This Week in TV News: Smart Diapers and Monthly Streaming Services Budgets

We’re talking about how much people are willing to spend on streaming services, ratings for “Big Little Lies,” and new creative from P&G and Liberty Mutual.

Streaming service budgets hit a ceiling. Most U.S. households want to pay $21 a month for all their streaming services, a new Hollywood Reporter/Morning Consult poll finds. Many streamers pay for three services for a total of $37 per month. (Hollywood Reporter) 

“Big Little Lies” gets big, not little, ratings. According to Nielsen, encore showings and early streaming data shows the season two finale of the HBO drama clocked in at 3.1 million viewers the night it aired, or 2 million viewers for the linear premiere and a little over one million for two same-day reruns and early HBO GO or HBO NOW streams. (Vulture) 

Diapers get smart. P&G partnered with Google to create a smart diaper. The system, Lumi, will alert parents via app when diapers need changing; it will also use a Logitech video camera for two-way audio, which will help track room humidity, movement, and sleep. (Ad Age) 

Liberty Mutual’s wacky ads are working. The car insurance brand’s campaign, “Truth Tellers,” has resulted in a strong increase in ad awareness, with a year-over-year lift in unaided awareness of 25%. The campaign has been around for a few years and originally received mixed feedback, but after switching agencies and going through a reboot, the new creative is its “oddest and most compelling yet,” according to Adweek. One ad features the fortune-telling “Zoltar” machine from the 1988 Tom Hanks movie “Big.” (Adweek)

See last week’s TV trends.