Find your Audience Curating the Future: Transforming the Programmatic CTV Buying Landscape CTV By Andrew Cassin 11/21/24 3 -MIN READ
Cadent Culture Employee Spotlight: Nicholas Tabert Employee Profiles By Christina Nuti 11/19/24 2 -MIN READ
Find your Audience Impactful Financial Services Marketing Strategies to Reach Your Ideal Consumers Audience Building By Aliana Heffernan 11/14/24 3 -MIN READ
Cadent Culture Celebrating Diwali at Cadent and AdTheorent Diverse Views By Christina Nuti 11/07/24 3 -MIN READ
Find your Audience Maximize Your Holiday Ad Campaign Performance with Audience-First Strategies Performance TV By Aliana Heffernan 10/18/24 3 -MIN READ
Find your Audience Why an Audience-First Approach is Essential for All Advertisers Targeting By Annabelle Lyme 09/18/24 3 -MIN READ
Find your Audience Why Your Video Advertising Strategy is Incomplete Without Data-Driven Linear Data By Rob Civitano 07/31/24 3 -MIN READ
Find your Audience Maximize the Impact of Precision Advertising with Omnichannel Geotargeting Performance TV By Sara Goldman 07/25/24 3 -MIN READ
Cadent Culture Life at Cadent: Happy National Intern Day Life At Cadent By Christina Nuti 07/25/24 5 -MIN READ
Find your Audience How to Harness the Power of Sports Audiences Sports By Aliana Heffernan 07/23/24 3 -MIN READ
Point of View Ads that Go for the Gold: Top Olympics Commercials According to Cadent Employees Sports By Christina Nuti 07/10/24 3 -MIN READ
Find your Audience Driving Performance with Next-Gen Contextual Targeting Targeting By Annabelle Lyme 05/16/24 3 -MIN READ
Press & Media Cadent Named to Ad Exchanger’s 2024 Top 50 Programmatic Power Players List Programmatic By Cadent Staff 05/08/24 < 1 minute READ
Performance Unlock the Power of Performance TV in Your Omnichannel Marketing Strategy Measurement By Aliana Heffernan 05/01/24 3 -MIN READ
Cadent Culture Women’s History Month: Inspiring Inclusion Women in Tech By Christina Nuti 03/29/24 5 -MIN READ
Point of View MFAs Are Wasting Your Ad Dollars – Here’s How to Prevent It Media Buying By Aliana Heffernan 03/18/24 3 -MIN READ
Find your Audience Unlocking the Power of Publisher First-Party Data Data By Grafton Connor 02/26/24 3 -MIN READ
Point of View Big Game, Bigger Impact: Top Super Bowl Commercials According to Cadent Employees Sports By Christina Nuti 02/09/24 3 -MIN READ
Performance Revolutionizing TV Measurement for Publishers with Outcome-Based Solutions Measurement By Matt Lantier 02/07/24 2 -MIN READ
Point of View Highlights from CES 2024: The Future of Identity, Currency, and CTV Data By Mari Tangredi 01/22/24 3 -MIN READ
Find your Audience How to Reach Your Target Audience – Without Cookies Data By Aliana Heffernan 01/05/24 2 -MIN READ
Find your Audience Navigating the Movie Industry: Maximizing Marketing Opportunities in the Post-Strike Era Consumer Trends By Amanda Sakkari 12/20/23 2 -MIN READ
Find your Audience Optimize Your Strategic Pharma Campaigns for Today’s Converged TV Advertising CTV By Annabelle Lyme 11/15/23 3 -MIN READ
Media Types How Retail Media Networks Can Maximize Advertising Potential CTV By Matt Lantier 11/01/23 3 -MIN READ
Point of View 3 Key Takeaways from Advertising Week 2023 CTV By Aliana Heffernan 10/26/23 3 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Stephanie Hernandez Diverse Views By Aliana Heffernan 10/06/23 2 -MIN READ
Find your Audience Unlock Festive Strategies for Ad Campaign Success Consumer Trends By Annabelle Lyme 09/28/23 3 -MIN READ
Media Types Why Programmatic Deals Are the Driving Force Behind the CTV Renaissance CTV By Cadent Staff 09/25/23 4 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Samuel Castillo Diverse Views By Aliana Heffernan 09/22/23 2 -MIN READ
