This Week in #TVNews: the Midterms, ‘Breaking Bad’ and Ed Norton

The big news for us this week – the launch of Cadent Advanced TV Platform – made headlines in AdExchanger, Broadcasting & Cable, MediaPost, VideoNuze and more. Read more about our platform from one2one Addressable COO Jamie Power here, and check out TV news from this week, below.

Political TV ad spend and ratings soar. A record $2.9 billion was spent on political ads for the midterms, according to Advertising Analytics, and broadcast TV brought in nearly $2.4 billion. Additionally, about 32 million viewers tuned in to election results across Fox News, CNN and MSNBC and broadcast nets NBC, ABC and CBS, according to Nielsen live-plus-same-day data. The coverage overall was the year’s sixth most-watched program. (Ad Age)

‘Breaking Bad’ gets another spinoff. “Better Call Saul” and “Breaking Bad” lovers rejoice: we’re getting another installment in Vince Gilligan’s meth empire universe. This one is a Jesse Pinkman story set after the series conclusion. (The Verge)

The first rule of TV analytics is don’t talk about TV analytics. Just kidding – discussing TV analytics and return on ad spend is important. “Fight Club” actor Ed Norton is raised $12 million in Series A funding for a data-analytics startup he cofounded that measures how effective TV ads are at driving outcomes. The startup, EDO, works with ESPN, Turner, NBCUniversal, Warner Bros., Lionsgate and Paramount. (Variety)

Disney names its new family streaming channel. Disney+ is coming next year with content from Disney, Pixar, Marvel and Star Wars. Original content, including a Star Wars show, will premiere on the streaming service which Bob Iger said would be “very elegant and very brand-centric” with “navigational features that don’t exist on other platforms.” (Washington Post)

See TV news from last week.