. It’s given me a different perspective and guidance in life and helped me learn how to manifest my goals. 

Where can we find you when you’re not at work?   

Playing pool or catching a new art exhibit in the city! 

What does Hispanic Heritage Month mean to you? -or- What does it mean to you to be a woman of Hispanic descent?   

Growing up in a Hispanic household, there was always family around, music playing, cooking in the kitchen and a beautiful vibrancy of culture. My mother always taught us about where we came from through art, history, and events and made sure we were knowledgeable about where our family came from. It’s what keeps me humble and it’s a beautiful story – to see the hardships our culture has gone through and where we are today. With that said, it means a lot that I come from a background of fighters – even women had a crucial role in the battlefield during the Mexican Revolution – musically talented, educated, creative, culturally-minded people, with a broad variety of delicious food. I am extremely proud of being a woman of Hispanic descent.   

Fun fact – did you know that a Mexican engineer is responsible for one of the greatest inventions of all time: color TV! Guillermo González Camarena invented the chromoscopic adapter for television equipment when he was only 23! Talk about an overachiever. Bien compa! 

Do you have any favorite movies, books, music, or other cultural inspirations from Hispanic creators?  

As an art lover, I would have to say Frida Kahlo. She broke barriers and created her own footprint in the artist world. She is one of the most famous artists in the world to come from Mexico and created very touching pieces that have been a staple in our community for over 80 years. She is an inspiration to me because she was so strong, and even though her life was short lived, she impacted so many by giving young women the influence to be their true selves.  

What do you feel helps to foster a culture of inclusion? How have you seen those behaviors and practices successfully put into action?  

While fostering inclusion is a vital process in the ultimate success of a company, it shouldn’t be a chore. You should have a team that is passionate about the work, which ultimately leads to successful outcomes. I am happy to say our DEI Team has built a really good foundation for the future and is working hard to help this very important part of the company grow and flourish.  
 
What challenges do you feel are faced by the Hispanic and Hispanic-American community today and what growth do you hope to see in the future?   

Access to quality education and immigration reform are the areas that I feel are the most important.  
 
What advice would you give to a younger colleague or a younger version of yourself?  

Don’t worry about opinions, work hard at your goals, and create your own lane. 

Learn more about life at Cadent and see available roles on our Careers page.

Pride at Cadent: Jordan Dunnigan, Human Resources Generalist

June is Pride Month, a time to celebrate individuals who identify as Lesbian, Gay, Bisexual, Transgender and Queer, as well as the history of LGBTQ+ rights movement.  

In 2021, tech is still a predominantly cis male industry, but increasingly, companies are encouraging conversations around ways to improve inclusivity. Across the country, a variety of groups have emerged to support LGBTQ+ people in the tech sector such as StartOutLesbians Who Tech, and TransTech Social Enterprises. These grassroots organizations were founded by members of the LGBTQ+ community who saw a need for better resources and representation. 

This month at Cadent, we spoke with colleagues who identify as members of the LGBTQ+ community to learn more about who they are, their experiences in and out of the workplace, and what Pride means to them.  

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Jordan Dunnigan, Human Resources Generalist, has been with Cadent for over two years, and in that time, he has had the opportunity to watch the organization grow, as the first point of contact for many employees. When Jordan’s not at work, you can find him out with friends in Philly or binging the latest season of “The Real Housewives.”  

To learn more about Jordan, check out our Q&A below.  

The following conversation has been lightly edited and condensed. 

Tell us about your role.  

I am a human resources generalist, so I have my hands in a little bit of everything with HR! Day to day, my main responsibilities are the onboarding of new employees, getting their offer letters set up, getting them situated with IT, and then being the point person for questions and concerns about benefits, as well as running new hire orientation. Some other key responsibilities I have are running our internship program which we just kicked off last week and being a business partner for the broadcast operations team.  

Have you always worked in HR?  

I have for the last 4 and a half years or so, but my first job out of college was as an entertainment news writer for a site that’s no longer up and running. I wrote about topics like Bravo – lots of ‘Real Housewives’ articles, pop stars, and daily entertainment news.  

Are there any mentors or experiences that shaped your career?  

