Aliana Heffernan is the Sr. Manager of Content Marketing at Cadent where she leads content creation, social media, public relations, and events. Before joining Cadent, Aliana held various marketing roles at Adkom, Vistar Media, and Condeco. Over the course of her career, Aliana has also worked as a marketing consultant for various e-commerce brands and a reporter for several publications including Advertising Week and Westchester Magazine.
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