Media Types How Incremental Reach Can Boost Your TV Advertising ROI CTV By Annabelle Lyme 09/20/23 2 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Allison Coston Diverse Views By Aliana Heffernan 09/15/23 3 -MIN READ
Performance Make the Most of Measurement: In the Battle Over Currency, Don’t Lose Sight of Outcome Measurement By Grafton Connor 09/13/23 3 -MIN READ
Cadent Culture Life at Cadent: Eleanor Andresen, Marketing Intern Life At Cadent By Christina Nuti 09/06/23 2 -MIN READ
Cadent Culture Life at Cadent: Patrick Lucas, Sales Intern Life At Cadent By Christina Nuti 09/06/23 2 -MIN READ
Cadent Culture Life at Cadent: Esha Nakodkar, Product Management Intern Life At Cadent By Christina Nuti 09/06/23 2 -MIN READ
Cadent Culture Life at Cadent: Annissa Mu, Frontend Engineering Intern Life At Cadent By Christina Nuti 09/06/23 2 -MIN READ
Find your Audience NBA Promotions: Win Big with Slam Dunk Advertising Strategies Consumer Trends By Annabelle Lyme 08/28/23 2 -MIN READ
Media Types How Brands Are Creating Unforgettable Digital Video Ad Campaigns Video By Alina Gill 08/17/23 3 -MIN READ
Point of View The 2023 Writers Strike: Industry Faces a Rapidly Changing Media Landscape TV News By Eleanor Andresen 08/11/23 3 -MIN READ
Point of View Artificial Intelligence and the Evolution of Creative Advertising AI By Amanda Sakkari 08/02/23 2 -MIN READ
Find your Audience Gold-Medal Olympic Advertising Strategies for Brand Marketers Consumer Trends By Annabelle Lyme 07/11/23 3 -MIN READ
Point of View 5 Key Takeaways for Marketers from Cannes Lions 2023 Consumer Trends By Christina Nuti 06/29/23 4 -MIN READ
Media Types How National Streaming Day Can Help Attract New Customers CTV By Christina Nuti 05/19/23 2 -MIN READ
Media Types A Beginners Guide to the Upfronts: Navigating the Changing TV Landscape in 2023 Media Buying By Sarvesh Gupta 05/16/23 5 -MIN READ
Find your Audience Why Advertisers Can’t Afford to Miss Out on this NFL Season Consumer Trends By Annabelle Lyme 05/15/23 3 -MIN READ
Performance How a Craft & Home Décor Store Expanded Reach to Drive In-Store Shopping Measurement By Aliana Heffernan 05/09/23 2 -MIN READ
Find your Audience Why the FIFA Women’s World Cup is a Goal-Winning Ad Opportunity Consumer Trends By Annabelle Lyme 04/12/23 2 -MIN READ
Cadent Culture Life at Cadent: Emily Toner, Advanced Reporting Manager Employee Profiles By Cadent Staff 04/03/23 3 -MIN READ
Find your Audience How CPG Brands and CTV Can Create Spellbinding Results This Halloween CTV By Sarah Faustino 02/24/23 3 -MIN READ
Cadent Culture Black History Month at Cadent: Visiting the African American Museum in Philadelphia Diverse Views By Aliana Heffernan 02/17/23 3 -MIN READ
Cadent Culture Celebrating International Day of Women and Girls in Science at Cadent Women in Tech By Aliana Heffernan 02/10/23 3 -MIN READ
Cadent Culture Life at Cadent: Meagan Thal, Director of Client Success Employee Profiles By Cadent Staff 01/31/23 4 -MIN READ
Media Types Do You Know Where Your Ads Are? Revisiting the Benefits of Linear TV Advertising Linear TV By Cadent Staff 12/21/22 < 1 minute READ
Cadent Culture Life at Cadent: Dom Williams, Associate Director of Advanced TV Solutions Life At Cadent By Aliana Heffernan 12/13/22 2 -MIN READ
Find your Audience How to Drive Spring Break Success with Advanced TV Advertising Audience Building By Cadent Staff 12/08/22 3 -MIN READ
Cadent Culture Life at Cadent: Annie Bickel, Senior Director of Advanced TV Solutions Life At Cadent By Aliana Heffernan 11/17/22 3 -MIN READ
Cadent Culture Celebrating National STEM Day at Cadent Life At Cadent By Aliana Heffernan 11/08/22 6 -MIN READ
Find your Audience How the Right Data Helps Marketers Engage Audiences Through Connected TV Connected TV By Cadent Staff 10/27/22 3 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Sergio Flores Diverse Views By Aliana Heffernan 10/14/22 7 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Bernardo de la Cruz Diverse Views By Aliana Heffernan 10/07/22 3 -MIN READ
