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Recently, Andrew Horlick, VP of Channel Partnerships at Cadent led a fireside chat with Linda Bethea, Head of Marketing at Danone, and Eric Flinn, Executive Creative Director at Danone. As part of the Brand Innovators Marketing Leadership Summit in Austin, the conversation centered on the importance of ad creative when it comes to CPG marketing. Linda and Eric shared how their work together requires collaboration, trust, and honesty, and how they are finding ways to engage consumers through innovative and inspired campaigns for Danone’s portfolio of brands. Learn more about their creative process and what other consumer brands should consider when it comes to cross-channel marketing.  

Watch the full discussion below.