Life at Cadent: Dom Williams, Associate Director of Advanced TV Solutions

Meet Dom – a born-and-raised New Yorker who has been with Cadent for nearly 1.5 years. Joining the team as a Sr. Solutions Strategist, Dom was recently promoted to Associate Director of Advanced TV Solutions where he now helps our clients develop the right strategies to achieve their business goals. Prior to Cadent, Dom worked at WarnerMedia as a part of Turner Ignite, supporting their Ad Innovation department, executing data-driven linear campaigns. Nowadays, when he’s not digging through crates of records, you can find Dom at one of the city’s many music venues. Earlier this month, we spoke with Dom to learn more about his role and experiences since joining Cadent.

Tell us a fun fact about yourself.  

I attended college at James Madison University in Harrisonburg, Virginia, where I worked at a radio station and hosted a weekly radio show. Through this experience, I got the chance to explore my passion for music, discovering new artists and genres. Sharing music with others is a huge interest of mine and my time at WXJM provided me with an outlet to do so.

Where can we find you when you are not at work?  

I spend way too much time (and money) at record stores. Collecting vinyl records is one of my favorite hobbies, so you can find me digging through crates. I also love attending live concerts and exploring new music venues in NYC. 

As we head into 2023, what is a goal you have for yourself?

I’m a proud Bronx native, born and raised! And as the son of Jamaican and Puerto Rican immigrants, Caribbean culture has been a major part of my life and background. One of my goals in 2023 is to read more novels written by Caribbean authors. Some of my favorite writers are Marlon James, Kei Miller, and Fernanda Melchor.

What is the most interesting part of your job? 

Furthering my knowledge on the Advanced TV space and being able to be a partner with sales on best solutions for clients. Each day presents a different challenge, which is one of my favorite parts of this job. 

Since starting to work at Cadent, how has your view on TV changed?  

Prior to working in advertising, I didn’t realize how complex our industry is. With so many new ways to view and consume media today, we’re seeing how fragmented television viewership is, in real-time. It’s exciting to be a part of a team that is focused on innovative opportunities to best solve for these hurdles while continuing to learn about new ways to bring solutions to clients. 

What is one thing you wish you would have known prior to joining Cadent?

One of the benefits of working at Cadent is that you have opportunities to gain hands-on experience in multiple aspects what we do. Being on a smaller team allows me to sit closer to the ins and outs of each campaign in a way that has been beneficial to expanding my knowledge of the advanced TV space.

Learn more about life at Cadent and see available roles on our Careers page.