Cadent Culture Life at Cadent: Brett Sanderson, Senior Director of Product Marketing Life At Cadent By Aliana Heffernan 10/04/22 3 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Jake Cordero Diverse Views By Aliana Heffernan 09/29/22 2 -MIN READ
Find your Audience Can Your Political TV Strategy Keep Up? CTV By Grafton Connor 09/27/22 2 -MIN READ
Find your Audience Give Your Clients the Gift of Data-Driven TV this Holiday Season Audience Building By Cadent Staff 09/07/22 3 -MIN READ
Media Types 3 Things You Must Know Before Investing in CTV Advertising Connected TV By Aliana Heffernan 08/18/22 3 -MIN READ
Find your Audience Class Is in Session: Why Brands Need TV Advertising in Their Back-to-School Media Plans Consumer Trends By Hanna Wu 07/27/22 2 -MIN READ
Point of View 5 Cannes Lions Key Takeaways That Are Already Shaping Tomorrow’s Advertising Ad Tech By Cadent Staff 06/30/22 3 -MIN READ
Media Types The Critical Value of Broadcast TV in a Cross-Screen World Broadcast By Aliana Heffernan 06/01/22 3 -MIN READ
Point of View 7 Must-See Sessions at Programmatic I/O in Las Vegas Connected TV By Aliana Heffernan 05/19/22 2 -MIN READ
Point of View 3 Things We Learned at Adweek Convergent TV Summit Connected TV By Aliana Heffernan 04/29/22 3 -MIN READ
Performance The Addressable TV Guide: Brand Success Stories Addressable TV By Aliana Heffernan 03/23/22 2 -MIN READ
Cadent Culture Women at Cadent: Sofia Poonawala, Senior UX Designer Women in Tech By Cadent Staff 03/18/22 3 -MIN READ
Performance The Addressable TV Guide: Proving Your ROAS Addressable TV By Aliana Heffernan 03/16/22 2 -MIN READ
Find your Audience Why Household Level Purchase Behavior is Important for TV Campaigns Targeting By Matt Frattaroli 03/14/22 3 -MIN READ
Cadent Culture Women at Cadent: Bonnie Fisher, VP, New York Sales Lead Women in Media By Cadent Staff 03/11/22 2 -MIN READ
Find your Audience The Addressable TV Guide: Extend Your Reach with Household-Level Targeting Addressable TV By Aliana Heffernan 03/09/22 2 -MIN READ
Cadent Culture Women at Cadent: Nawal Kabir, UX Designer Women in Tech By Cadent Staff 03/04/22 3 -MIN READ
Find your Audience The Addressable TV Guide: Answering Your Frequently Asked Questions Addressable TV By Aliana Heffernan 03/02/22 2 -MIN READ
Cadent Culture Black History Month at Cadent: DiShawn Vance Diverse Views By Cadent Staff 02/24/22 6 -MIN READ
Find your Audience The Addressable TV Guide: What It Is and How It Can Support Your Advertising Goals Addressable TV By Aliana Heffernan 02/23/22 2 -MIN READ
Cadent Culture Celebrating International Day of Women and Girls in Science with Lauren Koslov Women in Tech By Cadent Staff 02/11/22 3 -MIN READ
Cadent Culture Celebrating International Day of Women and Girls in Science with Shubhra Goel Women in Tech By Cadent Staff 02/11/22 3 -MIN READ
Cadent Culture Black History Month at Cadent: Shomar Lowe Diverse Views By Cadent Staff 02/10/22 4 -MIN READ
Cadent Culture Cadent Has a “Day On” To Remember MLK Life At Cadent By Aliana Heffernan 01/19/22 3 -MIN READ
Find your Audience CPG, PBT, and TV — A Winning Audience Combination for 2022 Consumer Trends By Tom Eaton 12/01/21 2 -MIN READ
Find your Audience Finding Sports Fans Across the Fragmented TV Landscape Sports By Aliana Heffernan 11/18/21 2 -MIN READ
Media Types Why Automation & Collaboration Will Scale Addressable TV Addressable TV By Cadent Staff 11/16/21 3 -MIN READ
Cadent Culture Veterans Day at Cadent: James Bentley, Senior Cloud Manager Life At Cadent By Cadent Staff 11/11/21 2 -MIN READ