I owe almost all of it to the bosses, who I also consider mentors, that I’ve had! I’ve worked for 3 companies doing HR and I’ve been very lucky that at each of them, I had a great boss that I could go to who were not only interested in developing me in HR but also personally. I knew I could always go to them with any questions or concerns. There were no stupid questions. They wanted to see me grow and give me the tools to do, so I owe my success in my career so far to them.  

I would say my first role – at a staffing agency in Philadelphia, one of my colleagues was a gay man in his 50s who I met through that role, and we stayed friends. I haven’t worked in that role for about 3 years now, but we still stay in touch! He was somebody who didn’t necessarily mentor me professionally but was a mentor personally, being a gay man in Philadelphia, hearing his stories. Our twenties and thirties were different times – a lot of his friends lost their lives because of the AIDS epidemic – so it was great but of course sad to hear about his upbringing in the gay community. He is someone I consider a mentor and someone who helped me be more comfortable being who I am.  

What does Pride mean to you and how are you planning to celebrate this year? 

Pride to me is a celebration of who we are. It’s a place, and a month, and the events that are held. Somewhere that you can go that you know will be free of judgement. Being a gay man, Pride means a lot to me because it’s a celebration of who I am, and I know there’s this safe space to celebrate. But Pride is also something anyone from any walk of life can join and celebrate love and acceptance. This year, I will be celebrating with my friends in the city. Last year, because of the pandemic, there weren’t big Pride events, so this year we plan to go to any gay bar or local LGBT event that is hosting something for Pride and hit them all up!  

One more thing on Pride is I always think it’s important to remember that the first Pride was a riot. Because of the events that happened during the first Pride, it gave us the ability to now celebrate and have that safe space.  

Do you have any favorite movies, books, music, or other cultural inspirations from the LGBTQ+ community?  

The first thing that comes to mind for me was Lady Gaga. Not only is she a bi woman, but I remember growing up when she first came out and I was starting to think about my sexuality, she was the first mainstream artist that sang about those topics and was a fighter for LGBT equality in society. I remember when she released Born this Way, I was 17 or so, and hearing her sing about being gay or being trans, was such a major moment for me, that somebody can reach such success while singing about these walks of life and fighting for this community.  

What’s your favorite thing to do when you’re not at work? 

My favorite thing to do when I’m not at work is spend as much time with my friends here in the city as possible. I’ve been lucky that since I moved to Philly, I have made a great group of friends, most of whom are within the LGBT community. So, whether we go out to one of the gay bars, going out to eat, having a ‘Housewives’ night, or going to a concert, I love spending as much time with them as possible. It was hard during the pandemic not being able to see them, but we made sure to do Zoom’s and FaceTime’s whenever we could.  

NYC Pride announced that 2021’s official theme for Pride is “The Fight Continues” – something Cadent has adopted for our own Pride initiatives. Can you tell us what “The Fight Continues” means to you? 

It means we still have work to do. We’ve achieved a lot over the last few years and decades, but I think 2020 showed that there’s still a lot of work to be done. I think we thought we were in a better place in terms of hate crimes, racism, and transphobia, but that isn’t the case. We still have trans women being killed, mostly Black trans women, police brutality and violence against people of color. I think The Fight Continues means that we’ve come a long way, but there’s still a lot of work to do to fix the cracks ingrained into our society. I’m confident we will come together to help fix these issues. I also think there were those who may not have been as aware of the issues preventing us from achieving more equality and inclusion to do their research more during this past year, bringing them into the fight.

What do you feel helps to foster a culture of inclusion? How have you seen those behaviors and practices successfully put in action?  

The biggest thing a company can do is provide a safe space and promote that safe space so employees know they can have those difficult, sometimes awkward conversations. Before 2020, talking about race and identity was uncomfortable for people and make them nervous.  

What Cadent is doing now is great, when we have speakers come in from different walks of life, that someone hasn’t interacted with before, people leave those events, go to a team meeting or one-on-one, and are then more likely to talk about it.  

After one of the presentations we had as a part of the DEI initiative, people really opened up. For instance, individuals on our team opened up about their experiences, sharing with us things that we wouldn’t necessarily think are offensive or triggering. So, by creating those safe spaces, you’re allowing those conversations to be had.  

What has been your proudest moment at Cadent? 