Media Types Octillion Selects Cadent Aperture Platform to Enable Sales Lift Measurement from OTT & CTV Advertising Partnerships By Cadent Staff 11/11/21 3 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Patricia Van Nostrand Diverse Perspectives By Cadent Staff 10/15/21 3 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Joan Gonzalez-Delia Diverse Perspectives By Cadent Staff 10/08/21 5 -MIN READ
Cadent Culture Hispanic Heritage Month at Cadent: Erin Minjares Diverse Perspectives By Cadent Staff 10/05/21 3 -MIN READ
Media Types TV Ad Tech 101: Let’s Talk About Delivery Device & Method Ad Tech By Cadent Staff 08/09/21 2 -MIN READ
Media Types TV Ad Tech 101: Let’s Learn About Distribution Partners Ad Tech By Cadent Staff 08/02/21 2 -MIN READ
Media Types TV Ad Tech 101: Let’s Learn About Media Types Ad Tech By Cadent Staff 07/27/21 3 -MIN READ
Cadent Culture Life at Cadent: John Dragan, Senior Manager, AMO Operations Employee Profiles By Cadent Staff 07/23/21 5 -MIN READ
Media Types TV Ad Tech 101: Let’s Learn About Viewing Experience Ad Tech By Cadent Staff 07/19/21 2 -MIN READ
Media Types TV Ad Tech 101: Let’s Learn About Premium Content Ad Tech By Cadent Staff 07/19/21 2 -MIN READ
Media Types TV Ad Tech 101: Let’s Learn About Campaign Objectives Ad Tech By Cadent Staff 07/12/21 3 -MIN READ
Cadent Culture Pride at Cadent: Jordan Dunnigan, Human Resources Generalist Diverse Perspectives By Cadent Staff 06/21/21 6 -MIN READ
Cadent Culture Women at Cadent: Deepti Goyal, Senior Director of Quality Assurance Women in Tech By Cadent Staff 03/30/21 4 -MIN READ
Cadent Culture Women at Cadent: Nina Keinberger, Vice President of Research Women in Tech By Cadent Staff 03/25/21 4 -MIN READ
Cadent Culture Women at Cadent: Camille Marcos Napa, Senior Counsel Women in Media By Cadent Staff 03/23/21 4 -MIN READ
Cadent Culture Women at Cadent: Alex Grier, Senior Director of Broadcast Media Buying Women in Media By Cadent Staff 03/19/21 4 -MIN READ
Cadent Culture Women at Cadent: Sarah Collie, Technical Project Manager Women in Media By Cadent Staff 03/15/21 3 -MIN READ
Media Types The Rising Tide of CTV, OTT and Addressable TV Addressable TV By Cadent Staff 03/10/21 2 -MIN READ
Cadent Culture Women at Cadent: Akhila Gourishetty, Product Manager, DSP Women in Tech By Cadent Staff 03/04/21 3 -MIN READ
Cadent Culture Cadent Celebrates Women in Science Day Women in Tech By Cadent Staff 02/11/21 2 -MIN READ
Point of View How Cadent Functions Like an In-House Ad Tech Team to Operators Partnerships By Joe Materese 01/05/21 3 -MIN READ
Point of View What’s the Right Way to Get Started with CTV and OTT? CTV By Cadent Staff 12/04/20 3 -MIN READ
Media Types Cadent’s Future of TV Summit: Watch Sessions On-Demand Advanced TV By Cadent Staff 12/02/20 < 1 minute READ
Find your Audience Maximize Your TV Reach with Strategic Broadcast Buys Broadcast By Cadent Staff 11/24/20 3 -MIN READ
Cadent Culture How Cadent Supported Employee Well-Being This Year Mental Health By Julie Kuzmicky 11/20/20 2 -MIN READ
Find your Audience Define This for Me: Unduplicated Reach Audience Building By Cadent Staff 11/16/20 3 -MIN READ
Point of View Three Keys to Approaching Fragmentation in TV Innovation By Cadent Staff 10/30/20 3 -MIN READ
Point of View Why Broadcast TV Is More Relevant than Ever Innovation By Cadent Staff 10/30/20 5 -MIN READ
Point of View The Future of Identity in TV: A Conversation with Tegna’s Kurt Rao and Cadent’s Tim Jenkins Innovation By Cadent Staff 10/29/20 3 -MIN READ
Point of View The Future of Reaching TV Audiences Will Be About Adaptability Innovation By Cadent Staff 10/29/20 3 -MIN READ
Cadent Culture Congrats to Cadent’s Rachel Hudson, a Cynopsis Top Woman in Media Diverse Perspectives By Cadent Staff 08/14/20 4 -MIN READ
Point of View The Case for TV as an Alternative to Social Media Marketing Media Planning By Annaklara Doel 08/04/20 3 -MIN READ
Point of View What an Uptick in Co-viewing Means for Advertisers Media Planning By Julia Vitarelli 07/30/20 3 -MIN READ
Point of View Why Agility in Marketing Is More Relevant than Ever: A Conversation with Dell and Cadent Innovation By Cadent Staff 07/27/20 5 -MIN READ
Media Types Webinar: Cadent’s Jes Santoro Explores Shifts in Viewer Behavior Consumer Trends By Cadent Staff 07/24/20 < 1 minute READ
Media Types Trust and Flexibility Define Strong Partnerships Partnerships By Cadent Staff 06/22/20 3 -MIN READ
Point of View How Barbie Keeps Audiences Engaged, 61 Years Later Audience Building By Cadent Staff 05/21/20 6 -MIN READ
Point of View Seven Lessons in Leadership from Ally Financial’s Andrea Brimmer & Cadent’s Jamie Power Women in Media By Cadent Staff 04/27/20 4 -MIN READ
Find your Audience Reach Sports Fans, Wherever They’re Watching Audience Building By Cadent Staff 03/30/20 < 1 minute READ
Point of View Three DTC Challenges Marketers Can Address with Advanced TV Media Planning By Stephen Eidelman 03/19/20 3 -MIN READ
Media Types How Addressable TV Is Changing Auto Marketing Addressable TV By Cadent Staff 03/10/20 4 -MIN READ
Cadent Culture John Tigg Joins Cadent as VP and Managing Director of EMEA Employee Profiles By Cadent Staff 02/10/20 < 1 minute READ
Cadent Culture Congrats to Cadent’s Angelica Rivera, a Cynopsis Rising Star Employee Profiles By Cadent Staff 02/06/20 4 -MIN READ
Performance How Does a Theatrical Run Impact a Movie’s VOD Debut? Consumer Trends By Kevin Biggs 01/27/20 3 -MIN READ
Cadent Culture Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer Employee Profiles By Cadent Staff 01/13/20 2 -MIN READ
Point of View Why 4INFO Is a Great Match for Cadent Partnerships By Marshall Wong 01/02/20 2 -MIN READ
Media Types Cadent’s Next Step in Fulfilling the Cross-Channel Promise of TV Platform By Nick Troiano 01/02/20 2 -MIN READ
Cadent Culture Jes Santoro Joins Cadent Senior Sales Leadership Employee Profiles By Cadent Staff 12/18/19 < 1 minute READ
Find your Audience This Holiday Season, Here’s How Retailers Are Supercharging Their TV Strategies Consumer Trends By Cadent Staff 12/09/19 3 -MIN READ
Find your Audience Why Cadent Is Embracing Automation and Digital Tools for Addressable TV Innovation By Cadent Staff 12/03/19 6 -MIN READ
Find your Audience Cadent Recognized for Leadership in Addressable TV Advertising Addressable TV By Cadent Staff 11/12/19 < 1 minute READ
Find your Audience We’re Simplifying How Marketers Find Their TV Audiences Why Cadent? By Brett Sanderson 10/30/19 2 -MIN READ
Media Types The addressable TV realities brands and agencies should know Addressable TV By Jamie Power 10/16/19 3 -MIN READ
Media Types Operators Should Deploy Addressable Advertising to Better Compete with Digital Monoliths Addressable TV By Keith Kryszczun 10/02/19 3 -MIN READ
Media Types Advanced TV Offers CPG Marketers the Precision and Scale They Require Advanced TV By Cadent Staff 09/25/19 3 -MIN READ
Media Types Advanced TV Marketing Strategies for QSR Success Advanced TV By Cadent Staff 09/18/19 2 -MIN READ
Cadent Culture Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media Diverse Perspectives By Cadent Staff 09/10/19 4 -MIN READ
Media Types Closing the Addressable TV Household Gap with SpotX and Cadent Addressable TV By Cadent Staff 09/09/19 3 -MIN READ
Performance Genre Matters When You’re Planning a Smart Strategy for On-Demand Rentals Data By Marc Greenblatt 08/15/19 3 -MIN READ
Find your Audience Why Consumers Will Choose Streaming Service Quality over Quantity Consumer Trends By Julia Fortino 08/09/19 2 -MIN READ
Cadent Culture Congrats to Cynopsis Rising Star Allison Smith Employee Profiles By Cadent Staff 02/06/19 3 -MIN READ
Media Types The Next Chapter of TV Is Just Beginning Why Cadent? By Cadent Staff 06/10/18 2 -MIN READ