A moment that stands out to me is winning the Cadent Crusher award! I know new hires are the ones who submitted me and onboarding new hires is a big part of my day-to-day work life. Of course, we’ve all been in jobs where you start out and you’re like, “I don’t know what to do,” or “I don’t know who to go to,” so I try to foster that positive relationship with them and make sure they know they can come to me with anything, or if I can’t answer it, I’ll escalate it. It was really rewarding to not only win the Crusher, but to have the nomination come from new hires.  

What do you think about the opportunities available today to individuals who identify as LGBTQ+? Where is there room for improvement? 

In terms of opportunities for the LGBT community today, I think we’re getting better! What can make it even better is acceptance and education. There’s still discrimination in the workplace and things that can be done to prevent that. Aside from federal and state laws, education is a big part of it. The LGBT community has such a long history in this country that we should be teaching our youth more about it. Exposing them to a different walk of life, to a different community, helps them learn more about it and that these people are a part of our country – you probably know them. Educating youth would help prevent future discrimination and create more acceptance.  

What advice would you give to a younger colleague or a younger version of yourself? 

Be yourself and don’t be afraid to be yourself. Everyone’s situation is different, so the fear of being yourself could be bigger for somebody depending on what they’re going through in their lives. Growing up, I was always very shy and still am a little bit today, and I always thought that’s just who I was. But in thinking about my sexuality more and coming out, it helped me come out of my shell, be more myself, be more outgoing and not be afraid to show who I really am. To my younger self, I’d say don’t be afraid to be yourself – it’s a great thing! It feels great when you figure out who you are and can live in that.  

Learn more about life at Cadent and see available roles on our Careers page. 

Congrats to Cadent’s Rachel Hudson, a Cynopsis Top Woman in Media

Rachel Hudson, SVP, Pricing & Inventory, Network Operations, Cadent

We are excited to share that Rachel Hudson, SVP, Pricing & Inventory, Network Operations, Cadent, was named an Industry Leader on the Cynopsis Top Women in Media list.

This honor is given to women who have contributed to every area of the media industry and who are integral to moving their businesses forward and bringing fresh innovation to the field. Rachel, who has been with Cadent in its different iterations for nearly 14 years, leads pricing and inventory strategies and partnerships across cable, addressable, and digital channels as well as cable operations out of our Philadelphia office, though her work and influence stretch far beyond those groups. 

Below is a conversation between Rachel and VP-Operations Patricia Van Nostrand, who received the Cynopsis honor last year.

Patricia: What has it been like transitioning to different roles within Cadent?

Rachel: I’m often asked, “How long have you been at Cadent” with a quick follow up question, “why?” I’ve been here 14 years, but it doesn’t feel like it because I’ve had many different roles. 

When I started, the company wasn’t even named Cadent. I started in Sales and then moved into Operations and then Pricing and Planning. Each role has been valuable to me because it gave me an understanding of how Cadent works and how we are unique in the marketplace. Knowing how we do what we do from different perspectives  is helpful in being able to deliver for our clients and partners. I’ve been able to learn various aspects from multiple perspectives and bring them together.

Patricia: What do you do to motivate those around you?

Rachel: Of course I focus on business success, but more importantly to me, it’s about people. The people that work for me, that I work with, and that I work for. It’s about getting to know them and learning what they get excited about and what motivates them, learning their strengths and helping them build on those strengths. 

Something that I ask as many people as I possibly can, both outside of my group and specifically within my group is: “what are your personal goals and what are your professional goals?” My job as a manager is to align those as best I can. It’s imperative to me to learn that about people so I can help them grow and develop, and to also direct and facilitate that personal growth into success for the business.

Patricia: What is something that you make sure you’re not doing as a leader?

Rachel: I’ve learned to have trust and faith in people – to trust that they know what they’re doing, that they have the skills and that we will work through whatever comes up  together. 

I don’t believe in telling someone every step they need to do. I truly believe that we all come in wanting to do the right things, and that we should appreciate and recognize that. It’s about embracing the mistakes, learning from them and having that conversation about how we can create something – an approach, a process, the work, etc. – better so that we are all better for it.

Patricia: What are some of your sentiments around your success and the team that you have?

Rachel: My success is a testament to my team. I am successful when they are. That’s where I go back to what I described about establishing those connections, building those relationships and really getting to know people. 

Certainly I wouldn’t have been recognized if it weren’t for my team, for all of the great work that they do, the relationships that we have and communication. My team is fantastic. 

Patricia: What’s your next challenge, both personally or professionally?

Rachel:Personally, I have two young boys and an incredible husband, I want to continue to be the best parent, wife and role model for them. I would also like to continue my education. 

Professionally, I would like to have a greater focus on mentoring and supporting others. As Cadent continues to grow, I would like to continue to foster the personal growth of our employees. I loved spending time with some of our interns this summer.

Patricia: Your thoughtfulness is something I admire, along with your perseverance, resilience and strength. I think demonstrating those qualities in our workplace inspires our coworkers, especially the young women we work with.

Rachel: When we first met, we knew of each other and I knew you were someone that I not only wanted to get to know better and work with, but I also had that feeling that you and I were going to be friends too, because having a personal connection with the people you work with makes the great days greater and the not-so-great days not that bad. How many times have we worked through the frustrations with a shrug and a laugh?

It is important that we as leaders be the example in all situations. No matter your role, we all have something to learn from each other. And having fun while we are doing it makes it that much better. 

Patricia: Funny that you bring that up. Keep going.

Rachel: The work that we’ve done together is incredible. It’s been so much fun. To see that you were recognized last year, the immense excitement and pride I had in knowing you still overcomes me today. To be there when you were recognized was just amazing. It’s serendipitous, here we are a year later having this conversation. 

Patricia: Absolutely. I think one of the things that you touched upon was trust. Those around you see that they can trust you, that you’re knowledgeable in the space, you’re a go-to to find clarity. If anybody knows, Rachel will know the answer. 

It’s certainly been a pleasure for me to see that you’ve been recognized as well for all of your efforts.

Rachel: Thank you. We work with a great group at Cadent, and I’m looking forward to more incredible work together. 

Learn more about working at Cadent.

Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media

We are excited to share that Patricia Van Nostrand, Vice President of Advanced TV Operations at Cadent, was named an Industry Leader in Cynopsis’ Top Women in Media list. 

This honor is given to women who have contributed to every area of the media industry and who are integral to moving their businesses forward and bringing fresh innovation to the field.

“She goes above and beyond. No is not a word – she figures out a way to make it happen. Patricia’s background is digital, and she took the time to understand how to bridge the gap between TV and digital and how clients can leverage analytics as TV evolves. She was also instrumental in merging the cultures together as one2one, Cadent Network and Cadent Technology came together as Cadent last year. She’s the backbone of our team, making sure we’re executing and considering how we can use data to make campaigns work harder.” – Jamie Power, COO of addressable & Head of Analytics, Cadent

Here’s a brief interview with Patricia on how she keeps up with the rapidly changing TV marketplace and works to support her team members.

How do you keep up with the changing TV industry?
Television is and will always be a balance of traditional and progressive tactics. For me, staying current begins with consistent engagement and collaboration with my peers from all areas of the television business. What’s important to me is communicating with our team on what’s happening and how those changes impact us as an organization. I devote extra time and attention to perspectives that aren’t consistent with my own to ensure I’m not missing something. We’re all seeking solutions to similar problems and our joint expertise often gets to the finish line quicker than our individual strides, so I started a monthly “advanced huddle” where all teams share recent updates, progress, challenges, etc. The goal is to increase cross-team collaboration, communication, education and overall team building. Part of remaining current in this business is staying grounded and staying focused.

What was your experience moving from digital to TV?
I was advised early in my career not to think of TV and digital as competing entities or “old vs new.” When I first came to television from digital, it was clear that TV could be much more data-driven, but I learned to understand the value they both bring, and I try to focus my time and energy on improving the discussions around each channel accordingly. It’s very easy to say TV should be more like digital in terms of targeting, the use of better data, and more precise measurement. It’s also important to remember that television remains an incredibly efficient and effective tool for many advertisers. The effort we all make to assemble the perfect mix of television and digital is among the most important elements of our business.

Talk about your management approach.
For me, management is comprised of two very critical components. There’s managing people, and there’s managing business goals, and I’m responsible for both. My approach is constantly asking and implementing how we can improve as a team using technology. Helping our people navigate this business, discover core strengths, and making them as productive as possible is very important to me. If a person enjoys what they do and feels like they are learning and challenged, it will reflect in their output. If the team is working in relative harmony, business tends to follow suit.

It’s also important to me to understand career paths my team wants to pursue and what makes them get excited about coming to work every day. I enjoy discussing what they want to do, asking things like, do you see yourself enjoying work more in the office or out of the office? Do you like entertaining people, do you like math and Excel? Do you like working in systems or do you like the art of storytelling? I love being able to get them to consider things they wouldn’t otherwise. If they haven’t given it thought, I want them to start now.

It’s fair to say you enjoy being a mentor.
Absolutely. I’ve had some excellent mentors in the past and still do. So, I take my relationships with my team and peers very seriously and I do my very best to guide them as best as I can. Continuously asking questions that encourage people to think about where people want to go with their careers is critical to our success as an organization– and you retain talent that way. One of the functions of my job that I enjoy the most is working with HR and our executive team for further corporate learning and development.

How have you navigated periods of uncertainty?
Communication is key. There are going to be times where we’re not quite sure what the outcome will be but continually managing expectations around the uncertainty lets people know it’s not black and white all the time. You have to enjoy the gray and navigating uncharted water.

In a previous role, I helped bridge the gap between product and sales, client services and research. I escalated any issues when necessary and with the feedback I received, I adapted and communicated. With every client initiative I was the stopgap that made sure the workflow was set up for success, identified potential obstacles and addressed as needed. Uncertainty is just another variation of a challenge and I welcome it.

What’s your approach to team culture?
Connection. Advertising is a people-based business and I aim to connect with the people in the office, our partners and vendors we can potentially work with. I make it a priority to understand who they are, what they do, and most importantly what they want to gain from their current role or position. It’s important to me to know who I work with and create connections with people. Some of my most valuable friendships today are colleagues, both present and past.

How do you help your team continue to grow?
I look for any opportunity I can to put them in front of the room and give them a platform to lead. I believe in cultivating growth, identifying their strengths and provide people with the ability achieve their goals and succeed in their roles.

I identify gaps, and I don’t always have to lead. Someone might ask me to be in a meeting, and I’ll refer them to someone on my team so I can elevate those around me. I don’t need to be the one in the room all the time. I want to give my team the opportunity to step up into new territory. It’s the only way we all grow.

See Cynopsis’ full list of Top Women in Media, and learn more about working at Cadent

How Our Values Drive Us to Give Back

At Cadent, we believe giving back to our communities is essential, so in 2018 we launched our company-wide #ConnectForACause initiative, focusing on areas of importance to our employees, including homelessness and hunger, education and youth services, animal welfare, support for our military and veterans, and health services.

Cadent employees donated their time and resources to collect and pack school supplies and toiletries for those in need, knitted hats for children with cancer, organized holiday food drives, created care packages for military members, volunteered at the SPCA, and dozens of other service projects. They participated in company-sponsored marathons and bike rides, and they made donations to various organizations.

As a company, we know our engaged and enthusiastic employees give their all to our clients, and we’re proud to help them bring that same engagement and enthusiasm to their favorite causes.

By all measures, the year was a resounding success, and we’re looking forward to an equally successful 2019.

Employees took part in a bike race to end MS.

The Great Corporate Health Challenge, Sponsored by #ConnectForACause

This year, we invited interested employees to download an app to log nutritious meals and snacks they ate, the amount of water they drank, the time they spent practicing deep breathing and mindfulness, the number of steps they walked, and exercise – all important indicators of healthy living. The app was part of the Great Corporate Health Challenge, and teams vied to compile the best stats. Participants reported that among their greatest motivation for joining the Challenge was competition with colleagues.

Another major motivator? Among the three competing companies, the grand prize was a donation to a charity chosen by the company with the highest average point score, making the Great Corporate Health Challenge a perfect companion piece to our #ConnectForACause efforts. Cadent’s teams excelled, choosing to donate the grand prize to Feeding America, a nonprofit network of more than 200 food banks that feed more than 46 million people.

Additionally, there was an internal competition between Cadent teams. The winning team donated to CASA, a local agency in SJ focused on foster children, and an individual winner donated to Atlanta Mission, an organization that fights homelessness and hunger.

In a follow-up survey, 80% of the participants reported that they were going to continue working on their health, 70% said the Challenge had led to better teamwork and improved relationships with coworkers, 60% had changed one or more bad habits, and over half had more energy.

We hope they’ll use some of that energy during 2019’s #ConnectForACause and that 100% are feeling good about the hard work they’re doing for their communities, their company, and themselves.

For more, check out our Careers page.